Innovation & Commercialization: A Case Study of Mr Green's Healthy Drinks

This report explores the importance of innovation and commercialization in the context of Mr Green's Healthy Drinks, a once-successful brand that has faced challenges in a competitive market. It analyzes the 4Ps of innovation, the innovation funnel, and frugal innovation strategies to identify opportunities for Mr Green's to regain its market share. The report also discusses the process of commercializing innovation, including the commercial funnel and new product development (NPD) processes. Additionally, it examines methods for protecting intellectual property and knowledge, highlighting the advantages and disadvantages of various tools.

INNOVATION & COMMERCIALIZATION

Table of Contents
INTRODUCTION......................................................................................................................................3
BODY.......................................................................................................................................................4
LO1.....................................................................................................................................................4
EXPLAIN THE CONTEXT FOR INNOVATION AND DETERMINE THE DIFFERENCE BETWEEN
INVENTION AND INNOVATION..........................................................................................................4
P1 INNOVATION AND ITS IMPORTANCE TO ORGANIZATIONS IN COMPARISON WITH
INVENTION.....................................................................................................................................4
P2 EXPLAINING HOW ORGANISATIONAL VISION, LEADERSHIP, CULTURE AND TEAMWORK CAN
SHAPE INNOVATION AND COMMERCIALISATION.........................................................................6
M1 ANALYSE DIFFERENT SOURCES OF INNOVATION, AND HOW ORGANISATIONS CAN FOSTER
AND DEVELOP AN ENVIRONMENT AND CULTURE OF INNOVATION.............................................7
LO2.....................................................................................................................................................9
DIFFERENT TYPES OF INNOVATION...................................................................................................9
P3 THE 4PS OF INNOVATION AND THE USE OF THE INNOVATION FUNNEL TO EXAMINE AND
SHAPE INNOVATIVE IDEAS IN MR GREEN’S HEALTHY DRINKS......................................................9
P4 DEVELOPMENTS IN FRUGAL INNOVATION AND PROVIDE EXAMPLES OF HOW IT IS USED IN
MR GREEN’S HEALTHY DRINKS....................................................................................................11
M2 ANALYSING AND APPLYING THE INNOVATION FUNNEL IN ORGANISATIONAL CONTEXT OF
MR GREEN’S HEALTHY DRINKS....................................................................................................12
M3 EVALUATE THE ROLE OF FRUGAL INNOVATION IN ORGANISATIONAL CONTEXT OF MR
GREEN’S HEALTHY DRINKS...........................................................................................................13
LO3...................................................................................................................................................14
DISCUSS THE PROCESS REQUIRED TO COMMERCIALISE INNOVATION...........................................14
P5 THE IMPORTANCE OF THE COMMERCIAL FUNNEL AND THE APPLICATION OF NEW
PRODUCT DEVELOPMENT (NPD) PROCESSING FOR COMMERCIALIZATION OF INNOVATION...14
1

P6 BUILD AN INNOVATION BUSINESS CASE FOR AN ORGANISATION, INCLUDING WAYS TO
ACCESS FUNDING.........................................................................................................................17
M4 DETAILED INNOVATION BUSINESS CASE WHICH INCLUDES HOW TO MEASURE ITS OVERALL
EFFECTIVENESS USING APPROPRIATE TECHNIQUES AVAILABLE TO TEST, ITERATE AND
IMPROVE......................................................................................................................................18
LO4 EVALUATE THE RANGE OF METHODS FOR PROTECTING IDEAS AND UNDERSTAND THEIR
ADVANTAGES AND DISADVANTAGES..............................................................................................18
P7 DIFFERENT TOOLS THAT MR GREEN CAN USE TO DEVELOP, RETAIN AND PROTECT
KNOWLEDGE AND INTELLECTUAL PROPERTY..............................................................................18
M5 EVIDENCE-BASED EVALUATION OF ABOVE TOOLS IN THE CONTEXT OF THE WIDER
BUSINESS ENVIRONMENT............................................................................................................19
CONCLUSION........................................................................................................................................20
2

INTRODUCTION
In today’s marketing environment new companies are being launched day by day, the new
companies may sometimes become successful and sometimes unsuccessful. It has become difficult
to run a business without bringing any innovations and technologies in on-going products. The
innovations brought into products help in maintaining the unturned positions. In this report, we will
see the importance of innovations in products of the company by taking in consideration the case
study of Mr Green’s Mr Green’s Healthy Drinks. Mr Green’s Healthy Drinks was once a market hitter
when it was launched but with the commencement of new market rivals it has lost its glory and this
report will underline the important innovations which have to be carried out in accordance with the
current market trends to boost up the company to compete again in the marketing ring of the
globalisation.
3

BODY
LO1 EXPLAIN THE CONTEXT FOR INNOVATION AND
DETERMINE THE DIFFERENCE BETWEEN INVENTION AND
INNOVATION
P1 INNOVATION AND ITS IMPORTANCE TO ORGANIZATIONS IN
COMPARISON WITH INVENTION
 INNOVATION:-
According to Kline and Rosenberg, (2010) innovation is the creative idea which is implied in the
organisation in order to bring the systematic change in the sales and to improve the quality and
standards of the product. Innovation is a process in which the personal knowledge is converted into
the economic strength of wellbeing. Innovation requires much study and it also requires series of
the commercial advancements and scientific knowledge which is to be carried out for the successful
execution of the product in the market (Camisón and Villar-López, 2014).
 COMMERCIALIZATION:-
It is the method by which a new product is introduced in the market talking in to account the role of
marketing leaders, retailers, distributors for the commercial success.
 INVENTION:-
The scientific data, perceptual knowledge practices and several other innovative factors when
summed up together in a collection to form something patentable is called Invention. Inventions
make the work easier and fast and make life easy (Ariga et.al, 2013).
Inventions and innovations both make work easier but have a big difference between them. An
invention is a tool which is obtained after the continuous process of thinking and practice on the
current technologies; basically, they are obtained after the continuous efforts whereas, innovations
are the application on inventions applied to get the perfect benefits by eradicating flaws and
mistakes (Lane et. al, 2013).
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 Differences between innovations and inventions have been described below:
Invention Innovation
1. Creation of something new which is
patentable.
1. Applying knowledge and skills to already
created things.
2. It is non-contingent. 2. It is contingent on inventions.
3. Requires technical knowledge 3. Requires technical knowledge as well as
knowledge about market trends.
4. The invention is the introduction of the
almost new product in the market
4. Innovation is the introduction of newer
and better solution of the product that is
already available in the market.
5. The invention can be patented. 5. Innovations cannot be patented.
6. The invention requires huge financial
Aids.
6. Innovations don’t require huge financial
capital.
7. The invention makes the life of
individuals smooth because inventions
are done after analyzing the needs of
individuals.
7. Innovations are done after seeing the
flaws in inventions.
8. For example Invention of the printing
press, the invention of the telephone.
8. Introduction of LED’s, LCD’s and flat
screen TV’s, Introduction of Touch Screen
Mobile Phones.
5

Figure 1: inventions and innovations
Source: [https://www.slideshare.net/tutor2u/invention-innovation-introduction]
P2 EXPLAINING HOW ORGANISATIONAL VISION, LEADERSHIP, CULTURE
AND TEAMWORK CAN SHAPE INNOVATION AND COMMERCIALISATION
The world is in constant need of new technologies and to meet this needs many innovations take
place and this introduction of innovations in order to meet the current problems faced by the
product or organisation needs constant collaboration with the leadership as well as the
organisation in which the innovation is taking place (Taghizadeh et. al 2013). Innovation needs
support within the organisation whereas the commercialization needs support from outside the
organization that is from the marketing representatives, distributors, retailers who give the
commercial stability to provide the commercialization.
 Shaping of innovation and Commercialization through:
 Organizational Vision:
For innovations, it is very essential to identify the needs and current market trends and this is done
by the organisation because this identification creates an atmosphere within the organisation
forming an innovative environment (Aarikka-Stenroos et. al, 2014). Organizational vision creates a
culture in which every employee work together to achieve a common goal. This common goal is
adopting new technologies and innovations throughout.
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 Leadership And Team Work:
An effective leadership in which leader is having all the skills and traits to bring innovation in the
working atmosphere will help a lot in shaping it. The leaders will boost the teamwork and will
motivate them to achieve new techniques for the fulfilment of the works in the desired team.
Leadership will help in increasing commercialization by directing the market official to have the
easily viable mode to achieve more targets.
 Culture:
The culture within the organizational context helps in shaping the innovation by taking into account
the cultural needs which are necessary for the product to be successful in the market. Mr Green’s
Healthy Drinks is a drink which was a hot cake of the past. Cultural influences on Mr Green’s
Healthy Drinks by innovating new trends like innovating yoga juices, morning Basil juices, fresh
autumn leaves juices promoting Apple Juices on pie days will help a lot in influencing the
individuals having cultural concerns. Commercialization is affected by the cultures because some
innovations may be found violating the laws of the city and they cannot find commercial stability in
that area (Aarikka-Stenroos et. al, 2014).
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M1 ANALYSE DIFFERENT SOURCES OF INNOVATION, AND HOW
ORGANISATIONS CAN FOSTER AND DEVELOP AN ENVIRONMENT AND
CULTURE OF INNOVATION
Figure 1: Innovation Process Diagram
Source: [http://www.innovation-portal.info/book2chapters/5-sources-of-innovation/]
 Different Sources of Innovations
1. The unexpected source of innovation comes from the unexpected result of an event which
caused profit in past experience.
2. The changes adopted due to process needs are a source of innovation.
3. Change in the industry and market trends which caused the company to adopt changes in
their regular practice.
4. New Knowledge-based changes adopted in the common practices of the manufacturing is
also termed as the innovations but thus knowledge-based innovations are successful and
long lasting than any other innovation.
 Fostering and developing an environment and culture of the organisation
Fostering any company’s process and developing the market of the company is not the thing which
can be possessed overnight. The Mr Green’s Healthy Drinks should understand the marketing needs
and should analyze the marketing trends which are causing the other companies to capture the
market. Mr Green’s Healthy Drinks should hire new employees who are experienced and capable
enough to bring the innovations in the juice. Moreover, the Mr Green’s Healthy Drinks should
collaborate with the online food suppliers so that they can contract on the drinks served by them.
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Mr Green’s Healthy Drinks should increase the advertorial campaigns and if necessary they should
adopt newly designed bottles to attract teens. Mr Green’s Healthy Drinks should include new
flavours or the mixture of flavours in their juices. They should start providing discounts and
schemes because in today's time's schemes and discounts play an important role in attracting the
customers. They should include celebrities for the promotion of the product because the celebrity
gives impact to a large number of peoples. Moreover, they should become the official drinking
partner of the sports which is influencing a large number of peoples. As per Naranjo Valencia et. Al,
2010, to foster and develop culture and environment of an organisation it is necessary to develop
the skills of the persons working in the company, this can be done by providing training and
development sessions of the workers by the professional trainers.
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LO2 DIFFERENT TYPES OF INNOVATION
P3 THE 4PS OF INNOVATION AND THE USE OF THE INNOVATION FUNNEL
TO EXAMINE AND SHAPE INNOVATIVE IDEAS IN MR GREEN’S HEALTHY
DRINKS
The 4P’s of innovation was introduced by John Besant and Joe Tidd. This tool is very essential in
determining the innovation process which can boost the process in the industries. Paradigm,
Position, Product and Process are the innovation mixes and far different from the marketing mixes
that is Product, Promotion, Public Relations and Place (Anderson, T.D., 2012). The 4P's of
innovation helps in determining the present position and gives the idea about how Product,
Position, Process and Paradigm can be improved. The innovation mixes give the idea about where
the company currently holds its position and what are the areas which need innovation in business.
Innovation mixes help in exploring the possible areas of business and to enhance the possibilities
needed to enrich the particular area in the business.
The 4P’s of marketing are:-
 PARADIGM:
Paradigm enables the person to reframe the innovations to improve the methods used in doing the
business. The paradigm suggests that changes can range from zero to hundred percent. It can be
radical as well as the changes which could not prove positive sometimes. It emphasizes on changing
every procedure which can bring profit to the business.
 PRODUCT:
Product innovations are the modification in the classical approach of the product. The product
innovation can be done by taking seminars in which we can ask the team questions like that how
the product can be improved, what are the drawbacks in a product which will hinder the product
from the products available in markets (Fund, 2014). The answers from the team must be
suggestions which will bring complete or radical change in the product provided by the company.
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 PROCESS:
Process innovations are the changes which are brought in the methodology of the company's
manufacturing unit or human resource team. The process innovations can be any it can be a change
in the supply process or the change of workflow or changing the criteria for hiring the peoples.
 POSITION:
Position innovation is the change done in the process so that it can bring innovations in the position
of the product in the market (Fund, 2014). The change in position refers to the change in the
market stability and the image of the company in the market. Position innovation is done so as to
bring the positive and fruitful image of the company in the future.
Innovation funnel follows three steps and the use of these steps is done so as to bring the
positive impact on the company’s image.
The first stage of funnel focuses on increasing the base information and knowledge. More there will
be information; the more there will be chances of development. This stage needs visions and clear
thoughts for the formulation of objectives.
The second stage is the screening of ideas, in the screening of ideas the ideas are aligned and the
idea which matches the company’s goals are selected and the resources are allocated according to
the ideas allocated (Vanhaverbeke, 2013).
The third stage is the narrow stage of the funnel and in this stage, the ideas which are selected are
analyzed practically and their feasibility is analyzed according to the objectives of the company.
Figure 2: INNOVATION FUNNEL
Source: [https://www.slideshare.net/jdpuva/innovation-funnel-version-30]
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P4 DEVELOPMENTS IN FRUGAL INNOVATION AND PROVIDE EXAMPLES OF
HOW IT IS USED IN MR GREEN’S HEALTHY DRINKS
Frugal innovation is another name of frugal engineering and it is the innovation which suggests
lowering costs of production by removing unnecessary items from products for selling it in
developing countries (Zeschky et. al, 2011). In the frugal engineering managing the user’s value and
reducing the costs of the product leads to more innovations in the economics of the company. The
developments in frugal innovation for Mr Green's Healthy Drinks are:
 Developing new ideology for the company:
It will help in developing a new process with low costs and will provide better satisfaction to the
customer and thus it will increase the profit of the company. Innovative ideas will eventually lead
the company to new heights. Mr Green's Healthy Drinks was an innovative product during its time
but as time folded it became the old product for the customers.
 Consumer Preferences:
Mr Green's Healthy Drinks was once a big brand in UK's packaged drinks sector but it remains stuck
to its old ideology, as a result, it lost its glory and became a thing of old times. It should make the
products taking in preferences customer’s perspective and should include the natural ingredients
and should avoid adding preservatives in the ingredients of packaged drinks.
 Collaboration
Mr Green's Healthy Drinks should make the collaboration with the innovative partners so that they
can boost their sales in a region where they perform less. The collaboration can be with the online
food chain suppliers and with the food chains working in the regions which will increase the sales of
the Mr Green's Healthy Drinks in the region.
 Finding Hinders
According to Bhatti (2012), to work efficiently and effectively in the region and to expand the
business in the region it is very important to find the barriers which hinder the growth of the
company. Finding barriers can be done by taking feedbacks and surveys from the customers using
Mr Green's Healthy Drinks.
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M2 ANALYSING AND APPLYING THE INNOVATION FUNNEL IN
ORGANISATIONAL CONTEXT OF MR GREEN’S HEALTHY DRINKS
Mr Green's Healthy Drink was started in the UK which was having a big market cover in its recent
times but with the advancements of the market trends and competitors it lost its glory and became
the old champion. The decrease in the sales was due to the commencements of new similar
products in the market.
For increasing the commercialization it is very necessary to increase to bring the innovation, the
innovations are carried out after applying ideas.
Funnel innovation is a complex prototype and it requires practice as such for developing the ideas
as well as for applying the ideas in practice. Mr Green's healthy drinks was once a brand in the UK's
market but it became an old segment and this is needed to be identified because this identification
will help in nurturing the ideas for the betterment of the company's development.
Mr Green's Healthy drinks may apply ideas like:
1. Increasing the variety of flavours in the brochure
2. Introducing new designs of bottles so as to attract customers and kids
3. Introducing discounts and offers on beverages and drinks
4. Considering different demographic situations and introducing products according to them.
5. Recognizing the hindrances and developing ideas to remove that hinders.
After developing these ideas it is necessary to start screening of the ideas and select the ideas
which are best suitable for the development of the company.
After selecting the suitable ideas from the set of ideas it is essential to develop the practice for the
application of these ideas this can be done by hiring the skilled professionals who can work to bring
the profits of the company.
After the identification of hindrances, it is the solemn duty of the authorities to eradicate these
flaws as the removal of these flaws from the products will help a lot in regaining its glory and to
have the good impact on customer's mind which will help in setting the clear image of the company
(O’Sullivan and Dooley, 2012.). Thus the application of funnel innovation is very important in the
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development of Mr Green's Healthy Drinks because it will give all the good ideas and innovations
necessary for it.
M3 EVALUATE THE ROLE OF FRUGAL INNOVATION IN ORGANISATIONAL
CONTEXT OF MR GREEN’S HEALTHY DRINKS.
As per Basu et. al, (2013) Frugal Innovation is the change within the company's working
environment by discouraging doing the same thing, again and again, it is the change in the
company's working culture which cuts the cost of productivity which will prove beneficial as the
profits of the company will increase. It is also about the changing of mindset which will create the
development of new product in the market which will have lower production costs and higher
profit margins.
Developing countries generate the open environment for the frugal innovation. Mr Green's Healthy
drink is an old champion in the market but has become the thing of old times and it is having lower
profits or it is having a loss in its environment (Bhatti and Ventresca, 2013). Therefore it is a
necessity for them to bring frugal innovations in their practice. In Mr Green’s Healthy Drinks
environment they need to focus on the regions where they are having high sales and should get
feedbacks and surveys from them and the same procedures should be applied on the areas where
there are low sales. This identification will help in understanding the differences of their sales of
product and hence a new innovative approach will be developed with the aim of increasing profits
in sales by removing unwanted items from their production methodology.
The innovative ideas may not always be fruitful and the company like Mr Green’s Healthy Drinks
must be ready to take all the pros and cons for the problems arising in the future, it will help in
making best result for them in the future.
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LO3 DISCUSS THE PROCESS REQUIRED TO
COMMERCIALISE INNOVATION
P5 THE IMPORTANCE OF THE COMMERCIAL FUNNEL AND THE
APPLICATION OF NEW PRODUCT DEVELOPMENT (NPD) PROCESSING FOR
COMMERCIALIZATION OF INNOVATION
The Funnel concept is very easy to adopt and because of this reason, many industries use this
concept specialized in different segments. The commercial funnel is comprised of mainly three
parts:
 The wide mouth segment
In this Wide Mouth Segment, Company gathers as much as information and ideas which are
required for increasing the sales and profit of the company (Vanhaverbeke, 2013). This segment
emphasizes that more the information company gathers much there will be chances of developing
new products.
This segment is important for the company because by this segment company gathers ideas from
researchers, scholar and other academic gurus who are having enormous potential to bring the
innovations in the company’s segment. This segment is also important because in this segment
there is large space for storing ideas and innovations suggested by the innovators which will prove
helpful for the company in future.
 Narrowing Mouth Segment
The Second step is the narrowing mouth segment in which the ideas gathered during the first stage
passes the stage of screening in which the ideas which are best suited to company’s objective are
selected and the resources are allocated to put ideas in practice as the available resources are less
it is essential to allocate resources which are more viable.
This segment is necessary because in this stage the products are tested with the actual customers
and the feedbacks are taken from those customers. In this segment, the products durability with
the current idea is checked and then the process to implement the idea occurs. The importance of
15

this segment lies in the process that only suitable ideas which focus on company’s profit
perspectives are taken and the profits and sales of product increases.
 Narrow Segment of the funnel
In this segment, the company interprets that the ideas which are selected meet the company's
objectives that were anticipated during its formation (Vanhaverbeke, 2013). In this narrow
segment, it is focused on ensuring the company's traditional ideology with the new ones and this is
taken as carrying forward to the future operations.
This segment is important as it will help in preserving the company’s old culture and will help in
developing the new ideology and products which will help in maintaining the company's cultural
inheritance as well as will help in maintaining the glory of the company to fight with the market
rivals.
 NEW PRODUCT DEVELOPMENT
Commercial funnels are the methods by which the company's like Mr Green's Healthy Drinks gets
the access to serve a large number of peoples so that the company can get the marginal profits
from a large number of regions in which the product is being served.
The steps involved in developing new products include:
Figure 3: New Product Development Process
Source: [http://kalyan-city.blogspot.com/2012/02/stages-process-steps-of-new-product.html]
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 Generation of Ideas
To develop or introduce any product it is very necessary to generate ideas and innovation. The
ideas and innovations introduced should be feasible.
 Screening of ideas
After generating the ideas it is very essential to screen the ideas and identify the ideas which are
feasible or not.
 Testing of concepts
After generation and screening of ideas, it is very essential to test the concept on a practical basis.
This testing of concept will give positive or negative results which are needed to be identified so
that the flaws which are making the tests negative can be eradicated (Wheelwright, 2010).
 Analyzing the business
After testing it is needed to analyze the business opportunity of the product and it is needed to
identify the regions in which the products can serve the best.
 Product development
Product development must be done according to the feedback and surveys were taken from the
customers and the products must be drawn accordingly (Wheelwright, 2010). The finance
department will finance the products and the marketing department will help in providing the
advertorials and other measures.
 Test Marketing
It is the technique in which the low production is done and the product is introduced in the market
on a test basis. The successful execution of the test will result in the permanent entry of the
product in the company's brochure.
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 Commercialization
After the successful execution of the test market, the company produces the product on large scale
and this large-scale production will be introduced all over the country, this mas production also
includes the advertorial campaign via radio, newspaper etc.
 Review of market performances
After successful execution of all the processes involved in the new product development stage, it is
now the turn to review the market performance of the product. If the product is performing
constant throughout than it is an acceptable product, but if it shows variation in its selling graphs
than it is needed to be studied by the marketing experts (Wheelwright, 2010).
P6 BUILD AN INNOVATION BUSINESS CASE FOR AN ORGANISATION,
INCLUDING WAYS TO ACCESS FUNDING
Mr Green’s Healthy Drinks is a brand which was a prominent name in the packaged drinking
industries but with the commencement of new companies, it has lost its glory. The business case
for this can be built by implementing new innovative ideas like making the whole company
automotive that is the use of robots should be promoted so that the quality of tetra packing will
increase. An effective business case must be from the customers’ point of view and the customer’s
perception must be kept high (Davila et. al, 2012). By reducing the noises and destruction in
professional areas the company can get more advanced innovations in its areas. The collaboration
with partners who have wide experience in this filed will help a lot more over the management
ability the experienced person will have will be more effective in providing the best results. The
company can also introduce frugal innovations in the formulation of appropriate ideas. Business
effectiveness can also be checked by associating with different business partners as they will keep
eyes on the expenditures of the company. The identifications of the unknown in the case will help
in managing the work effectively and efficiently. The funds can be assessed by explaining the
innovative ideas to stakeholders and other partners. The business partners should be taken in trust
before the commencement of any innovative projects in future. The funds can be accessed if there
will be a strong innovation in the development process plan and if the explanation is done to the
18

stakeholders and other representatives in an effective manner then they will gain trust over it and it
will help in raising the funds which are needed for the development of the products (Standing and
Kiniti, 2011). Moreover, funds can be raised by taking adverts of other payment modes on the
labels of the packaged bottles. The adverts of other payment modes will help in increasing the
intellectual property of the venture which is adverted as well as the product on which it is averted.
Thus the by and for increment in the profits of the company will help in raising the funds for the
company.
M4 DETAILED INNOVATION BUSINESS CASE WHICH INCLUDES HOW TO
MEASURE ITS OVERALL EFFECTIVENESS USING APPROPRIATE TECHNIQUES
AVAILABLE TO TEST, ITERATE AND IMPROVE
Building an innovation within the business case is a serious task and it needs to consider all the
aspects required for the viability of the business. The business case should be free from all flaws
and it is required to remove all business uncertainties. A company like Mr Green's Healthy Drinks
should start the advertorial campaigns as the advertisements have last long impact on the
company’s process.
The perfect business case can be measured by the effective participation of the entire organisation
and also by the effective engagement of the private agencies which measures by surveying and
taking feedback from the customers who are buyers of the packaged drinks. Other more
alternatives include the checking of monthly graphs of the region where the sale is active ( Murray
et. al, 2010). The regions should be marked where the sale is high and where there are low sales
after analyzing the sales chart the amendments should be made to the effective engagement of
market leaders to work on it.
The process needs to be iterated for a number of times by continually checking the market grasp
and the market viability until the sales in region generating low revenues increases. Iteration
process can also be applied at the times of test marketing.
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LO4 EVALUATE THE RANGE OF METHODS FOR
PROTECTING IDEAS AND UNDERSTAND THEIR
ADVANTAGES AND DISADVANTAGES
P7 DIFFERENT TOOLS THAT MR GREEN CAN USE TO DEVELOP, RETAIN AND
PROTECT KNOWLEDGE AND INTELLECTUAL PROPERTY
Intellectual properties are the legal rights which protect the ideas created by the minds. The
intellectual property rights authorize the persons to take legal actions if anyone violates their rights.
They are considered boon to the individuals because their creations are saved by the exercise of
this rights (Fin, 2011). The intellectual property system helps in balancing the interesting between
motivators and innovators. For the Mr Green's Healthy Drinks IP can be protected by exercising
several categories.
PATENTS provide the exclusive right of the owner to the person who has invented a process or a
product or they suggest a new methodology for treating any solution (Bouchoux, 2012). The
patents provide protection of ownership rights for more than 20 years.
TRADEMARKS are the names, logos, phrases which separate the identity of one brand with other.
No other person can take the trademark without the permission of the owners; person violating
this law will have to phase legal considerations.
COPYRIGHT, are the rights which are given to an individual that no one can copy his/her idea in any
manner any movie any song or any product is safeguarded under the copyright protection Act. It is
abbreviated as © (Bouchoux, 2012).
M5 EVIDENCE-BASED EVALUATION OF ABOVE TOOLS IN THE CONTEXT OF
THE WIDER BUSINESS ENVIRONMENT
The Mr Green’s Healthy Drinks needs to take the consideration of all this intellectual property
rights. In Mr Green’s Healthy Drinks industry the innovation is the first thing which is needed to be
protected. Evaluation of the above rights is very essential to be done because the ingredients and
recipes owned by the Mr Green’s Healthy Drinks come under the protection acts.
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 The company needs to ensure the copyrights of their procedure and the logos and hallmarks
of the company must be protected.
 The designs of bottles must be preserved under the copyright act.
 The recipe of the juice must be preserved under trade secrets.
 The names and mottos must are the intellectual property of the company and needs to be
protected under the copyright acts.
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CONCLUSION
Thus it can be concluded that Mr Green’s Healthy Drinks is losing its glory because of the
application of old technologies in its products and there is a need of the innovation in the markets
of Mr Green’s Healthy Drinks. It can be also concluded that innovations and commercialisation is
the key to any company's success and the success and failure of the company depend on it. The
intellectual property of the companies is needed to be preserved and thus there will be no
misunderstandings to the customers. The report beautifully explains the innovation mixes and the
types of innovation. Thus it can be summed up as new innovations are the backbone of the
company and innovation should be introduced in methodology at regular intervals.
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2. Anderson, T.D., 2012. The 4Ps of Innovation Culture. UTS Speaks: ShapeShifters-Culturing
Innovation.
3. Ariga, K., Yamauchi, Y., Rydzek, G., Ji, Q., Yonamine, Y., Wu, K.C.W. and Hill, J.P., 2013. Layer-
by-layer nanoarchitectonics: invention, innovation, and evolution. Chemistry Letters, 43(1),
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