Innovation Audit: Tesla's History, Capabilities, and Future

Innovation Audit

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................1
INTRODUCTION ..........................................................................................................................1
OVERVIEW OF ORGANISATION ..............................................................................................1
Innovation History of Tesla........................................................................................................1
Existing capabilities and innovation performance .....................................................................2
Industry in upcoming time..........................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

EXECUTIVE SUMMARY
Innovation is determined as generation of creative ideas and thoughts which will help the
business in developing new products and services. This report is based upon an auto mobile
organisation named Tesla, that is specialised in manufacturing of electric cars. This organisation
is popular in producing innovative products and is recognised as one of the top fast growing
technical industry. This report co0vers the innovative history of this company and the current
capabilities of this company. It also covers the future upcoming products of this organisation
which are Roadster 2020 and Model Y and the impact of external factors upon this.
INTRODUCTION
Innovation is defined as creative thoughts, new ideas, new imaginations in context of
method or a device. It is often viewed as an application of providing appropriate solutions which
helps in meeting new needs, present need of market and unarticulated needs. This report is based
upon American based auto mobile industry, named Tesla which deals with innovative electric car
at multinational level. This organisation is known for its innovative products which helped this
industry to achieve success (Bason, 2018). This report revolves around the innovation and
technology used by this enterprise to achieve overall business growth and development. It covers
the innovation history of this organisation and its existing level of innovation and capabilities. At
the end of the report, an innovation audit for Tesla is prepared which determines its future
capabilities.
OVERVIEW OF ORGANISATION
Tesla is an US based multinational business industry that deals with automotive and
energy organisation. This enterprise is specialised in manufacturing of electric cars and solar
panel and solar city subsidiary. It also operates various assembly plants and multiple production
like Gigafactory. This enterprise was founded in the year 2003 by engineers named Marc
Tarpenning and Martin Eberhead under Tesla motors name. This company name is a tribute for
engineer named Nikola Tesla.
Innovation History of Tesla
Tesla was founded in the year 2003 by American entrepreneurs Marc Tarpenning and
Martin Eberhard (Bei, 2019). This enterprise was developed with an aim to develop electric
sports car by using innovative ideas and resources. In 2008, this enterprise has luanched its first
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