Understanding JTBD (Jobs to be done) for Innovation Design
13 Pages1543 Words428 Views
Added on 2019-09-22
About This Document
This report discusses the JTBD (Jobs to be done) theory for Innovation Design and how it helps in generating and marketing products that people demand. It explores the steps involved in JTBD and its limitations. The report also includes a scenario and the steps to prioritize JTBD opportunities. The article concludes with the importance of analyzing the journey of customers.
Understanding JTBD (Jobs to be done) for Innovation Design
Added on 2019-09-22
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