Managing Innovation in Business Cw2

Managing Innovation in
Business Cw2

Executive summary
The report explains about the efficiency of the organisational innovation and how it will depend
upon several factors like that of employees as well as cultural implementation that are a part of
bringing about innovative ideas to derive the business probability. The automotive industry that
is being involved in this particular report will deal with several years that are oriented where
change in behaviour as well as the altering of measures that are oriented into Innovation and
prospects. The technological implementations are those that will bring in innovation into
existence and the electronic prospects will contribute for the environmental factors that are
eventually being dealt by the company. As a part of analysis there are two factors that are in
regard to organisational upliftment that can be managed upon innovation criteria. Leadership
activities that are brought forth with respect to Aston martin created a value and also there is a
name for generating higher profit in to inbound logistics and several operations.
Table of Contents
INTRODUCTION...........................................................................................................................4
THE FUTURE OF THE INDUSTRY 2020 AND BEYOND.........................................................4
Drivers of innovation...................................................................................................................4
THE ORGANISATIONS INNOVATION REQUIREMENTS 2020 AND BEYOND..................6
Pentathlon framework..................................................................................................................6
BUILDING THE FUTURE INNOVATION CAPABILITIES FOR THE ORGANISATION......8
Engagement with stakeholders....................................................................................................8
Knowledge transfer......................................................................................................................8
Change management issues and strategies..................................................................................9
Strategic capability......................................................................................................................9
Organisational Culture, Climate, Leadership and culture.........................................................10

CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation management is regarded to be one of the criteria in an organisation that would deal
with the different processes that will also bring about the Change management in the company.
There are certain products as well as the processes that are to be described as a part of business
orientation and the organisational innovation in this regard will stand as an entity that will create
the growth prospect that is necessary for the organisation to move ahead (Haefner and et.al,
2021). The report explains about the efficiency of the organisational innovation and how it will
depend upon several factors like that of employees as well as cultural implementation that are a
part of bringing about innovative ideas to derive the business probability. The company that is
more than in this regard is Aston Martin. Aston Martin company is an Automotive company that
operates with respect to the design of luxury sports cars and global automatic brands. The
Different techniques that are involved in bringing about the prototype that are essential for the
innovation and the concepts are explain in this report.
THE FUTURE OF THE INDUSTRY 2020 AND BEYOND
The automotive industry that is being involved in this particular report will deal with several
years that are oriented where change in behaviour as well as the altering of measures that are
oriented into Innovation and prospects. There are several traditional business objectives that are
brought forth in order to deal with the vehicles as well as the techniques that are into making sure
that the organisations could deal with the mobility with maintaining sustainability. The future of
this particular industry is said to be very promising because there is a heavy competition as well
as technological implementation that are taking part in and around the world that would bring
about an entire advancement in the innovation perspectives (Frishammar and et.al, 2019). Aston
Martin company is in the age of development and the operations that are into bringing about all
the automatic ideas are on track and the several Business models that are included will also
derive the advantages that are oriented with the Trends that are underlying. The economy of the
entire organisation will eventually see a rise in the graph with respect to the coming future as
well as the beyond it because there is a usage of cars and the manufacturing of cars with respect
to taking into existence the future mobility.
Drivers of innovation
Market-pull: This can also be one of the important factor to stress upon because it is not until
then there are several models as well as designs that are incorporated that a progress can be