Innovation and Idea Generation in Patisserie Valerie

This report discusses the nature of innovation and idea generation in Patisserie Valerie, a chain of cafes in Birmingham, UK. It explores the common factors that lead to innovative success and how innovation and idea generation are interrelated. The report also highlights the importance of an innovative culture and changing customer trends in generating new ideas.

Innovation and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
The nature of innovation and idea generation.............................................................................1
Common factors that lead to innovative success........................................................................2
CONCLUSION................................................................................................................................2
References:.......................................................................................................................................3

INTRODUCTION
Every big or small enterprise is generated with some innovation and idea generation by
some entrepreneur. Innovation is term that refers to the generation of something new in order to
grow and explore the business world (Borgianni and et. al., 2020). There is co- related term with
innovation that is idea generation which refers to the process of creative thinking rather practical
or mere a thought. The present report on innovation and enterprise is based on Patisserie Valerie
a chain of café's based in Birmingham England, UK. The report will discuss the nature of
innovation and idea generation and common factors that lead to innovative success or failure
within organisation.
Main Body
The nature of innovation and idea generation
Innovation: Innovation is the process by which the business owners and their employees
conceptualize new product or process in the market or the company (Shao and et. al., 2020).
Innovation by its nature is risk oriented but bring the creativity, growth and success to the
organisation. Patisserie Valerie is the chain of café's that is famous for different types of cakes as
per the occasions in different flavours. The Cafe also severs the afternoon tea, coffee and wraps
and sandwiches at its dining. The cafe highly believes in innovation and consider it as the
fundamental part of the company growth and success. The innovation has nature of brining new
products, enhancing quality of product of the organisation. Innovation can be tangible or
intangible depending on its type. In Patisserie Valerie the innovation has both he nature. As the
chef of the cafe bring innovation to both process and product.
Idea generation: the term refers to the process of originating new creative ideas that has the
potential of solving the problems of the organisation or world outside or can improve the recent
product conditions or of the company itself. Idea generation is the creative methodology and
requires a critical thinking in order to implement the idea into real world scenario. There is no
compulsion that idea is required to be practically reliable it can also be a mere though of process.
In Patisserie Valerie the idea generation is considered as the activity where the team members
think out of the box and also the nature of the idea generation enables the people of the cafe to
expand their range of ideas from their current thinking range (Jacobs, 2020). Idea generation is
important part of the business and is also the part of innovation the new creating generated idea
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may be transformed into the innovation for the company. In Patisserie Valerie before expansion
or product development idea generation is the basic and crucial stage.
Common factors that lead to innovative success
Innovation and idea generation both are considered as the interrelated terms and also are
the common factors for the innovative success of the organisation working in the competitive
business environment. There are many common factors in the Patisserie Valerie that has lead to
the innovative success are discussed below:
 The innovative culture of the Patisserie Valerie is the most common factor that
encourages the chef and other people to generate new ideas for the product and process of
the cafe that bring innovative success to the firm (Jeje, Naidoo and Verma, 2021). For
example the idea and innovation of vegan baked cakes and cookies was the product and
process innovation that lead the company to innovative success because through this
company targeted new customers that are vegan eating habits.
 Change in customer trend is also the common factor that lead to the idea generation in the
Patisserie Valerie as the cafe has to expand and upgrade itself with the customer
preference in order to stay competitive and also bring innovation. The changing customer
trend for occasion based cakes lead to the innovative success of different variety of cakes
on the basis of occasion which the famous product of the Patisserie Valerie.
 Competition with the industry giant leaders is also the common factor that generates the
innovation and new idea generation in Patisserie Valerie. In order to stay ahead the
company has start the home delivery using technology and also the hot drinks and after
noon tea, and attractive pastry box are the common factors of the Patisserie Valerie that
has lead to the innovative success (Helmold, 2021).
CONCLUSION
From the above report it is concluded that for both start-ups and developed businesses the
innovation and idea generation are the most important factors for the future of an enterprise. Also
the idea of Patisserie Valerie to bake began cakes and cookies in new flavours to meet the
customer requirements has lead to the innovative success in the organisation. This has helped the
company to generate the higher revenue and also to create brand recognition.
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References:
Books and Journals
Borgianni, Y and et. al., 2020. Forms of stimuli and their effects on idea generation in terms of
creativity metrics and non-obviousness. International Journal of Design Creativity and
Innovation. 8(3). pp.147-164.
Shao, S. and et. al., 2020. Environmental regulation and enterprise innovation: A
review. Business Strategy and the Environment. 29(3). pp.1465-1478.
Jacobs, G., 2020. Idea Generation and Innovation in the Public Sector: Idea Machines and Civic
Participation Platforms.
Jeje, K., Naidoo, V. and Verma, R., 2021. Enhanced Innovation Process as a Key Driver of
Bakery Performance. In Sustainable and Responsible Entrepreneurship and Key Drivers
of Performance (pp. 215-238). IGI Global.
Helmold, M., 2021. Innovation Management as a Driver for Changing Work Styles. In New
Work, Transformational and Virtual Leadership (pp. 97-103). Springer, Cham.
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