Social Media Campaign for Mental Health
Added on 2020-05-11
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Running head: INNOVATION IN LEADERSHIPInnovation in LeadershipName of the student:Name of the university:Author note
1INNOVATION IN LEADERSHIP1.My role within the group during the process-Advocacy is the process by which an individual or group aims to influence the decisionswithin the social, political, economic framework. Advocacy can be done by setting up SMARTgoals, creating strategy, using social media, clear communication, involving the policymakers,getting funds, building coalitions and organizing communities. I was the student representative in the group who had to manage the group as well as be thespokesperson. The role I had to play was that of a leader who had to take into consideration allthe activities. Out of all the seven metaphors of Fuda, I had used the snowball approach. Thisapproach refers to the responsibility that drives the change effort forward. It starts with the leaderand the momentum is built when others join along in the journey. In the given scenario, I as theteam representative of the campaign, flicker fest, helped my class to gain momentum as it isdependent upon getting a significant mass of leaders on the journey. This approach does notallow those individuals who are not committed and a positive and constructive leadership isimplanted in the system and structural framework of the organization (1). The approach ofsnowball becomes impossible to stop at this crucial point. By following this approach, I had facilitated effective processes with my classmates whichwere beneficial in fostering their development. It even helped in binding together talent anddiversity and created a suitable environment where my team could contribute. For developing theflicker fest campaign, I had to look over all the factors including the regular operations and therole to be played by each member of my class. I had to coordinate with all the members of myclass. I had to manage the budget for the campaign which is considered as the most essentialfunction while being the leader of advocacy campaign (2). While managing the campaign
2INNOVATION IN LEADERSHIPbudget, my classmate also gained momentum due to the snowball approach where I hadshowcased my organizational skills, keeping myself level- headed portrayed good interpersonalskills so that there is no scope of miscommunication and I was not afraid with the issue of raisingmoney. As it was only a small advocacy campaign, and being the team leader I had to fulfill theresponsibility of other tasks too. Not only did I raise money but also made sure that the fund isresponsible for achieving the targets. I had tagged my team along with by using Fuda’s approachand it became effective because the videos that were shown in the campaign demanded votesfrom the students present there. The two best videos that got the maximum number of votes werethe Distracted Walking and Suicide in Young Adults. I had arranged for an interactive session atthe end of each video and the participation of the students to answer the questions with total zealand enthusiast proved that my role as a leader were effective in the success of the campaign (3). My role had a great influence on the development of the campaign and it was proved bythe energetic participation on the part of team members. This fact is proved because while thevideos were shown there was complete silence inside the hall and everybody had their attentiveglances towards the screen. This was also proved when I had seen most of the hands in the air asthey were geared up about the discussion that will follow the video watching session. Being the team leader of this flicker fest campaign, I had acquired different knowledgeand skills which were not present within me. My role as a leader helped me to increaseproductivity of my class which will be beneficial for me when I will be the leader in anorganization in the future. My leadership skills were honed in this campaign which will be anadded advantage in my future career to extract the best from my employees (4). With the right
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