Innovation and Commercialization in Essence Drinks

This report discusses the importance of innovation and commercialization in organizations and how it can be embedded within the organizational leadership and culture. It explores the innovation funnel and frugal innovation in the context of Essence Drinks. It also provides insights into the forms of innovation and four directions of change an organization can take. The report also includes a business case for Essence Drinks to innovate their lassi using organic plum and avocado fruit syrup with their pulp.