Innovation and Creativity in Organizations

This assignment requires a review and analysis of various academic journal articles. The focus is on understanding innovation and creativity within organizations, exploring sustainable business models, examining the influence of technological advancements like automation, and considering the broader economic implications of these trends.

INNOVATION AND
COMMERCIALIZATION

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Innovation and its importance in comparison with invention............................................................3
P2. The way vision, culture, teamwork and leadership of enterprise shape innovation..........................5
TASK 2..........................................................................................................................................................6
P3 4Ps of innovation and use of innovation funnel..................................................................................6
P4 Development of Frugal innovation.....................................................................................................7
TASK 3..........................................................................................................................................................8
P5 Significance of commercial funnel and application of new products development for innovation....8
P6 Innovation business case for an enterprise........................................................................................9
TASK 4........................................................................................................................................................10
P7 Tools used to develop, retain and protect knowledge and intellectual property.............................10
CONCLUSION ............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
Innovation refers to fresh idea which adds value in the existing or latest products of an
organization. But introducing creativity in production is not an easy task for employers. Along
with this, managers are need to identify trends of marketplace and needs of customers. Further,
they should concern on reliability of commodities also which are manufactured after innovation.
Innovation and invention involves deliberate efforts of a person which is a result of imagination
and information gathered by them (Metcalfe and Miles, 2012). This would help in delivering the
commodities or services to consumers according to their demands. In order to know the concept
of innovation and commercialization an assignment has been presented on a small business
company of UK i.e. Talent Plus. It is a consultancy company which helps other firms in
recruitment and selection procedures by hiring most qualified candidates in their workforce as
per choice. In order to gain sustainability at marketplace, this firm needs to make creativity on
regular basis in its services. This report throws lights on importance and difference of innovation
and invention as well as discuss about vision, leadership, culture and teamwork of organization.
In addition to this, 4 PS of innovation, frugal innovation, various tools or technologies and more
are also explained in file.
TASK 1
P1 Innovation and its importance in comparison with invention
The term innovation refers to a process which is used to make products of a company more
creative. Process of modifications in existing goods or introduce some changes in production is
generate innovations. Such alterations help companies to gain more number of customers by
satisfying their needs and demands in a profitable way. It aids an enterprise to gain a better
position at market place and move forward from competitors (Manso, 2011). Therefore, in order
to retain customers, Talent Plus has formulated various strategies and business plans to create
technological effects in its services. It helps in recruiting employees in other firms in less time as
well as in high order. These plans have added various features in commodities which help this
company in following manner:
Raise efficiency level of company: Innovative products enable a company to provide more
efficient services and raise prices in own manner. If an enterprise has unique goods and services
then people at marketplace can avail the same on any cost. Thus, it raises productivity and
profitability of a firm in wide manner.
Sustain effective communication process: Implementation of new techniques and latest
technologies in business environment helps in bringing sustainability at marketplace. Along with
this, innovative concept aids organizations in making proper communication and relationship
with staffs members and other people. Through proper conversation employers can give proper

guidelines to employees which help in proper working as well as reduce the chances of conflicts.
This process also supports managers to eliminate employee resistivity in a proper way (Lundvall
and et. al., 2011).
Give profit to business organization: The main importance of bringing innovations and latest
technology in production and operations is it reduces time and cost of making products. In
addition to this, it also helps in utilising the resources in an appropriate way. Adding value in
existing products assists organisation to attract mind of customers towards its commodities.
Therefore, Talent Plus used to bring changes in features of its services on timely basis. This
would help in gaining competitive advantage in a profitable way. This process helps in
enhancing growth of business as well as expanding organisation in other locations.
Difference between Innovation and Invention:-
Basis Innovation Invention
Meaning Innovation is a process of
turning a unique idea into a
business which helps in
making a product more
reliable and useful. It is done
by brining latest technologies,
concept of new thoughts or
opinion to create changes in
existing goods of making new
products of innovative features
(Kleinknecht, 2016).
Invention brings improvement
in business which generates
when functions of a
commodity do not perform in
required manner. It happens
only one time so should be
patented by a person who
invents it. Innovation is a
result of invention.
Concept Innovations bring changes in
commodities of a company by
adding value which enhances
its sales performance and
brings efficiencies as well. It
holds practical implications of
new idea.
Invention creates a product of
unique feature which never
done before. Thus, it is an
original idea of innovators.
Required skills For making alterations in For creating invention, a person
should have possessed high

products, an employer needs
some effective skills like set of
marketing and technical
knowledge. Along with this,
an organisation needs to build
strategies and policies to
implement a plan for changes
in existing products.
knowledge in a particular thing as
well as required scientific skills.
P2. The way vision, culture, teamwork and leadership of enterprise shape innovation
In order to bring innovation in organizational system and production, a company’s
employers needs to understand its concepts (West and Bogers, 2014). It involves many barriers
like internal and external factors of business environment which impact on operations in high
manner. Therefore, to shape innovation, managers of Talent Plus need to change vision,
leadership, culture and teamwork. It helps in implementation of new techniques in production
properly.
Vision and innovation: Talent Plus wants to become the best consultancy firm of UK.
Therefore, to gain this vision it needs to bring innovation in services as well as adopt latest
techniques in operations to hire and recruit candidates in other companies (Jiménez-Jiménez and
Sanz-Valle, 2011). This would help in achieving the future target as well as enhancing level of
production.
Leadership and innovation: For initiating changes in working pattern, a firm’s managers and
leaders need to adopt effective leadership skills. They should provide proper direction and
guidance to employees as well as trained them so that they can work in required manner.
Organizational culture and innovation: Culture plays an important in raising productivity
and profitability of a company. Therefore, an enterprise needs to introduce employees of
different background and high skilled in organization culture. Along with this, managers need to
make balance between diverse cultures in a proper way by engaging them in group task.

Teamwork and innovation: Having perfect team of employees and employers in a firm make
helps in achieving future goals of business in a limited period of time. In context with
innovation, teamwork helps in implementing innovation in working system. Efficient work of
team generates better outcomes and raise profitability of an organization.
TASK 2
P3 4Ps of innovation and use of innovation funnel
Since innovation is necessary in making a product more useful, therefore in order to
analyses its process of execution, John Bessant and Joe Tidd has developed a model named by
4Ps of innovation (Gunday and et. al., 2011). This model help an association on which state they
currently as well as suggest the way through which they can innovate for make improvement in
Product, Process, Paradigm and Position. These steps can be explained as:-
Paradigm innovation: It is the first step which suggests how a company can frame
strategies and what they actually need to do. As all changes are not possible to be positive, they
could be radical therefore, a firm needs to make hypothesis to see various outcomes which may
get after turning idea into innovation and make alterations accordingly. This process support
organization in reducing cost as well as maximizing number of customers towards their new
commodities.
Product innovation: In this section, managers of a company have to understand of
formations of changes like what they are needed to alter and how services can or commodities
are improved. It suggests the way through which an enterprise can make improvement in a better
manner. Along with this, this process also aids to firms to utilize resources either tangible or
intangible in appropriate manner (Gennaioli, Shleifer and Vishny, 2012).
Process innovation: As creating modifications in products or services is not an easy
work, therefore, this phase helps in suggesting a firm how to create alterations in a proper way.
Managers are required to go through all process which includes where to supply, number of high
skilled employees required, provide training and development sessions and more. This would
help management to redesign structure by analyzing new trends of technologies through which
they can make process much better and in short interval of time.
Positioning innovation: This section helps in analyzing the area from where innovative
products could be launched so that a company can get positive outcomes as well as high return
on investment. Through this process management of an industry can evaluate type of customers

present in a specific area and how to communicate with them in order to get their retention
towards new services.
All these steps of 4Ps model help organization to see how customers will respond
towards its innovations. It also suggests the way through which management can redesign the
formation so that better outcomes could be generated. In context with Talent Plus, this model
aids its management to make improvement in services that they are provided to other firms.
Use of innovation funnel in shaping Innovation
Innovation funnel is a method used to evaluate the process of 4Ps of innovation which
helps in shaping it in a proper way. It includes certain stages which assists industries to
manufacture new products in such a manner that meets the needs of marketplace in economical
forms (Gawer, 2011). Therefore, in initial stage of this funnel of innovation suggest that
company should grab information through various sources in order to know what people are
actually needs. They can collect the information by taking a survey on people of a particular
region, competitors present at marketplace, strategies to acquire more customers and more.
Through this process, managers can frame the process of innovation in a required manner. After
identification of requirement needs to make product better, managers are required to formulate
plan accordingly and implement the same for making improvisation.
P4 Development of Frugal innovation
Frugal innovation is a process of decreasing complexity and unwanted expenses which
includes rodents from products or services. This method helps reducing cost of making and
deficiencies of commodities or services that make them more capable as per choice of customers.
It would support organization to get higher satisfaction and retention of consumers in profitable
way. Thus, reducing unnecessary cost helps in increasing profitability and productivity. As per
usage of this model, it reflects that almost all small companies have faced issues in dealing with
lack of availability of resources. In order to overcome from this situation, this tool helps in
utilizing the resources in an optimize manner. This would helps in reducing expenses as well as
getting high returns on investment. In context with Talent Plus, this process helps in reducing
cost on expenses of recruiting candidates. In order to launch frugal innovation, it is required for
employers to formulate strategies for influencing workers to go work accordingly. Managers
should use motivational skills to encourage associated people in order to gain their commitment

and hard work of them (De la Mothe, and Paquet, 2012). Some steps which are required to be
followed by managers and leaders of Talent Plus Company are:-
1. Determining needs and direction for execution frugal innovation.
2. Measure cost which will be used in implementing this idea in production.
3. Review the literature part properly so that proper actions can be taken.
4. After all these steps, provide effective services with high quality of products.
Frugal innovation is also used in eliminating complexities from current operational
activities of business. For this process, a company requires to select perfect team of marketers.
Along with this, managers are required to evaluate performance of each person as well as guide
them to work in appropriate manner. This would lead them in generating higher profit.
TASK 3
P5 Significance of commercial funnel and application of new products development for
innovation
Commercial funnel is used to carry business of a company from domestic market to
international level. For this process, they need to grab opportunities present at marketplace.
Moving domestic products into foreign market help in attracting number of customers towards
organization. Along with this, globalizing business helps in making creation of existing products
or services, there are some tools and technologies available according to present and future
demands of consumers. For this assistance, managers are needed to provide proper guidelines
and directions to employees which help them in understanding what they need to do in making
products more creative and qualitative (Cross, 2011). They are also need to apply
commercialization which helps in selling of adequate number of goods and services as well.
Before product development a company needs to concern on some phases that are :-
1. Idea Generation: It is the first phase of product development in which company needs to
develop idea for turning into business.
2. Idea Screening: It includes measuring the feasibility of idea generated in product
development.

3. Testing Concept: In this section, managers are required to identify demands of people in
a particular product in order to judge whether idea is saleable or not .
4. Analyses needs of Product development: In this step, employers needs to assess the future
development and success of product plan.
5. Commercialization: It is the last phase, in which association finally launch new products
or services at marketplace in order to gain real profit for business expansion.
P6 Innovation business case for an enterprise
Innovation assists the companies to meet desires of customers in an appropriate way by
improving their performance level so that they can gain high return on investment. Making
modifications in commodities or services help them to remain in competition for longer period of
time (Brynjolfsson and McAfee, 2012). This would aid them in facilitating services the services
to consumers in more profitable way. In context with Talent Plus Company, it operates the
business at small level but due to innovative services this firm has got highest position among
other consultancy firm. Making improvement in services by determining needs of marketplace
helps this firm in creating a strong base. Through this process, it gets success in meeting the
needs of customers in a better way which results in increasing the sales and productivity in a
profitable way. A business case study for improvement in services of Talent Plus is mentioned
below:
Executive summary: Talent plus runs there business at local level and provide them
better facilities and services according to the requirements. It is a consultancy firm and the
gaining benefits by giving appropriate services.
Objectives: The main objective of the organization is to provide best possible solutions
for resolving their problems in an effective manner.
Solution: For remaining in the superior position it is necessary that Talent Plus works
according to the current market situations. other than this, they must optimist latest tools and
technologies though which they can evaluate better results ans solutions.
Why products are innovative: The services that Talent Plus is providing is unique in
nature because they are taking help form experts for resolving it in an appropriate manner.
Customer’s research: Before launching their services Talent Plus has look out for
targeted customers so that they can attain maximum benefits form their business.

TASK 4
P7 Tools used to develop, retain and protect knowledge and intellectual property
Talent Plus is a consultancy firm of United Kingdom which deals in recruiting candidates
in other firms. In order to gain profitability and raise productivity, it has made various changes in
services (Boons and Lüdeke-Freund, 2013). For example: With development of technologies,
this association has changed its techniques and redefined organizational culture. Hiring
employees in other industries as per requirements of various jobs includes various risks as
sometimes fraud candidates have recruited. Hence, for reducing such issues, it has taken some
type of tools to track background of persons whom they are hiring for recruitment in a unique
way. Therefore, to protect unique ideas this company needs to understand procedure of
intellectual property. It includes various laws and regulations which help in protecting own rights
in a legal manner.
Trademark: This form of intellectual property gives rights to associations to protect their
ideas from being copyright by other firms. Through trademark customers can view difference of
same type of commodities of various companies i.e. it helps organizations in product
differentiation (Anderson, Potočnik and Zhou, 2014). For this process, a company needs to make
specific signs or symbols of commodities which help in identifying brand image.
Copyright: It is a legal right created by constitutions which protects only the original
idea. Duration of these rights spans from 50 to 100 years i.e. valid for lifetime. It provides power
to authorities to protect innovations of own products. But it protects only unique idea of a person
not the process of innovation.
Patent: It is an alliance of exclusive rights which are formulated by the statutory bodies
of a country. These rights are sustained for short period of time which provides rights to persons
who made innovations to protect from commercial making. It is a form of intellectual property
but duration of such rights cannot exceed more than 20 years.
CONCLUSION
From this report it has suggested that for gaining sustainability, a firm needs to make
improvisation in products or services. Innovation and commercialization of the product has
observed more useful for this process which helps in increasing sales and productivity of the
company in appropriate way. Along with this, an organization has used various tools or
techniques in order to develop its products in a short period of time. For development of
commodities, a firm has required to analyze demand and need of customers as well as make
changes accordingly. This would help them in acquiring number of consumers and gain
profitability.

REFERENCES
Books and Journals
Anderson, N., Potočnik, K. and Zhou, J., 2014. Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding framework. Journal of
Management. 40(5). pp.1297-1333.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for sustainable innovation: state-of-
the-art and steps towards a research agenda. Journal of Cleaner Production. 45. pp.9-19.
Brynjolfsson, E. and McAfee, A., 2012. Race against the machine: How the digital revolution is
accelerating innovation, driving productivity, and irreversibly transforming employment
and the economy. Brynjolfsson and McAfee.
Cross, J., 2011. Informal learning: Rediscovering the natural pathways that inspire innovation
and performance. John Wiley & Sons.
De la Mothe, J. and Paquet, G. eds., 2012. Local and regional systems of innovation (Vol. 14).
Springer Science & Business Media.
Gawer, A. ed., 2011. Platforms, markets and innovation. Edward Elgar Publishing.
Gennaioli, N., Shleifer, A. and Vishny, R., 2012. Neglected risks, financial innovation, and
financial fragility. Journal of Financial Economics. 104(3). pp.452-468.
Gunday, G. and et. al., 2011. Effects of innovation types on firm performance. International
Journal of production economics. 133(2). pp.662-676.
Jiménez-Jiménez, D. and Sanz-Valle, R., 2011. Innovation, organizational learning, and
performance. Journal of business research. 64(4). pp.408-417.
Kleinknecht, A., 2016. Innovation patterns in crisis and prosperity: Schumpeter’s long cycle
reconsidered. Springer.
Lundvall, B. Å. And et. al., 2011. Handbook of innovation systems and developing countries:
building domestic capabilities in a global setting. Edward Elgar Publishing.
Manso, G., 2011. Motivating innovation. The Journal of Finance. 66(5). pp.1823-1860.
Metcalfe, J. S. and Miles, I. Eds., 2012. Innovation systems in the service economy: measurement
and case study analysis (Vol. 18). Springer Science & Business Media.
West, J. and Bogers, M., 2014. Leveraging external sources of innovation: a review of research
on open innovation. Journal of Product Innovation Management. 31(4). pp.814-831.