Innovation Management | Assignment

Running head: INNOVATION MANAGEMENT
INNOVATION MANAGEMENT
Name of the Student
Name of the University
Author Note

INNOVATION MANAGEMENT1
Answer to Question 1
The change in the work and employment has become highly important for all the
organizational scholars in the era of rapid advancements and increasing reliance on technology.
In the given case study Simsat is a education technology based company that focuses on
providing software solutions to the education market. It has been analysed in the case study that
although the business is expanding its area of services yet they are facing challenges with
technological upgrades and employee turnovers. The greatest challenge is that there are a number
of softwares that are available but these softwares are not user friendly. The competitors like
Coursera, BrainGroom and StudySoup are doing better. In this light the following changes can
be seen in the recent education technology that must be understood by all edutech companies.
The forces of change that persists are therefore technological, socio-cultural and economical
changes.
At the technological level, the world is leading towards a new stage where the
computational technology analyses almost everything thereby giving the people access to
anything from anywhere. It is the technology of ubiquitous computing. Things have changed into
automation now-a-days and the presence of web analytics helps in determining the preferences
of the customers at ease. The company needs to implement these upgradations in order to meet
the demand of its customers. At economic level Liberalisation, Privatisation and Globalisation
has allowed transfer of knowledge, information and various quality resources at cheaper prices
(Amabile et al. 1996). At a socio-cultural level, there is a growth in the youth market and they
believe in individuality. They are more interested in exposure, development and earning rather
than mere appreciation. All these factors demands for change within the organization so as to
meet the demands of the consumers effectively and to retain the employees for a long term. The

INNOVATION MANAGEMENT2
present changes therefore demands for innovative ideas and training and development of the
employees. The more the employees will be trained and developed, the better will be the
innovative solutions for the customers and it will also help in retaining talents as they will have a
feeling of development in the organization.
Answer to Question 2
The S-Curve refers to the path of technology or the innovation patterns that evolves over
time in an industry. The curve makes it possible to analyze the probable solutions. The four
major phases of the curve are ferment, takeoff, maturity and discontinuity. Ferment era states the
beginning of innovation, the takeoff stage indicates the ability of overcoming major technical
and technological changes and the maturity refers to that phase where the product has been
adopted by the society and has reached a limiting phase. As and when any product or service
approaches its maturity stage it must be ready for further developments and innovation and must
ensure the customers that it has new offerings with itself in order to capture the future profit
earning opportunities (Goodman and Dingli 2017). The S-curve helps in understanding the
relationship between performance and profit and how the market shifts from old to modern
technologies. There are four types of S-Curves – Level of invention, number of inventions,
performance and profit. While shifting from one S-curve to the other, there is a requirement of
innovation window and design thinking.
It is very important for Simsat to understand the importance of the S-Curve. Simple
emphasis on employee programs and diversification will not help. The company must first
analyze its position in the market with its current technology (Dawson and Andriopoulos 2017).
The case study analysis states that the company has already reached its maturity level with its