Innovation & Commercialization in Essence Drinks
14 Pages4516 Words72 Views
Added on 2023-06-15
About This Document
This report discusses the importance of innovation and its comparison with invention. It also explains how organisational vision, leadership, culture, and teamwork can shape innovation and commercialisation in the context of Essence Drinks. The report further elaborates on the 4Ps of innovation, the use of the innovation funnel, frugal innovation, commercial funnel, and knowledge and intellectual property tools. It concludes with building an innovation business case for Essence Drinks.
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