Innovation and Commercialisation in Tesco and Sainsbury's

Unit8 Innovation and
Commercialization

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Analysation of comprehension, analysis and discussion on how innovation is sourced and
fostered by each of the retailers in the context of the firm “TESCO PLC.” and
“SAINSBURY'S”:.......................................................................................................................3
Analysation of the types of innovation present in each of the company “TESCO PLC.” and
“Sainsbury”:.................................................................................................................................4
Critical Assessment of Success or Failure of Innovation in Retailers.........................................6
PART 2............................................................................................................................................6
Recommendations for Innovative Procedures for New Online Grocery Retailer.......................6
Recommended Funding Channels for the Business.....................................................................7
Recommendations of tools to protect the Intellectual Property Rights.......................................8
Action Plan for Innovation with suitable methods to secure them .............................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation is the process to create something new or to make changes in the existing
product, field or idea. Commercialization is the used to increase the process of innovation which
helps company to make a further development which benefits the company. Tesco & Sainsbury
are chosen in this report and are known as the largest retailer in the grocery chain. The current
report will include that ow innovation is fostered by the companies. Also, it will include the
different types and processes of innovation in the retailers and how the organization is processing
in the market. Further, it includes the innovative procedures for online markets by analysing the
risk and benefits associated with it. It also recommends the funding channels for the company.
Further, it will include the evaluation of the different tools organization which can use for
development and to retain the different tools of the organization to protect and acknowledge the
intellectual property.
PART 1
Analysation of comprehension, analysis and discussion on how innovation is sourced and
fostered by each of the retailers in the context of the firm “TESCO PLC.” and
“SAINSBURY'S”:
Tesco Plc.: Tesco Plc. Operating as the British multinational firm in the areas of groceries and
general merchandize (Chen, 2022). The firm operates with it head quarter in the Welwyn Garden
City, England. The firm was founded in 1919 in the East London, by its founder Jack Cohen.
Innovation is fostered with in the firm in the way that it directs and strategically organizes its
employees by facilitating the business operations in the way that it develops the innovation with
in the firm. The strategy of making the employees work in the way makes them transform the
knowledge and other information with in the work place that makes them to develop the ideas for
the new products and enhance organizational strategies. The firm develops the innovation with
the collective work of the teams. The innovation team of the firm aims at to go from the ideas to
the products with in the six weeks and firms makes their employees run an hackathons with in
which the staff of development is included to work for the development of the prototypes of
ideas and bring them in to the market. The main innovation strategy that firm adopted is to give
public with the quality products, proper services and sustainable prices (Ortiz-Villajos, and
Sotoca, 2018). Organization finds it important to have the innovation with in the work place
because it helps the firm to find out new products, ideas and technologies that helps firm to serve

their customers, various colleagues like all the stake holders, team members, community and the
overall planet in a better ways in the future.
Sainsbury's: J. Sainsbury's Plc. Is operates as the second largest supermarket chain in the retail
sector. The firm operates with it headquarter in London, United Kingdom (Fengyi, 2021). The
firm gives around 14.9 percent of the total share in the supermarket sector. Organization was
founded in the 1869 by John James Sainsbury. The firm became the largest of grocery retailer
with in 20th century. The process of innovation with in the firm is adopted in the way that it has
introduced the speed in the innovation process and plans to do more cut off in the prices to join
in more of the customers to line up. The firm is working in the serious ways on the process of
innovation and have bought around 277 of the new line up of the product in the market and is
still planning in to have more of the 1900 to 2000 new products. Firm drives out innovation
process with the combination of its external and internal forces. Its internal innovation is driven
by its internal sources that are its employees, leadership and the management authorities. The
external factors that drives out the innovation for the company are its competitors, market
entries, and the political and the environmental regulations. These all factors make the firm
accordingly to foster new ideas and bring in innovative products that are complying with all the
internal and the external factors by making the company to achieve competitive edge in the
market. Firm operates with the real sense of excitements as it is continuously bringing in the new
products that is giving firm chances of helping people to eat better and live better. This process
of the offering people with the new products is a important step for the firm and this also
demonstrate the values showing reduction of the impact on the environment (Hameed, Nisar, and
Wu, 2021). Sainsbury's innovative process for focusing on the quality, sustainability and
provenance makes it easy for the firm to be differentiated from its competitors. This overall
strategy for the innovation also helps the customers to believe in the company by ensuring that
they are at the right place.
Analysation of the types of innovation present in each of the company “TESCO PLC.” and
“Sainsbury”:
TESCO Plc.: the firm uses the sustaining innovation process to have the improved performance
from the side of the company and it tries to bring in new products by working on the ideas and
launching them in to the market with in around six weeks (Awadari, and Kanwal, 2019). The
sustaining innovation of the firm works as the best way for the firm to protect its image and the