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Case Study on Innovation - Apple Inc and Virgin Group

   

Added on  2020-07-23

16 Pages3759 Words53 Views
INNOVATION
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INTRODUCTIONInnovation refers to that process which is very necessary for present businessadministration premises. It means to applied new design, plan of action, thought that can notmade by anyone. This is the function where firm modify specific goods and services which willattracts more buyers. Innovation is an idea, techniques and action that will used during thisprocedures. The effective business give advantage in competitive market against toughcompetitors and help in gaining attention of customers and also increase market share. It isusually used for alter old designed products into new shape, size and colour (Ariga and et. al.,2013). This study is based on A1 Comms Ltd which is telecommunication company and it issituated in UK. In this report firm required to address various issues or problems in the sector.And also understand case study of Apple Inc. and virgin group in which they evaluate how todeal with some different type of issues. TASK 1P1 Explain innovation and its importance to comparison with inventionInnovation is an activity which assist in increasing organisation growth and developmentin effective manner. By using this firm will develop new differentiated products from itscompetitors. It will also assist in enhancing effectiveness process when they make quality andinnovative products that demand by customers in the market. This includes different activitiessuch as alteration, modification, imagine new design goods and items and innovative thoughts orideas (Berrone and et. al., 2013). Many employees get confusion in determining two terms thatare innovation and invention. Both are fully different from each other and that will also usedduring various situations and condition. There are certain points which evaluate differencebetween innovation and invention are as under:BasisInnovation InventionMeaning It refers to that activity inwhich organisation membergive new shape, size andcolour to the old products. Ifan individual change goodsand services in each manner itIt means to that process inwhich a person create newgoods and services. 1
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