Innovation Management for Hallenstein Glasson Holding Ltd.

Running head: INNOVATION MANAGEMENT
Innovation Management
Name of the Student
Name of the University
Author note

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INNOVATION MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Overview of Hallenstein Glasson Holding Ltd......................................................................2
Internal Analysis Matrix............................................................................................................3
Primary Activities..............................................................................................................3
External Analysis Matrix...........................................................................................................4
SWOT Analysis.....................................................................................................................7
What to Innovate........................................................................................................................9
How to Innovate.........................................................................................................................9
Designing of Innovation Strategy............................................................................................10
Structuring Innovation of Company.........................................................................................10
Designing Process of Innovation.............................................................................................11
Measuring Innovation Aspects.................................................................................................11
Designing incentives to support innovation.............................................................................11
Learning innovation.................................................................................................................11
Designing incentives to support innovation.............................................................................12
Culture of innovation in SMEs................................................................................................12
Conclusion................................................................................................................................12
Reference List..........................................................................................................................14

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INNOVATION MANAGEMENT
Introduction
The report throws light on analyzing the innovation aspects which can be adopted by
Hallenstein Glasson Holding Ltd. which will be beneficial in transforming the different
business activities appropriately. In the present business world scenario, building a proper
business and operating the same, no longer guarantees that the business will be successful in
the competitive business environment. The main aim and purpose of the report is to showcase
the different innovative strategies which can be adopted by them as to improve the overall
competitiveness in the market and gain competitive advantage. Through proper internal and
external analysis matrix, the different strengths, weaknesses, opportunities and threats have
been analyzed which will be beneficial in improving the overall aspects of performance of the
company.
Overview of Hallenstein Glasson Holding Ltd.
Hallenstein Glasson Holding Ltd. is one of the New Zealand based men’s fashion,
lifestyle and street retailer. The company was founded in the year 1873 and it is
headquartered at Auckland, New Zealand. The company tries to offer the men’s fashion,
footwear and accessories which ranges from lifestyle and street along with innovative options
of suiting for the customers. It is one of the iconic menswear stores ands it is being
recognized for the value and fashion equation. The areas served by the company is worldwide
and the revenue earned by the company till the year 2018 is 370,937,468 which has been a
successful aspect for gaining competitive advantage in the competitive business environment.

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INNOVATION MANAGEMENT
Internal Analysis Matrix
Figure 1: Value Chain Analysis of Hallenstein Glasson Holding Ltd.
(Source: Pinto et al. 2017)
Primary Activities
Inbound Logistics- The activities of HALLENSTEIN GLASSON HOLDING LTD.
are associated with storing along with receiving inputs of the various products. It is inclusive
of warehousing of the physical products and store the information of customers and they have
outsourced various inbound logistics services (Vitale & Pillan, 2016).
Operations- The main motive is to improve the experience of customers and they
require to work towards visits of customers. There were various issues related to the leak of
customer data and the operations became ineffective.
Outbound Logistics- There are different options for the customers to shop products of
HALLENSTEIN GLASSON HOLDING LTD. wherein they provide in-store shopping
experience through click and collect options.