BSBMGT608 - Managing Innovation & Continuous Improvement Presentation

This presentation addresses the need for innovation and continuous improvement in a bookstore facing challenges from online retail and external factors. A brainstorming session was conducted to generate ideas, with a focus on converting the bookstore into a café-library hybrid and establishing an online presence to increase sales. The presentation highlights the brainstorming process, including problem identification, resource collection, idea generation, and idea evaluation, ultimately concluding that brainstorming is a valuable tool for fostering innovation and generating actionable strategies for the bookstore's improvement. Desklib provides a platform for students to access similar solved assignments and past papers.

MANAGE INNOVATION
AND CONTINUOUS
IMPROVEMENT
Student name
12/19/18

INTRODUCTION
• For the assignment, the shop taken is books store
• Every business is essential to improve
continuously, for which innovation is essential
• A store providing variety of books, it is a most
attractive place for reading lover
• Although, some innovation is required as the
competition is increasing with time

BRAINSTORMIN
G
• Brainstorming is a group
activity or a method that is
made by a team to get onto a
solution for a particular issue
• All the employees give ideas
instantly for that specific issue
• To get innovative ideas from
the employees for the book
store, brainstorming session
would be taken
(Source: (kbmanage, 2018)

BRAINSTORMING PROCESS
Clear problem identification
Collection of appropriate tools
Focusing over the ideas
Narrowing down the list
Presenting your finding

Clear problem
identification
• The problem is that the
captured and static market
• Change in environment
and business
• Need for innovation arise
• Increase in sale of the
business
(Source: (kbmanage, 2018)

• All the resources
are collected
• Human resource
availability
• Financial budget
• Capital resource
Collection of
appropriate tools
(Source: (Salesforce,
2018)

(Source: (Salesforce,
2018)
Focusing over the
ideas
1. Online store along with brick
and motor store
2. Product differentiation –
introducing magazines and
journals
3. Business expansion – opening
new stores at more popular
location
4. Covert traditional store to café
with book store
5. Renting books

Narrowing down the list
• The objective of this step is to search for most appropriate
or approachable ideas
• This include analyzing external and internal environment
for suitability of the ideas
• Moreover, at this stage it is analyzed that what is the
correct time to implement any particular idea
• The two key ideas among the five would be described in
upcoming slides

KEY IDEA 1
• First idea given by the
employees was to
convert a book store into
a café plus library
• A store that will have a
seating arrangement,
with offer to have coffee,
tea, and light snacks,
along with the joy of
reading
(Source: (behance,
2018)

KEY IDEA 2
• Second idea got from the employees was
to list the books online
• To increase the sale of the business, the
books can be sold online
• This can be done through personal
website of the store
• Or can sell online at existing platforms
like Amazon, eBay, or social media like
instagram and facebook

CONCLUSION
• From this session it can be concluded that the brain storming can
be beneficial for the purpose of innovation and generate ideas
• The traditional book store was in a need of innovation and
improvement because the market become static, and to influence
sale, change is needed
• Brainstorming session took place, and five ideas were generated
• Two of them were found most appropriate and approachable idea

THANK YOU 