This presentation explores the concept of innovation and commercialisation through the example of Essence Drinks and their new product 'Orange Lassi'. It covers the background of the company, the commercial funnel, new product development, an innovative business plan, overcoming challenges, political and economic factors, protecting intellectual property rights, funding access problems, scoping ideas for the new product, and techniques to determine its effectiveness. The presentation concludes by emphasizing the importance of innovation and commercialisation for business growth and success.