Managing and Developing Innovation and Creativity in Digital Marketing Platform

MANAGING
&
DEVELOPING
INNOVATION
&
CREATIVITY

Contents
ITRODUCTION....................................................................................................................................3
TASK....................................................................................................................................................3
Identify specific need/ problem that exist within digital marketing platform in organization............3
Apply creative and innovation methodologies to production of possible solutions...........................4
Select appropriate solution and construct plan for implementation...................................................5
Applying an innovation audit methodology and identify potential issues..........................................7
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9

ITRODUCTION
In market due to advancement of technology the organization operates its activity on digital
platform generally because of competition is very high in market so management of an
organization has to adopt latest technology in organization. If organization doesn’t able to
adopt latest technology then they don’t able to survive for long term in market because
management of organization do not have potential to fulfill the demands and needs of
markets. In this report it includes approach to a range of business data, source of information
and methodologies in identifying drivers of innovation within business and it also includes
how organization can successfully plan, prepare and manage innovation (Akgunduz, Alkan
and Gök, 2018). In this report it also includes the importance of organization knowledge,
transfer of knowledge and cross functional co-operation in order to analyses and assesses
innovation capability and blockages. In this report it also includes actively engage in
identification of an innovative or creative solution for an identified business or organization
and it also includes conducting innovation and development audit appropriate for the
introduction of new product or services.
TASK
Identify specific need/ problem that exist within digital marketing platform in
organization
Digital advertising has turn out to be the go-to marketing and marketing approach for
plenty businesses. The go back on funding is unmatched, and it gives a completely unique
manner to have interaction with customers. However, in spite of being any such pivotal a part
of many businesses advertising strategies, virtual channels face their personal challenges.
There are many different types of problem which is face by management in organization are
briefly discussed in below:
Collapse of third-party cookies: The crumble of third-celebration cookies is actually at the
pinnacle of the hazard list, because it will make it an awful lot tougher to tune customers and
serve focused ads. With maximum most important browsers ramping up monitoring
prevention, advertisers and publishers might be similarly laid low with this change
(Bäckström and Bengtsson, 2019). There are not any time having any clean answers to this
problem, however more than one enterprise tasks are underway to atone for the loss