Innovation and Creativity in Business: Nura Headphones Case Study

This report discusses the concept of innovation and creativity and their importance for individuals and organizations. It explores the difference between creativity and innovation, the beginning and ending of innovation and creativity, and the importance of rewarding creativity and innovation. The report uses the case study of Nura Headphones to illustrate the application of innovation and creativity in business.

Running head: INNOVATION AND CREATIVITY
INNOVATION AND CREATIVITY
Name of the Student
Name of the University
Authors note

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Concept of creativity and innovation.....................................................................................2
Difference between creativity and innovation.......................................................................3
Creativity and innovation important for organization............................................................3
Beginning and ending of innovation and creativity...............................................................4
Innovation strategy of nura headphones................................................................................4
Innovation and creativity one without the other....................................................................5
Importance of creativity in business......................................................................................6
Creative people are born its by nature....................................................................................6
Examples of creative genius...................................................................................................7
Rewarding creativity and innovation.....................................................................................8
Creative through the thinking tools........................................................................................8
Conclusion..................................................................................................................................9
References..................................................................................................................................9
Appendices...............................................................................................................................11

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Introduction
Management is the defined as the process of handling or managing the administration
of an organization no matter it is profit or non- profit organization. There are different steps
in the management process they are planning, organizing, staffing, directing and controlling.
All of these steps is very much important because it helps in managing the business in an
effective way (Parker, 2013). This report will discuss about the concept of innovation and
creativity and in which it is important for individual and also for an organization and also the
innovation and creativity that has been brought by the nura company in its headphone.
Creativity and innovation leads to the success of an organization it is important for the
entrepreneurship and career aspirations and it can be explored more in a broad ways. If there
is the pattern of creativity and innovation in an organization it is leading to success.
Discussion
Concept of creativity and innovation
Creativity is defined as the propensity to generate or identify ideas, options or chance
that is useful in solving the issues as well interacting with others. In order to be creative we
need to see things in a different outlook or ways. We need to generate new ideas and
possibilities that is needed for an organization or for an individual. Creativity involves to
view things in a unique way and it does not exist by a change but through the elementary
classification of thinking like plasticity, sufferance of equivocation or irregular and also the
enjoyment of things. Innovation is defined as the process of turning chance into a new design
and putting these into widely used practices. The activities of management is involved in the
process of idea generation, technology growth, manufacturing and marketing of a new
products and services. Innovation is considered as a weapon for entrepreneurs through which

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they utilize change as an opportunity. Innovative organizations are having flexible strategy
structure and culture (Anderson, Potočnik, & Zhou,2014).
Difference between creativity and innovation
There are some differences between the innovation and creativity they are as follows:
 Creativity is an act of formulating something original or uncommon whereas
innovation is the execution of something new.
 Creativity is imaginative and innovation is fruitful introducing something new.
 Creativity is related to thinking something new and innovation is related to
introducing something new.
 Creativity is not quantifiable whereas innovation is quantifiable that is it means it is
calculative.
 For creativity there is no utilization of money but for innovation there is utilization of
money (Sarooghi, Libaers, & Burkemper, 2015).
Creativity and innovation important for organization
Innovation and creativity is important for an organization because it helps in success
of an organization, creativity helps in producing new and unique ideas, and it involves
reconstructing and breaking down the ideas. If the creativity is applied in the business it
keeps the business alive for a long duration of time (Lee, & Rodríguez-Pose, 2014). The
innovation and creativity concept used in nura headphones, which has led in increasing the
growth of business largely and has given a competitive edge in the market.
For example, the innovation and creativity used in the nura headphones is quite good
and it has helped the company in increasing its growth. Because of the unique features
present in the nura headphones has helped in attracting the customers due to which the sales
of the headphones has increased largely. The innovation and creativity used in the nura

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headphones has helped the artist as well whom all are making the music and this is
accelerating the business success and breaking the records.
Beginning and ending of innovation and creativity
Creativity begins when the business is started because we can generate new things
and can apply in our business it is totally based on the imagination that is on this and this
business will be started. It can applied in an organization as well as upon the individual, there
is the need of fostering creativity in an organization And the action of creativity begins by
indulging various innovative ideas in a business or in an organization. Once the idea of
business is generated then further it continues with the innovative ideas for the success of a
company. Therefore the platform of creativity comes first and for the successful
implementation of the plan different innovative ideas comes (van den Ende, Frederiksen &
Prencipe, 2015).
Innovation strategy of nura headphones
The nura headphone is the product of the nura company the innovation of the nura
headphones is really good it is wireless technology. It is a new head phone that integrates the
new sound wave technology that can measure our hearing. The nura organization produce a
personalized headphones which are really innovative because its unique ear bud and over ear
cup design its double speaker bass produces the clear tones of the sound which is bringing
closer to the action and produces the best sound clarity and because of the ear buds it
provides two way isolation means that the no sounds can come in and come out it is a
perfectly silent headphones and can enjoy the powerful sound without damaging to our
hearing. Nura headphone innovative design delivers the best audio quality by separating high
and low frequencies its innovative design also helps in learning and adapting that is it
automatically. It hears and adapt the hearing in 30 seconds and also contrive the sound so
that we can hear the every n3ote perfectly tunics and tones of the music can be easily

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understood, there is no mix-up of high and low tones it gives the clarity of the sound.
Because of its innovative quality a large number of customers are attracted towards the nura
headphones and also the sale of the headphones are increasing data by day and getting a good
catchup in the market (Slater, Campbell, & Petrovic, 2017).
Therefore, because of all these features which has been discussed above tells that the
nura headphones are innovative and because of all these features it is becoming successful in
the market and the sale is increasing day by day. Nowadays consumers are more preferable to
the products whose technology pattern is good and are really innovative in its design
perspective and provides various features.
Innovation and creativity one without the other
We cannot have creativity and innovation one without the other both of them are
important in an organization whether it is for the product or for the service. This is because
creativity is getting new and useful idea and innovation is to follow those ideas it means that
those ideas need to be executed in forms of products or services, without creativity
innovation cannot exist, both are interrelated with each other. When an innovation is done to
product by adding different features to them then there is the need of doing creativity to a
product by improving its design or structure because customers are attracted towards the
product which are innovative as well as creative (Ali Taha, Sirkova, & Ferencova, 2016) Just
like in nura headphones the products is quite innovative because the product is providing the
personalized sound quality many other various features. Apart from the innovation the
product is creative too because the design or structure of the product is also good and is liked
by the customers, and they feel comfortable while using the product it is easier for them to
carry, it is wireless.

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If we have one without the other then the customers will not get attracted towards the
products because in today’s market there is the demand of the product which are innovative
as well as creative. These are the keys of the successful organization, if we are skipping any
of this then it is difficult to gain long term success in an organization. Rather changing the
ideas in the company we can bring creativity and innovation in the product or a service. The
growth of an organization is also dependable upon the creativity and innovation both relies
upon one another, so when no creative ideas are applied to the product the organization tends
to distance from the competition. Thus, if we have one without another then the problems
will come upon the growth of an organization.
Importance of creativity in business
Creativity in the business is the first important step, it is important to have creativity
in our business because the creative business idea set organization far apart from one another.
Creativity is an act of turning new ideas and imagination into reality. If there is no creativity
and innovation in the business then the organizations would follow the same idea of
promotion, advertising and techniques for the products and services which will not let
customer attract towards them because they are using the same pattern for their business their
ideas are not explored. Creativity in the business make a difference through branding,
advertising and creativity in the workplace (Castillo-Vergara, Alvarez-Marin, & Placencio-
Hidalgo, 2018)
For an instance there is creativity in the nura headphones because the design of the
headphones are quite impressive because they have added the different features like the
headphones are over and in ear design. The circular cups slots over the years in a familiar
fashion and each one is angled carefully. They also build the quality and battery life of the
headphones. The inner cups that has been used are made up of smooth silicon which is felt

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good to hold in the hands. They are using a discrete logo in their headphones which also
attract the customers to a great extent.
Creative people are born its by nature
Creative people are born that is it is the blend being human beings and intentional that
is the blend of genetics, environmental influence and application. It is an inborn skills that
can developed through learning and practicing the art of creativity can be explored when it is
practiced properly and applied in some aspects. Creative peoples are smart, playful as well as
extroverted and introverted (Taylor, & Littleton, 2016).
Examples of creative genius
Some of the examples of creative geniuses are Socrates, Plato, Aristotle, Shakespeare,
Galileo, Dante, Mozart and Blake (Simonton, 2017). The factors that makes them creative
their idea of thinking and applying in a way they can attract the customers towards the
particular area. Also because of the intellectual engagement which implies the searching for
truth, enjoyment in problem solving and engaging of new ideas. Affective engagement
implies the exploring the depth of the human emotion, associated with a preference for using
gut feelings, empathy and compassion for making the decisions. Aesthetic engagement
implies exploring fantasies and art a tendency to experience the emotional absorption in
beauty. Thus indulging these all factors helps in making the genius creative.
For an instance the genius Moncler announces the new addition to their designer line
up. He continues his expansion of artistic boundaries with the announcement of several new
designers joining the collaborative projects (Derval, 2018). Since the beginning of the
Moncler strategy has be addressed to a constant research and the desire to express the
contemporary forms of expression. Nura headphone response to its unique hearing needs for
the Moncler creative minds has been chosen for exploring the ideas and apply his creativity

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in the product. Moncler first announced their plan to grab the traditional three shows a year
model of runways by the shoulders and shake it back in 2018. Managing to research what
surrounds and try to imagine it in a different way and at different time or apply it to a new
forms of expression is a fundamental exercise.
Rewarding creativity and innovation
Coming to the point of rewarding innovation and creativity it should be kept in mind
that when we are rewarding the large scale innovation such as the development of a new
processes at the same time it needs to be taken into consideration of rewarding the small scale
innovation which helps in improving the working environment that leads to a better employee
experience. When we reward the innovation and creativity of the employees they feel
motivated, incentives and giving compensation to the employees is not only the way of
rewarding. The ways through which innovation can be rewarded are as follows like making
freedom an office essential: Creating the working environment built around the freedom is at
the core of being an affiliative leader. Encouraging free thinking in the workplace helps in
motivating the employees and due to this they will generate more ideas towards the
organization. Rewards can be given through the frima points like when employees come with
a new innovative ideas they earn points which can be traded for the tangible gifts. Frima’s
gifts include home repair services, emphasizes the work family balance which helps in
fostering the productivity (Yoon, Sung, & Choi, 2015).
The experience in this area is good because when there is the matter of innovation and
creativity it needs to be rewarded in a better prospects and it is the way through which
organization can come to a new phase.

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Creative through the thinking tools
The ability to come up with new connections and fresh solutions is the toughest
thinking skill to master but it is the most powerful way to come with creative thinking. Great
creative thinkers are able to generate ideas at will and to a great extent. They help in building
relationships between the ideas and people that no one else can, there is no limit of creativity.
The more we will think the more ideas will come to our mind thinking creatively is pretty
much beneficial for every business discipline. Brainstorming is one of the thinking tools and
it can more effective in organizing the tons of ideas creatively in one place and refining those
ideas overtime. It helps in letting our mind to free flow even the bad ideas from various
different angles and allow a brain to process an issues from new direction. Utilizing the tool
of brainstorming helps in revising the feedback and also gives feedback (Eragamreddy,
(2013).
When we think on a particular part or topic our mind gets actively engaged and solves
the problem even while thinking to our leaders it helps in forming the expression and note
taking that brings surprisingly results. The mind tools helps in working on our own creativity
and helps in recognizing how creative we are and create a plan and think in a different way.
Mind tools helps in driving the work so that we cannot think in a same route but through the
different route and using our mind to discover the new way. Thus thinking tools helps in
creating the creative ideas and people can think in various ways in a different platforms,
people can be more creative through the use of thinking tools (Walton, & Webb, 2016)
Conclusion
Lastly, the report concludes about the concepts of innovation and creativity and in
which way it is important for an organization to maintain success in the today’s market world
as these are the keys to the success of an organization. Both are interrelated with each other

10INNOVATION AND CREATIVITY
we cannot skip any of them for a particular product or service. The report has also discussed
about the innovation and creativity of the nura headphones which is being produced by the
nura company, what are the creative and innovative ideas they had applied to their product
which has attracted the customers in a huge quantity. People are more creative with the help
of the thinking tools because as they can explore more ideas and do not stick to a particular
idea, the more they think the more ideas are generated.
References
Ali Taha, V., Sirkova, M., & Ferencova, M. (2016). The impact of organizational culture on
creativity and innovation. Polish journal of management studies, 14.
Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding
framework. Journal of management, 40(5), 1297-1333.
Castillo-Vergara, M., Alvarez-Marin, A., & Placencio-Hidalgo, D. (2018). A bibliometric
analysis of creativity in the field of business economics. Journal of Business
Research, 85, 1-9.

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Derval, D. (2018). Identifying Profitable Markets. In Designing Luxury Brands (pp. 27-50).
Springer, Cham.
Eragamreddy, N. (2013). Teaching creative thinking skills. International Journal of English
Language & Translation Studies, 1(2), 124-145.
Lee, N., & Rodríguez-Pose, A. (2014). Creativity, cities, and innovation. Environment and
Planning A, 46(5), 1139-1159.
Parker, T. (2013). The view from below–a management system case study from a meaning-
based view of organization. Journal of cleaner production, 53, 81-90.
Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship between
creativity and innovation: A meta-analysis of organizational, cultural, and
environmental factors. Journal of business venturing, 30(5), 714-731.
Simonton, D. K. (2017). The science of genius. Scientific American, 26, 20-27.
Slater, K. D., Campbell, L. J., & Petrovic, D. (2017). U.S. Patent Application No. 15/398,282.
Taylor, S., & Littleton, K. (2016). Contemporary identities of creativity and creative work.
Routledge.
van den Ende, J. J., Frederiksen, L. L., & Prencipe, A. A. (2015). The front end of
innovation: Organizing search for ideas. Journal of Product Innovation
Management, 32(4), 482-487.
Walton, G., & Webb, P. (2016). Leading the innovative and creative library workforce:
approaches and challenges. In Innovation in Libraries and Information Services (pp.
257-275). Emerald Group Publishing Limited.

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Yoon, H. J., Sung, S. Y., & Choi, J. N. (2015). Mechanisms underlying creative performance:
employee perceptions of intrinsic and extrinsic rewards for creativity. Social
Behavior and Personality: an international journal, 43(7), 1161-1179.
Appendices

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Nura
headph
ones
Personalized
sound quality
Comfortable to
use
Automatically hear
and adapts sound
Adjust high
and low
frequencies
Leads to
growth
Design
is good