Innovation & The Sustainable Organisation
Added on 2021-01-02
13 Pages4286 Words471 Views
Innovation and The Sustainable Organisation
ContentsPART 1............................................................................................................................................3Section # 1: Reflection...........................................................................................................3PART 2............................................................................................................................................4Section # 2: Nike and its Sustainability offerings..................................................................4Section # 3: Literature............................................................................................................5Section # 4: Sustainability stakeholders of Nike....................................................................7Section # 5: Sustainability Benchmarks.................................................................................7Section # 6: Recommendations for managers......................................................................10Section # 7: Conclusion........................................................................................................10Section # 8: References........................................................................................................10Section # 9: Appendix..........................................................................................................12
PART 1Section # 1: ReflectionIn today's time innovation is very necessary for an organization in order to sustain for along term at a marketplace. This is so because customers are more attracted towards new,innovative and creative products which are eco friendly in nature. I attend seminar related to thistopic that help me in enhancing my knowledge and understanding related to respective topic.Through this I get to know that an organisation can conduct innovation in five ways i.e. bylaunching new products, method of production, source of supply, new market and businessmodel. Moreover in session I found that World Commission Environment develop a reportwhich is named as Brundtland. That include factors that must be consider by organization if theyare looking forward themselves with a expand business. So factors or elements that they need tofocus are technology, business strategies, sustainability, innovative process and many moreapproaches. In addition to this, I also understand that, report also contain information of past at that timetechnology was not must effective that it will impacted upon business functions and operations.But now after attending session I can understand as well as say that technological sector hasdeveloping itself at high rate that help companies in targeting much more customers and alsohelp in offering new and innovative products and services. This technological impact willdirectly positively affect different factors such as bargaining, availability of resources, values,beliefs, products and service type, way of thinking of an individual and so on. If a company wantsustainability then they needs to conduct market evaluation and develop products and servicesaccording to various elements such as need, demand of customers, latest trends and technologyetc. Through this analysis company may use various methods or techniques such as porter’s fiveforce model and many. Along with this I also understand that for attainment of goal and objective of a company,they need effective and potential customers. This is so because customers are the one whopurchase products and service of company. It will also help them in attaining or enhancingcompetitive advancement at a market place. A firm also adopt change which occurs at marketand it could be done through two diverse techniques and method which are innovation as well asinvention. But according to me innovation is most appropriate method which should be grabbing
by organization so that they can improve their process and develop innovative products andservices for customers which attract them. In addition to this, I also evaluate that when anorganization is gaining profit at high level it is also beneficial for economy of country. Alongwith this it is necessary for a company to develop or design their products and services byconsidering economy condition of customer, country and themselves. PART 2Section # 2: Nike and its Sustainability offeringsNike is American corporation which is offering its products at worldwide level and theyare operating its business in apparel, accessories and sports equipments. This company is formedin year 1964 by Bill Bowerman and Phil Knight and its headquarter is situated in Washingtoncountry, Oregon, United State (Jaeger-Erben, Rückert-Johnand Schäfer, 2015). They offervariety of products such as athletic footwear and apparel, athletic and recreational products aswell as sports equipments. There are approx 73,000 employees are working in respectivecompany at world wide level. The slogan or tag line of respective company is “Just do it” andnow they introduce their new slogan which is “Believe in something, even if it means sacrificingeverything.”Nike offer variety of products range for men, women, boys and girls. Along with thisthey also offer option of customize products according to requirement. For men they offernumbers of shoes types like sneakers, cricket, lifestyle, running, and so on; clothing like tops, tshirts, jackets, tracksuits etc.. As a collection of women they offer same range of sports shoes,lifestyle shoes, running shoes; variety of clothing such as hoodies, sweatshirts, sports bras, topand many more. They also offer sports and daily clothing products for kids, boys and girls.Along with this, respective company also provide facility of customize products accordinglysuch as selecting colour of shoes, design and sole type and many others. Nike is not always have stellar record but it had made or adopt lot of changes whichmade them a sustain corporate. According to Morgan Stanley's list of 2015 Nike ranked astopped company for sustaining as a clothing and footwear brand. The major reason of this is thatthey strongly disclose their supply chain as well as production procedure (Nedergaardand Gyrd-Jones, 2013). Along with this it will also help respective company designers to develop greenchoice through an application. By which they able to compare environmental footprint of various
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Innovation and The Sustainable Organisationlg...
|13
|3898
|185
Reflective Essay for Business Creativity (Doc)lg...
|8
|2771
|275
Innovation and Enterpriselg...
|14
|946
|433
Fundamental of Marketing: Nikelg...
|13
|3141
|203
Porter’s Five Forces, Strategy Failures, CSR as Competitive Advantage, Key Influences on Strategic Decision Makinglg...
|7
|2678
|135
Marketing Strategies of Nike and Googlelg...
|10
|2330
|250