Managing Innovation in Business Cw2

The report explains about the efficiency of the organisational innovation and how it will depend upon several factors like that of employees as well as cultural implementation that are a part of bringing about innovative ideas to derive the business probability. The automotive industry that is being involved in this particular report will deal with several years that are oriented where change in behaviour as well as the altering of measures that are oriented into Innovation and prospects. The technological implementations are those that will bring in innovation into existence and the electronic prospects will contribute for the environmental factors that are eventually being dealt by the company.

Managing Innovation in
Business Cw2

Executive summary
The report explains about the efficiency of the organisational innovation and how it will depend
upon several factors like that of employees as well as cultural implementation that are a part of
bringing about innovative ideas to derive the business probability. The automotive industry that
is being involved in this particular report will deal with several years that are oriented where
change in behaviour as well as the altering of measures that are oriented into Innovation and
prospects. The technological implementations are those that will bring in innovation into
existence and the electronic prospects will contribute for the environmental factors that are
eventually being dealt by the company. As a part of analysis there are two factors that are in
regard to organisational upliftment that can be managed upon innovation criteria. Leadership
activities that are brought forth with respect to Aston martin created a value and also there is a
name for generating higher profit in to inbound logistics and several operations.
Table of Contents
INTRODUCTION...........................................................................................................................4
THE FUTURE OF THE INDUSTRY 2020 AND BEYOND.........................................................4
Drivers of innovation...................................................................................................................4
THE ORGANISATIONS INNOVATION REQUIREMENTS 2020 AND BEYOND..................6
Pentathlon framework..................................................................................................................6
BUILDING THE FUTURE INNOVATION CAPABILITIES FOR THE ORGANISATION......8
Engagement with stakeholders....................................................................................................8
Knowledge transfer......................................................................................................................8
Change management issues and strategies..................................................................................9
Strategic capability......................................................................................................................9
Organisational Culture, Climate, Leadership and culture.........................................................10

CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation management is regarded to be one of the criteria in an organisation that would deal
with the different processes that will also bring about the Change management in the company.
There are certain products as well as the processes that are to be described as a part of business
orientation and the organisational innovation in this regard will stand as an entity that will create
the growth prospect that is necessary for the organisation to move ahead (Haefner and et.al,
2021). The report explains about the efficiency of the organisational innovation and how it will
depend upon several factors like that of employees as well as cultural implementation that are a
part of bringing about innovative ideas to derive the business probability. The company that is
more than in this regard is Aston Martin. Aston Martin company is an Automotive company that
operates with respect to the design of luxury sports cars and global automatic brands. The
Different techniques that are involved in bringing about the prototype that are essential for the
innovation and the concepts are explain in this report.
THE FUTURE OF THE INDUSTRY 2020 AND BEYOND
The automotive industry that is being involved in this particular report will deal with several
years that are oriented where change in behaviour as well as the altering of measures that are
oriented into Innovation and prospects. There are several traditional business objectives that are
brought forth in order to deal with the vehicles as well as the techniques that are into making sure
that the organisations could deal with the mobility with maintaining sustainability. The future of
this particular industry is said to be very promising because there is a heavy competition as well
as technological implementation that are taking part in and around the world that would bring
about an entire advancement in the innovation perspectives (Frishammar and et.al, 2019). Aston
Martin company is in the age of development and the operations that are into bringing about all
the automatic ideas are on track and the several Business models that are included will also
derive the advantages that are oriented with the Trends that are underlying. The economy of the
entire organisation will eventually see a rise in the graph with respect to the coming future as
well as the beyond it because there is a usage of cars and the manufacturing of cars with respect
to taking into existence the future mobility.
Drivers of innovation
Market-pull: This can also be one of the important factor to stress upon because it is not until
then there are several models as well as designs that are incorporated that a progress can be

guaranteed. In this regard the automotive industry is in the process of learning and also
developing several ideas as well as the ideologies that are into bringing about the terms into
existence. There are means of evaluating approaches such that the business data that is oriented
with innovation will have to implied with the fact that the different sources of information are all
brought forth to make sure that future is promised.
Consumer demand: The appropriate methodologies that are put forth in order to understand the
formulations are all connected to the car’s sensors electrification and the business models that are
a demand from consumers in this regard will also deal with the existing operations and
profitability. The innovation is never ending phenomena and therefore every person in the world
is aware of the new implementations as well as the qualities and features that are brought forth.
This has brought about a capability in order to aim for success where customer centricity is also
one of the prominent factor in order to connect for.
Smart devices: The mobility of services will also increase as a part of future authenticity where
an integrated and convenient driven services will be gratified (Nambisan and et.al, 2017). While
connecting to the car as well as the you said that is oriented with the supply chain that will be
smart supply chains that can be established with respect to seeing a success graph in future. The
organisational workforce will turn into and engaging prospect and that will also deal with the
significant changes as well as challenges that are pertaining in the world.
Environmental changes: The changing customer demands are to be identified and will have to be
evaluated because it is not until when the customer perception is understood that the
organisations can move ahead in terms of innovation as well as bringing about the ideas into
existence. The employees in this regard are the major target because every future of the
organisation is entirely dependent upon how far the employees are being able to contribute to the
best of their ability in order to deal with the business demands. With an urge of development
employees as well as the skilled workforce that are there in the organisation would deal with the
challenges in a more appropriate way and that is when the industry would see a new level of
approach. While targeting the near future the organisation would eventually deal with the set of
strategies that will highlight the prominence of innovation with the planned approach. Since
planning is limitless and employees in this regard are made prominent therefore the talent
management is also Foster (Guertler and et.al, 2020). This will help the organisations as well as
the industry to stay effective with the wide range of innovative mechanism that are implemented.

Several workforce practices were also brought forth in order to deal with the challenges that are
pertaining as well as the techniques to retain employees by designing their career path.
Automotive industry is not just a probability to deal with the manufacture of cars but also a
vision that is oriented with future development. Since the standard are increasing on a day to day
basis therefore there is a lot of scope for this particular industry in order to get through all the
hardships and derive the best out of the lot.
THE ORGANISATIONS INNOVATION REQUIREMENTS 2020 AND
BEYOND
There is a greater amount of innovation that is brought forth with respect to the automotive
industry. There are various business ranges as well as practices that are oriented in bringing
about the designing development and manufacturing processes along with the addition of
promotion. In this regard Aston Martin company is known to be one of those luxury car
manufacturers where it will also deal with the prestigious heritage to bring about the inspiring
innovations into existence (Nechaev, 2017).
Pentathlon framework
Strategy: this will bring in measures of deriving strategic orientation. While dealing with the
innovation criteria with respect to the organisation it is always necessary to determine the path
with the company has travelled. There is a significant transformation with respect to innovation
criteria in the organisational history with respect to the couple of years. Aston martin stood as
one of the iconic practices in dealing with the fundamentals as well as the organisational norms
that are put forth with respect to identifying the radical strategies that are also important in the
current system.
Ideas: With an aim to bring about the best out of many car manufacturing units Aston Martin has
the brought about the variable designs that are unique and are also vintage type. There are a lot
of financial implications yet it was one of those companies which has changed its mission and
objectives to derive innovation as its business objective (Aslam and et.al, 2020).
Selection: As a part of bringing about innovation into existence the company always involves its
stakeholders and also brings about the ideas that can be inculcated with respect to the internal as
well as the external analysis. The different innovations of the pertaining with respect to Products
include those of Aston Martin Vulcan, Aston Martin V8, Aston Martin V12 Zagato, Aston
Martin one-77 and many other that would bring in the prominence of its innovation capabilities.

Implementation: There are several factors that are oriented with the business impact as well as
strategies which are oriented with innovation. In regard to the company Aston Martin there is an
analysis that is brought forth with respect to the external factors that are also the deriving
possibilities in determining the potential factors of growth.
People: The processes that are included will have to be initiated with reference to people and
how far they will accept the means that are incorporated. The customers as well as employees
views are considered.
In this regard the Pestel Framework is one of those entities that is usually inculcated to explain
the prominence of external factors. The political factors in which the organisation is operating in
United Kingdom is said to be one of those the probable entities that will of an standards barrier
yet the organisation has exposed its strategies on an ethical bases such that there is no restriction
that is oriented with the company. The economic dimension that are oriented with the
organisation will eventually deal with the market risks that are brought about by international
exchange and the global conditions that are changing with respect to economy. The social factors
that are being that by the organisation usually revolve around the consumer preferences and that
is also one of the sustainable and that is being maintained by the organisation (Al Suwaidi and
et.al, 2020). The technological implementations are those that will bring in innovation into
existence and the electronic prospects will contribute for the environmental factors that are
eventually being dealt by the company. The Other set of organisational strategies that would
highlight the prominence of innovation include the porter's five forces. The porter's five forces
model in this regard will also deal with the competitive perspective that is operating in the
organisational existence. The fact that the five forces in porter's five forces will eventually deal
with the relationship that the organisation is maintaining with respect to its suppliers as well as
the standard customers that are usually being focused. There are certain pricing strategies that are
being done by the company such that the positivity that is oriented with organisational and
enhancement in the market can be maintained on a profitable standard. The purchasing decision
of customers is one of the criteria which is being influenced by the innovation prospect. The
efficiency of the organisation is determined by the impact that are being dealt by the company on
an urge of being the best.

BUILDING THE FUTURE INNOVATION CAPABILITIES FOR THE
ORGANISATION
Engagement with stakeholders
The innovation capabilities are dependent upon half of the strategies are being implemented and
are also digitalized with involving stakeholders. There are several of factors that are contributing
for the organisation in terms of moving ahead with respect to the scientific research that will
bring in the normative capacity and can also strengthen the prospective of the organisation. The
capability of to which the organisation can innovate as well as bringing the culture of innovation
will eventually derived its innovation capability. The management of innovation in this regard
will deal with the disruptive innovation as well as the processes that are extremely efficient and
are also synthesized over the development of ideas. The Aston martin company in this regard
will deal with measuring its advantages as well as the implementation which are oriented with
the active support that is brought forth in regard to accessing its measures (Afuah, 2020). For this
it has brought about identifying the ideas as well as the perspective of organisational competence
such that the series of analytical framework can be guaranteed. The company Aston martin will
also signify the measures of accessing data and also analysing its capability is based on the
internal analysis which is brought forth with respect to certain frameworks.
Knowledge transfer
Swot analysis is one of the internal tools that will bring in the different strengths weaknesses
opportunities and threats that are oriented with the business. The Aston martin company in this
regard will highlight the prominence of swot analysis to likely go ahead with the developing of
strategies. The SWOT analysis will bring in knowledge transfer criteria with internal analysis.
Strengths: the company in this regard will deal with high brand equity and one of its strength and
also the processes of manufacturing designing and sales which will bring in the services which
are to be oriented.
Weakness: the company would often go ahead in terms of not comparing with the other
automotive forms. It is necessary to identify the choice of other organisations and therefore the
organisation can develop a product portfolio of which is necessary for it to evolve (Didonet and
Diaz-Villavicencio, 2020).

Opportunities: there are several opportunities that are leveraged at a part of organisational entity
with respect to Aston martin. In this regard the new customers that are acquired as a part of the
extensive distribution of its radius is one of the opportunity that can be gained and garnered.
Threats: there are a set of strict government policies that are brought forth with respect to the
pricing strategy is therefore one of the biggest threat that is operating in terms of organisational
entity. The frugal engineering as well as the automatic measures are also one of the criteria in
order to deal with the threats.
Change management issues and strategies
The change management is in regard to the companies evaluation will first have to be identified
in order to move ahead with the innovation management (Niewöhner and et.al, 2019). Resources
are necessary in order to deal with the effects that are a part of the value that is generated by the
equipment which is into proper work function. The different sorts of resources that are included
are as follows:
Physical resources: open the tangible assets that will bring about a value proposition to the
organisational entity. For an innovation to move ahead with progress results it is necessary to
deal with the physical resources on a permanent basis.
Financial resources: the financial resources are important in order to make sure that the
credibility is obeying attend. Aston martin company in this regard will deal with the 611 million
euros as a part of allocating its financial resources.
Human resources: it is necessary to orient with the human resources criteria such that the
employees will probably be managed at work. In this regard the skill that is offer key basis is
also brought forth with respect to the capacity of organisation (Kurmanov and et.al, 2019).
Intellectual capital: in order to not let the organisational acquaintance go in vain the organisation
usually deals with intellectual capital such that the patents that are on the brand as well as cars
are made significant.
Strategic capability
The strategic capability of the organisation is a brought forth with respect to the competitive
benefits that are oriented with different frameworks. The one that is brought forth in order to
explain the strategic capability of Aston martin company is
VRIO analysis:

Valuable: the prominence of every innovation will eventually deal with the capability of the
organisation with respect to how far it is being able to tackle with the threats that are pertaining
in the industry. Aston martin is said to be moving ahead with a valuable research and
development criteria that will help to attain a competitive edge.
Rare: there are certain of business capability that will have to be acquired as a part of work
distribution and therefore the human resources of Aston martin will eventually deal with the
sessions which are identified to be rare.
Imitable: the capability of the organisation are sometimes made imitable in order to make sure
that there are no complexities that have brought forth with respect to the distribution of networks.
Organised: Aston martin company organises it capability is as a part of coordinating the
practices which are into deriving values.
Organisational Culture, Climate, Leadership and culture
The organisational framework is one of the prominent framework that will highlight the different
activities that are to be coordinated with respect to the business and improvements that are
oriented. As a part of analysis there are two factors that are in regard to organisational upliftment
that can be managed upon innovation criteria. Leadership activities that are brought forth with
respect to Aston martin created a value and also there is a name for generating higher profit in to
inbound logistics and several operations (Noktehdan and et.al, 2019). These primary activities
are the ones that are driving innovation as its major aim. The carpeting activities in this regard
will often deal with the effective and efficient measures that are into Aston martin company. The
culture will bring in certain establishments that will have to be made in order to account for
primary activities and that can also bring about by the technological development and
enhancement which can help the organisation to stay in the competition.
CONCLUSION
The entire report concludes upon highlighting the prominence of innovation and Management.
Through this report one can easily understand the prominence of innovation that is being
highlighted in the automotive company that is being chosen. As a part of the organisational entity
the automotive industry as well as the future that is associated with automotive industry is said to
be one of the impeccable orientation that is being explained in this report. the future after the
organisation has the dealt with 2020 with respect to the pandemic is also one of the criteria that is
being discussed in this report will stop throughout the report there are certain profitable entities

that are brought forth to make sure that the methodologies which are appropriate in deriving the
framework of the organisation will eventually see a success graph in future. The different
requirements of the organisations innovation in 2020 as well as beyond are being put forth in this
report. How far the organisation has the stood as one of the entity in dealing with the iconic
practices that are fundamental and also brought forth with respect to the current system of radical
strategies is being explained in this report. The different innovations letter for attending with
respect to organisation Aston Martin are also explain. This set of organisational strategies that
are brought forth with respect to pastel and porter's five forces are made from an attempt to
explain the innovation management in the organisation. The future innovation capabilities that
are into organisational derivation are being explain with respect to the company by measuring all
the advantages and implementations that are brought forth. Development and enhancement are
explained throughout.

REFERENCES
Books and journals
Afuah, 2020. Innovation management-strategies, implementation, and profits.
Al Suwaidi and et.al, 2020, October. The impact of innovation management in SMEs
performance: a systematic review. In International Conference on Advanced Intelligent
Systems and Informatics (pp. 720-730). Springer, Cham.
Aslam and et.al, 2020. Innovation in the era of IoT and industry 5.0: absolute innovation
management (AIM) framework. Information. 11(2). p.124.
Didonet and Diaz-Villavicencio, 2020. Innovation management in market-oriented SMEs:
learning and internal arrangements for innovation. International Journal of Organizational
Analysis.
Frishammar and et.al, 2019. Opportunities and challenges in the new innovation landscape:
Implications for innovation auditing and innovation management. European Management
Journal. 37(2). pp.151-164.
Guertler and et.al, 2020. Encouraging and enabling action research in innovation management.
R&D Management. 50(3). pp.380-395.
Haefner and et.al, 2021. Artificial intelligence and innovation management: A review,
framework, and research agenda✰. Technological Forecasting and Social Change. 162.
p.120392.
Kurmanov and et.al, 2019. Analysis of the efficiency of innovation management in the countries
of the Eurasian Economic Union. Polish Journal of Management Studies. 19.
Nambisan and et.al, 2017. Digital Innovation Management: Reinventing innovation management
research in a digital world. MIS quarterly. 41(1).
Nechaev, 2017, September. Innovation management characteristics of industrial enterprises. In
2017 International Conference" Quality Management, Transport and Information Security,
Information Technologies"(IT&QM&IS) (pp. 556-559). IEEE.
Niewöhner and et.al, 2019. Design fields of agile innovation management in small and medium
sized enterprises. Procedia CIRP. 84. pp.826-831.
Noktehdan and et.al, 2019. Innovation management and construction phases in infrastructure
projects. Journal of Construction Engineering and Management. 145(2). p.04018135.
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