Innovation and Creativity in Organisations

Running head: INNOVATION AND CREATIVITY IN ORGANISATIONS
INNOVATION AND CREATIVITY IN ORGANISATIONS
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1INNOVATION AND CREATIVITY IN ORGANISATIONS
EXECUTIVE SUMMARY
The following report aims to put forth a critical discussion on the matters that are related to the
innovations that are undertaken by Apple Inc. and the strategical implementations that have been
put forth by the American technological company. The report further focusses on the factors that
are related to the innovational approaches that have been implemented by the company. the
report further focusses on the matters that are related to the factors that pertain to the roles that
are played by the concerned staff members of the organization in order to support the various
innovative implementations that have been put forth by the organization. The report closes with a
discussion on the ways in which the leadership of Steve Jobs has affected the innovations that
have been adopted by Apple Inc.

2INNOVATION AND CREATIVITY IN ORGANISATIONS
Table of Contents
Introduction..........................................................................................................................3
Innovation and Strategy...................................................................................................3
Innovation approaches.....................................................................................................4
Employee roles................................................................................................................4
Influence of Steve Jobs....................................................................................................5
Conclusion...........................................................................................................................5
References(Harvard-6)........................................................................................................7