Innovation and Business Development: Analysis of Business Model and Smart Connected Products for Dominos Pizza

0Running head: INNOVATION AND BUSINESS DEVELOPMENT
Innovation and Business Development
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Author Note

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INNOVATION AND BUSINESS DEVELOPMENT
Introduction
The paper is analyzing the review of literature on business model and disruption which is
used in the modern day business operations. It is describing that how business model can be
useful to implement in modern day business organizations for the smooth running of the
businesses. It is also describing the influence of the application of smart connected products to
the business model of Dominos Pizza which is selected as the organization in this study. It
should also be focusing on the analysis of the business model framework and illustrate the
findings of the study(Johnson, Christensen &Kagermann, 2008).It should also be analyzing the
different business model perspectives which involve the business model as value proposition,
business model as the set of capabilities and resources, the system of processes and the profit
formula to the analysis. The paper is also reflecting on the analysis of the threats and
opportunities caused due to the implementation of smart connected products in the existing
business model for Dominos Pizza in this study. It should also be focusing on the impact of the
existing business model on the overall performance of Dominos Pizza. The essay should be
highlighting the effect of the existing business model on the future of business for Dominos
Pizza.
Analysis and evaluation of business model of Dominos Pizza
According to Veit et al.(2014) business model is basically a tool by which the business
operations of any business should be able to recognize as well the key internal capabilities and
resources to be judged. This is a tool which is useful in analyzing the revenue and the
profitability of any organization operating in the professional field of business. It will be
determining the revenue of the business by which the organizations should be doing the

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INNOVATION AND BUSINESS DEVELOPMENT
operations in a roper way. The business model also depicts the competitive positioning of any
organization and provides value to the logistics involved in any business. It is seen that in the
modern day business the business model has been changed from time to time. There is no fixed
business model to be working for a long period of time for any business to be able to operate in a
proper way. Due to the rapid competition and the high involvement of technology there is
disruption in the business model to be taken place. Dominos has also changed their business
model for the generation of higher revenues and for adding value to the customers towards the
greater sustainability of their business. On the other hand disruption is defined as the total
displacement and destruction of anything. In the modern day business when technology is
creating a huge impact on the development and sustainability of the business, there is high
chance of total disruption of the business model.
Dijkman et al. (2015) states that the business models are not so stable than they were
developed in the past due to the effect of changing internal and the external environment to be
taken place. The internal and the external environment have a great influence on the changes as
well the disruption of the existing business model which is developed by the different
organizations.
It is quite obvious that due to the rapid development of technology there is significant
effect on the existing business model of Dominos Pizza. The smart connected products are the
physical devices which is interfaced with the software technology or the devices in order to
improve and change the complexion of the business model. The smart connected products are
providing the opportunities to make the business model flexible and stable enough to improve on
the sustainability of the business(Johnson, Christensen &Kagermann, 2008).The smart connected
products provide the opportunity for the existing business model of Domino’s Pizza to become