Innovation and Commercialisation in All Plants: A Business Case Report

This report evaluates the nature of innovation and commercialisation in All Plants, including the role of the commercial funnel, New Product Development, and methods of generating funds for innovative product development and intellectual property safety methods.

Innovation and Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................1
Brochure.................................................................................................................................2
Explain innovation and determine its importance to organisations in comparison with invention 2
Brochure.................................................................................................................................2
Explaining how organisational vision, leadership, culture and teamwork can shape innovation and commercialisation3
Task 2...............................................................................................................................................4
Explain the 4Ps of innovation and explain the use of the innovation funnel to examine and shape innovative ideas 4
4Ps of innovation...................................................................................................................4
REFERENCE...................................................................................................................................5
CONCLUSION................................................................................................................................6
INTRODUCTION...........................................................................................................................6
LO3..................................................................................................................................................7
Explain the importance of the commercial funnel and the application of New Product Development (NPD) processing for the
commercialisation of innovation............................................................................................7
Build an Innovation Business Case for an organisation, including ways to access funding9
LO4................................................................................................................................................10
Evaluate the different tools that organisations can use to develop, retain and protect knowledge and intellectual property. 10
CONCLUSION..............................................................................................................................11

INTRODUCTION
Innovation is the process, used by the business organization to introduce products with new features, ideas and benefits. This is
the intellectual skill process that is used by entrepreneurs to offer the renewed and high-tech products with better characteristics
(Wang and Yang, 2021). This is the key tool that helps the business entities to satisfy the customers with good products and services
(with something new in that). There are various types of innovation tools and method's, which should be used by the business entities
to create unique value. All plants are the UK organization, located in London, offer the plant-based, food meal and promote the healthy
life. This information source is going to introduce the concept of innovation compared to the invention along with the explanation of
types of innovation tools and their importance. The role of the innovation tool is going to evolute in context to the selected
organization.
1

Brochure
Brochure
2
Explain innovation and determine its importance to organisations in comparison
with invention
Innovation
Innovation is the process of developing something new in the existing product
lines and services, such as new characteristic, new feature and unique quality as
compared to the existing and other products. This is the main process for business
to create value in the market. It involves the implementation of the new idea to
bring something new with higher benefits. Innovation is the application of new
idea or methods to bring something effective or unique in the existing products
and services but the invention is the process of developing entirely unique and
intellectual product which have been never introduced before. All plants are
coming out with the innovative ideal of the vegan ready to eat food, which is
completely made from the plant based ingredient. Customers can keep their food
meal in the fizzer and eat when they want.
Importance of innovation in context to the selected organisation
Sustainability- All plants getting the benefit from their initiative or
innovative idea, in terms of managing higher sustainability achievement. Within
the All Plant This is due to the complete organic based processing and taking care
of the people’s health and well-being with good and healthy food services. With
the help of this idea organisation meet the sustainability standards through
consumer needs fulfilment, promoting health and eco- friendly approaches.
Customer satisfaction for health food- By the aid of their innovative vegan meal
idea All-plants is gaining the higher customer satisfaction regarding health and
tasty food. Which is important and help the organisation in effective
commercialisation and profit of company.
Invention
This is the type of skill or creative process of developing something different
and unique, this is the process of creating something different which have been never
developed earlier. Mostly invention come with the solution of various life problem,
which make the life easier. One of the most beneficial historical invention example of
the food industry is pasteurization, which was very new on that time, help in the
preservation and prevention of milk spoilage.
Importance in context to the selected organisation
In context to the All-plants invention is important for the development of new
changes in the organization, through which company can discover the new
opportunity. For All plant this is important because this helps in the development of
better products and services, through which organization can gain the success in
market.

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Difference between innovation and invention
Basis Innovation Invention
Definition This is basically the process
developing the new idea in
the product and services,
which further convert in the
reality, in the form of new
benefits ad features.
This is the way of developing
something completely fresh or
unique, which have been never
developed before.
Concept Implementing something
unique in the existing product
or services line. Such as
addition of the different taste
and nutrition in single food
product.
Original or intellectual idea
develop first time.
Skills needed Skills needed for innovation
Critical thinking, creativity,
decision-making and service
orientation.
Skills require for invention are
statistical skills, out of the box
thinking and analytical skills,
along with goal orientation skills.
Explaining how organisational vision, leadership, culture and teamwork can shape
innovation and commercialisation
In the business organisation, innovation and commercialisation are very important
process, which helps to develop and completely launch of the product in market
for the profit. Such as innovation is involving the research and development,
where in the other hand commercialisation involves the product launching,
funding and marketing activities. Organisation vision, leadership, culture and
teamwork play a very important role in the shaping of organisation’s innovation
and commercialisation. Below is the brief explanation of role of this factors in
shaping the organization innovation.
Vision statement: Organisation vision is to make people eat more plant based food
with enjoyment, in order to benefit the world with carbon foot-printing reduction and
increasing well-being. The plant based food is identified as the lower carbon footprint
contributor in comparison to the non-veg and dairy products. As the animal waste of
the dairy causes the higher carbon emission and the non-veg food consumption also
causes the higher carbon emission, so by the aid of tasty plant based food carbon
footprint is can be reduce or control. This vision statement is the factor which
encourage the organization to make the innovative product and services development
approaches in order to meet organization goal of higher growth with positive
contribution on economy and environment.
Culture: Culture is the feature of organisation, such as their belief and values
in prospect to their management process and activities. In context to the All-plant,
their culture is the effective leadership and clear management role and power are the
key factor which help them to make the innovation in the business products and
services for creating more value. As the work based leadership and skill based role
helps management staff to accomplish the innovation task.
Leadership: With in All Plant organisation preferred leadership style is the
participative. Through which they encourage the employees for their effective
participation in the decision making process. This leadership style of the organisation
helps to shape up the innovation and commercialization by the aid of worker’s
innovative idea.
Teamwork: Is the key process or skill, which play very important role in the
management of effective performance within the organisation, through effective
coordination and cooperation. In All-plant teamwork is very effective, helps in the
development of different ideas for business benefits and hence shape the innovation
and commercialization (Lin and Wang 2021).

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Task 2
Explain the 4Ps of innovation and explain the use of the innovation funnel to
examine and shape innovative ideas
4Ps of innovation
This is the type of tool or framework which helps the organisation to
effectively conduct the product and services innovation. Below is the explanation
of 4ps innovation, which should be followed by the organisation.
Product- This is the first factor which should be consider under the
process of innovation. According to this step organisation have identify the
customer’s needs. In context to which they have to develop new idea and
implement existing product improvement or new product development for the
customer’s satisfaction. All Plant is continuously offering the innovative plant
based product to their customers.
Position: This is another key factor which should be consider under the
process of innovation as second step. Positioning is the process of creating the
positive value of the products and services among the customers, with good
perception. For the successful innovation organisation should make the innovation
in their product positioning process too. for example, all-plant is introducing the
new plant based meal with addition nutrient composition, for the success of which
they should innovate their positioning method tool, such as they can be
positioning product as the healthy, good quality, nutritional meal.
Process: This is another important step in the organization innovation, which is
involving the improvement and new changes in the product development and
processing methods or mechanism. Such as for the effective changes and
successful innovation All Plant have to implement the new automation techniques
in their food processing activities, which can helps in the reduction of waste,
effective time management along with food consistency assurance (Wu and
Chang, 2020) .
Paradigm: This is one of the most essential criteria in the innovation, which is
involving the improvement and addition of new ideas in management method's and
techniques. In order to successfully achieve the main innovation goal. Allplant can
modify their management strategies according to the food product innovation
concept.
Innovation funnel
Innovation funnel one of the essential tool for the business innovation, this
helps in the product innovation planning and accomplishment along with the step of
its final presentation to the market. This tool helps to make the systematic plan of the
product development, operation and this also helps the organisation to make long
term befits from innovative product. This tool guide with the complete process of
innovation. Below is the explanation innovation funnel step which should be consider
by the All Plant.
Idea generation: This is the first step, which should be use by the All Plant
organisation for effective innovation. This is involving the development of innovative
idea for the product betterment, on the basis of market report, for the customer
satisfaction.
Concept investigation: This is the step which is involving the further steps
related to the organization vision and objectives. All Plant concept of the innovation
is development of the low fate plan based meal to reduce the risk of obesity from
public.
Feasibility study: This is the step, which involves the application of the innovative
idea evaluation function in order to assess the benefits of innovation in All plant
organization profit and growth aspects.
Development stage: This is the stage at which All plant product process and
serve to the customer.
Post release phase: This is the final step, under which feed-bake is collected
after the launch and sell of the products. All Plant take the feedbacks of their
customer to make the improvement on the basis of that.

5
Explain developments in frugal innovation and provide examples of how it is
used in an organisational context
In the business industry one of the effective strategical tool is the frugal
innovation, which involves the concept of careful, product planning and
development with simplicity, without any additional features. This tool is
developed to help the new entrepreneurial landscape, where the organisation can
develop the good services at the limited resources to serve the low income
customers. All plant can develop the frugal
innovation by the implementation of some selective steps given below.
Substantial cost reduction- All pant can reduce the additional cost from
the innovation budget in order to offer the customers with lower price products.
This can be done by reducing the unnecessary application of management and
operation resource in food product development and marketing process.
Concentration on core functionalities- All plant can only target the key needs
and requirements of the customers and reduce the additional elements from the
product, which is not required. Such as if company is planning for food meal for
diabetic patient, then they can just focus on the low calories and essential
nutrients, rather than additional immunity components.
Optimised performance level- All pant has to improve the specific
benefits and efficiency of their specific type of food product. This can be done by
investing on right or essential ingredient or resources. As the All pant organisation
can develop the low calorie meal with proved benefits in debates control (Smith,
2020).

CONCLUSION
From the above study it has been concluded that innovation and invention is the different concept, which are planning important role in the
creation of organization value. the key skills of invention and innovation are creativity, decision-making out of the box thinking. it has been
identified that vision, culture, leadership and effective team work helps in the achievement of innovation goal. there is some innovation tool which
can be use by the organisation to effectively achieve success in innovation process, such as the 4ps of innovation, innovation funnel, frugal.
Actvity 2
INTRODUCTION
Innovation and commercialisation are interconnected in the field of business because for higher profit and social welfare,
organisations plan for innovative products and for generating profit, through the development and marketing of products organisations
need to implement and go through with the commercialisation activities (Talebzadehhosseini 2021). commercialisation is the process
of introducing innovative products in the market, principally for financial gain. All plants are the UK organization, located in London,
offer the plant-based, food meal. In this business case report, an evaluation of the selected organisation nature of innovation is done.
along with the explanation of the role of the commercial funnel, New Product Development organisation innovation
commercialisation. Different methods of generating funds for innovative product development and intellectual property safety
methods are evaluated along with the identification of its advantages and disadvantage (Cheah and ho 2020). All plant at present is
providing the healthy plant-based products to the customer’s, such as protein power bowl, teriyaki udon, rigatoni bolognese etc. Now
the All plant is decided to come up with a new innovative product, name the Sahu genus Musa with lentil salad, this is a new product
plan of the All plant organization for the higher blood pressure patients. Which is involving the balanced nutrient composition in it,
with the ingredients like banana, oats, skimmed milk, Green gram, romaine lettuce, rock salt.
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LO3
Explain the importance of the commercial funnel and the application of New Product Development (NPD) processing for the
commercialisation of innovation.
Commercial funnel- This is the key tool of business, which is also known as the sale funnel. This tool is illustrating the strategical of
customer awareness, interaction and conversion into permanent customers. Allpant can use this tool to plan for their new product key
features, price etc. it illustrates strategy such as monitoring of the customer's touchpoint at the stage of awareness, interest, decision
and action to further use that for offering the better experience to the customer (Easton, 2020).
New product development- This is the main tool that effectively guides the steps of innovation. This is the innovation cycle
that assists the organisation through the innovation process. Below is the illustration of its key steps in context to the selected
organisation.
Idea generation- This is the initial step of the innovation at which organisations have to identify the customers’ needs and
demand, to further proceed with the development of an innovative idea, which can help to meet those needs. All plants after the
market analysis are developed the low fate meal idea specifically for the high blood sugar patient, with selected ingredients in diet.
They also come up with the customised food meal services idea as per the customer needs, such as sahu lgenus musa with lentil salad
food meal for the higher blood pressure patient.
Idea screening- This is the next step of the innovation, involving the selection of the most appropriate business idea. All-plant
has selected the idea of customised food meals. Because this can help to meet several needs of the customer such as low fate meal, low
calories meal etc. All-plant organisation new innovative business idea is customization in the food meal based on customer’s health
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condition and concern. Under this innovative services process company will provide the plat based food meal, with the customization
in the nutritional composition of the meal, such as addition and reduction of the nutritive components, like fate, carbohydrate, protein
and vitamins. The finalised innovative product idea of the Allpant organization is sahu lgenus musa with lentil salad food meal.
Because there is the higher need of customized meal for the higher blood pressure patient, which can be met by this product and help
the organization to achieve higher profit.
Development concept- This is another important step at which research play very important role, in order identify the
customer needs satisfaction and to analyse the customer’s reaction towards the new product. Such as All-plants has offered the free
sample of sahu lgenus musa with lentil salad food meal products to the customers for feed-bake collection (Gong, 2021).
Market strategic analysis- This is the process of new product marketing and promotion through the application of the
marketing mix. Allplant should make an effective decision related to promotion, pricing and budget strategies for sahu lgenus musa
with lentil salad food meal.
Business analysis- Under this step of the NPD forecasting of the product cost and profit is done. For this Allplant should use
the support of the research and development department and prepare the cost sheet with the help of the finance department. This
activity is considered to effectively launch the sahu lgenus musa with lentil salad food meal.
Product development or manufacturing- Once all steps of planning is done then Allplant organisation should proceed with the
production of a new innovative product (sahu lgenus musa with lentil salad food meal). At the lower scale to proceed with the next
step of test marketing and product quality assurance.
Test marketing- This step is to check the customer response towards the new product. This organisation can use social medial
channels to make the sahu lgenus musa, lentil salad food meal awareness and distribute the free product samples. Then based on
customer’s response organisation should proceed with large scale development of customised nutrient food meals.
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Commercialisation- This is the final step under which product promotion, launch and distribution at the market is done on the
large scale. Allplant commercialized their innovative product (sahu lgenus musa with lentil salad food meal) by promoting it on their
website and social media (Nwaka, S., 2021).
Build an Innovation Business Case for an organisation, including ways to access funding
Background of the company: Allplant is a business organisation developed with the concept of a healthy community and
health system products and services. This focus on the fact that plant kind is humankind. This is headquarters in UK London, cook and
delivers the ready to eat plant-based food meal product.
Vision: Allplant vision is to become the world best plant-based meal providing organisation, to promote health and welling
with tasty, easy and convenient plant-based food.
Mission: Offer healthy plant-based food meals at the doorstep of customers with good quality, Mission is to make plants kind
as humankind.
Opportunity in the market: Within the food industry of the UK demand for organic food is very higher, people are also
looking for the customized healthy meal based on their health condition. So that All plants can garb this opportunity to offer the
customised food meal.
Purpose of the business innovation
All plant new innovative business plan is the introduction of the new product, specifically related to the customization in food
meal nutritional composition. That new product is sahu lgenus musa, lentil salad food meal. This innovative food product services
main purpose is to provide the customers with customized nutritive meals based on their High blood pressure health condition needs.
The current new product is meeting the healthy diet needs of the HBP patient due to its ingredients like banana, oats, skimmed milk,
green gram, romaine lettuce, rock salt. Because bananas and oats boost the formation of serotonin, which helps in stress management
and helps in the improvement of HBP patient health condition.
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Target market: Organization target market is the Psychographic segment under which they are focusing on vegan customers
and people who are interested in healthy and organic food, such as health concern individuals and people with the need of health
condition-specific diet meals.
Promotional strategy: All plant is getting the higher traffic through social media promotion, such as Facebook, you tune.
3.7% of traffic coming from the referral sites, 61% from the organic keywords and 3 per cent from the display advertisement.
Organisation main promotional strategy is the development of interactive health, organic food meal-related content which further uses
in several channels (Badran and Badran, 2020).
Funding: This is the process of collecting and investing the selected financial resources in the business plan. There are
different modes of funding that can be used by the organisation such as government loans, private bank loans, Friends or Family
investments and angel investors. For the All plant company, one of the best funding sources is a government loan. Because this will
help to get the low-interest fund, with higher security and lower conflicts is the better option, due to the long term need of the
organisation for global development (Reichling and Kobielieva, 2020).
LO4
Evaluate the different tools that organisations can use to develop, retain and protect knowledge and intellectual property.
The business organisation can use the different intellectual property rights as a tool of intellectual property protection.
Different types of IPR can be used based on the property type.
Patents: All-plant can protect their every intellectual innovation from the others and prevent the duplication of the idea, through
patent. This helps the inventor to prevent the unauthorised use of their innovation for the selected period.
Advantages
This aid the organisation to generate some extra benefits from their innovation, by giving them the right to sell their innovative
product at their selected price for the selected time.
Disadvantages
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This is a long process and only for dome time.
Trademark: This is another type of the IPR helps to protect the innovative things like word, phrase, symbols and designs. With the
aid of this right organisations can prevent the duplication of their brand name.
Advantages
This is helping the organisation protect their property for 10 years.
Disadvantages
This tool requires the renewing of the trademark after every 10 years, costly for the business entities.
Copyrights:
This is the type of protection tool which allow the organisation to protect their written, picture, arts and music. All plant can protect
their food meal recipe through this tool.
Advantages
This provides evidence of protected property to the organisation and prevents duplication.
Disadvantages
This takes a huge time to complete the copyright registration.
For the Allplant one of the best protection tools is patent this give the most effective protection to the organisation innovation
and right of the application (Schwabe and Salvado, 2021).
CONCLUSION
From the above study, it has been concluded that business organisation has to use the commercial funnel and new product
development steps. Within their management process to successfully launch and sell their products into the market. There are some
specific steps in the NPD that should be used by the organisation as guidelines. New product development is a tool involving the
steps, idea generation, idea screening, development concept, market strategic analysis and business analysis. The organisation have to
develop an effective business case, to represent their innovation plan, which can help them to get enough funding. Another impotent
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thing in business related to the innovation process is the protection of their innovation and idea. From which they can use the IPR,
such as patents, trademarks, copyrights.
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