Innovation In Information Technology Assignment

Running head: INNOVATION AND TECHNOLOGY
INNOVATION AND TECHNOLOGY- Instacart organization
Name of the Student
Name of the University
Author Note

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INNOVATION AND TECHNOLOGY
Table of Contents
Introduction......................................................................................................................................2
About company Instacart.................................................................................................................2
Analysis of Instacart........................................................................................................................3
Porters five forces for instacart....................................................................................................3
Instacart’s business model...............................................................................................................6
Role of information technology.......................................................................................................7
Viability of instacart model.............................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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INNOVATION AND TECHNOLOGY
Introduction
The report aims at describing the features and working principle associated with instacart.
It becomes very much essential to ensure that with the use of proper model it will become easy to
implement an online grocery shop. The report will focus on analyzing the value chain that is
associated with the instacart model so that it becomes easy to analyze the values that can be
managed within the company.
About company Instacart
Instacart is a new entrant to the world of online market. The Key features that are offered
with the application is that it offers customers with wide range of order and can select multiple
items from different vendors. Instacart is on demand grocery that offers the facilities at
doorsteps. With the use of technology and the business model it becomes easy to improve the
overall performance of the Instacart. This has enhanced the performance in the market. The
grocery delivery has become so famous that it has gained huge market value. The working of
instacart can be divided into four states that are listed and described below:
 Customer places their orders for groceries and pay online
 Personal shopper received the order and start collecting the items as discussed within the
order
 Shoppers then focuses on paying the bill through insta cards prepaid debit card
 The shopper then deliver the grocery towards the customer based on their address
mentioned

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INNOVATION AND TECHNOLOGY
Analysis of Instacart
Value chain is referred to the process all the activities that are used for the purpose of
adding property values towards the company. These include the analyzing the production, overall
marketing and the provision that is associated with after sales services. Value chain is referred to
the set of activities that are associated with the business performance. Porter has designed a value
chain for the purpose of analyzing the different activities that are associated with the
organization. With the Help of proper value chain activities it becomes easy to perform Costs
and associated profit analysis with an organization that is used for the purpose of creating value
for the customers. The working principle based on which the instacart carries the working
includes helping the customer for making the orders for groceries based on their requirements,
ensures that every shop has received the proper notification through the use of application and all
the items are being picked up manually. The application allows making payment online via debit
card. The payment needs to be managed so that it becomes easy for the customers to organize the
purchasing process. Through this processes it becomes easy to manage the product transactions
and accessibility.
Porters five forces for instacart
The porters five forces model is used for the purpose of evaluating the competitive
positioning and value that is associated with the instacart business. With the help of these
analyses it will become easy to evaluate the factors that have the potential to impact the
performance of the organization. The factors that hamper the business performance on the basis
of Porter’s five forces are discussed below:
Threats from new entrants: