Innovation Management | Case Study Report

Running head: INNOVATION MANAGMENT
INNOVATION MANAGMENT
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INNOVATION MANAGMENT1
Introduction
It can be said that the sustainability of an organisation in the long run depends on the
nature of operations of the latter. It can be said that it is the aim of the companies in the modern
industrial scenario. Innovation is seen to be driver that helps the company in terms of
development of a competitive advantage in the industry that they are operating in (Mengual et al.
2016). It can be sad that companies who adopt a considerable amount of innovation while they
are operating in the industry helps them in terms of development of a competitive advantage that
is responsible for the sustainability of the company in the long run (Gawer and Cusumano 2014).
The aim of this paper is to identify the effectiveness of innovation carried out by Toyota
Australia while they are operating in the Australian automotive industry.
Trends of Organisational motive
The industry that the company operates in is characterised by a considerable amount of
affiliation towards innovative practices. The automotive industry that the company operates in
are is characterised by a considerable amount of affiliation for the environment (Soo, Compston
and Doolan 2016). Furthermore, the consumers of the community are influenced by technology
that has affiliation towards the development of the environment (Wirtz et al. 2013). One of the
biggest competencies of the company is innovation that is carried out by the company while they
are operating in the industry regardless of the nature of operations of the latter. The lean supply
chain is a ground on which the company aims to gain sustainability in operations (Manzouri and
Rahman 2013). The latter is characterised by a process of operations in the supply chain that
helps in the mitigation of wastage that is incurred in the supply chain of the company. Thus, the
latter are the trends that drive the innovative practices of the organisation and great degree of

INNOVATION MANAGMENT2
innovation is carried out by the organisation while they are operating industry that is deemed to
be characterised by an extremely competitive in nature. The sustainable initiatives that has been
taken by the company helps in terms of gaining favourable outcomes in the long run. The latter
will be responsible for the effective development of the company by catering to the sustainable
needs of the environment. The ain of the company is to be ready for gaining competitive
advantage in the future and that is devised through the help of the activities that help in gaining
competitive advantage in the current operations.
Innovative thinking
Innovative thinking is an activity that needs to be catering to the needs of development
that will ensure that the operation through which the aim of the company in terms of gaining
sustainability in operations that helps in the company in gaining competitive advantage (Rizk,
Attia and Jundi 2017). Significant amount of investment in terms of the research and
development carried out by the company helps the company in carrying out innovative activities.
Violations of legislative requirement and regulatory framework has been identified as a barrier to
the potential of innovation that can be carried out while the company carries out operations in the
industry that they are a part of (Lescano and Teubner 2019). Furthermore, it has been identified
that a main barrier is associated to communication and flexibility that determines the viability of
the culture of the organisation.
Leadership style
The style of leadership that I feel is appropriate in order to ensure the effectiveness of the
organisation’s performance is a participative leadership. The latter is characterised by
considerable amount of participation of the leadership that is the top level of the management