Innovation and Commercialisation in Hyundai: Importance, 4Ps of Innovation, Frugal Innovation, Commercial Funnel, and NPD

This report discusses the significance of innovation and commercialisation in Hyundai, the comparison between innovation and invention, and how organizational vision, leadership, culture, and teamwork can shape innovation and commercialisation. It also covers the 4Ps of innovation, the use of innovation funnel, frugal innovation, and the significance of commercial funnel and application of new product development. Additionally, it provides insights into developing an innovation business case for Hyundai and ways to access funding.