Innovation Management in Google

Added on - Jan 2021

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InnovationManagement
ABSTRACTThis report is based on Googlewhich is an multinational company founded in 1998 and it ispopularly known for its search engine. Artificial Intelligence is used in this company for makingwork easier for the employees and also getting higher income and revenue. It pioneer in internetrelated products and services added online advertising technologies, search engine, cloudcomputing, web page and operating system development. With the help of Artificial Intelligence,Google becomes leading search engine website due to the administration, innovation and so more.Artificial Intelligence reduce the dependency on the manpower by induction of Artificial ability andbrings efficiency in such area where workforce become able to accomplish the tasks and on theother way the work tedious for them.
Table of ContentsABSTRACT.........................................................................................................................................2INTRODUCTION................................................................................................................................4Methodology of analytical approach and demonstrate the critical understanding of managinginnovation and technology transfer theme..................................................................................6Critical evaluation and implications of Artificial Intelligence....................................................7Conclusion and commercially viable solutions...........................................................................8Integrate theory with practice and critically evaluate the findings.............................................9CONCLUSION...................................................................................................................................11REFERENCES...................................................................................................................................12
INTRODUCTIONGoogle is an multinational company founded in 1998 by Sergey brin and Lerry Page andpopularly known for its search engine. During the few years of commencement in google'competitors included Alta vista,Yahoo,Excite and Lycos but within a few years google become aleading organisation that its brand name become the emblem to conduct a web search. It pioneer ininternet related products and services added online advertising technologies,search engine , cloudcomputing ,web page and operating system development. There mission is to organise the world'sinformation and make it universally accessible and useful (Bowers and Khorakian, 2014).Artificial intelligence is a technology that works on create the machines as intelligent ashumans on the other way building a computer, a computer controlled robot or a software thinkwisely(Chrisman and et. al., 2015).Google AI previously known as Google Research it's rebrand ofgoogle AI at Google I/O at 2018. AI provides value based on consumer responses, less cost andprofit generation.InConsumer Response, fast reaction by the organisation to the queries and activities of thecustomer. AI powered digital solutions are prepared to improve every aspect of business whichincludes customer experience , its response towards loyalty, brand, reputation and providesinformation to company to make necessary changes according to needs of customer.AI helps inreducing orcutting costas all the work is operated on machines. It reduces paper work forcompany as well as record data of many users which doesn't require respective organisation to hireparticular individuals for handling data work and reduces cost for company.Profit generation- AI provides competitive edge to e-commerce business and is becomingreadily to companies with any size of budget. AI enables shoppers to discover associated productswhether it is colour shape or even brand. This helps customer in finding right product andincreases productivity of organisation.Aim:“To identify the importance of innovation management in Artificial Intelligence. A case studyon Google company”.Objectives:To identify the usage of various fields in GoogleTo determine the analytical approaches and demonstrate the critical understanding ofmanaging innovationUser Of AI in different fields in google:Google image and machine tool use different machine learning which permits computers tosee, listen and speak as the same as humans do. The other one techniques include ''computervision''.Computer vision is the science which main aim is to provide same, if it is not better and it is
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