Innovation & Commercialization: Importance, Shaping, and Examination of Ideas

This report discusses the importance of innovation and commercialization in organizations, and how organizational vision, leadership, culture, and teamwork can shape innovation and commercialization. It also explores the 4Ps of innovation and the use of the innovation funnel to examine and shape innovative ideas. The report focuses on the Essence Drinks company and their new product Mango Lassi, and covers topics such as frugal innovation, NPD process, and tools for protecting intellectual property.