Innovation Management for Organizational Success

This essay discusses the importance of innovation management for organizational success, including its contribution to strategic management, impact on organizational culture, and stakeholder satisfaction. It also evaluates the effects of disruptive technologies and common problems in innovation management.

Running head: INNOVATION MANAGEMENT
Innovation Management
Name of the Student
Name of the University
Author Note

1INNOVATION MANAGEMENT
Introduction:
The innovation management can be considered as the management techniques of the
processes used for the innovation. Changes which are made to the management are also
considered as the part of the innovation management. The innovation management is related
with the business process and with the product of the organization (Volberda, Van Den Bosch
and Heij 2013). The innovation management is actually a set of tools which are generally
used by the engineers and by the managers to corporate with the goals and the processes of
the organization. This innovation management is able to help the organization to provide
responses in various organizational opportunities. This opportunities can be external or
internal. Also, using the creativity of the innovation management new ideas, products and
processes can be introduced (Havlíček, Thalassinos and Berezkinova 2013).
In this essay a brief description about the innovation management will be given for
the organizational factors. Considering the organizational factors this essay will describe how
the innovation management is able to contribute to the organization to lead the organization
toward the path of the success.
To describe the importance of the innovation management in the case of the
organizational success some specific criteria of the innovation management will be discussed.
To describe the contribution of the innovation management in the case of the organizational
success, strategic management in the context of the innovation will be described. With that,
how the innovation management produces impact on the organizational culture will be
evaluated critically. Also, the strategy of the innovation management for the stakeholder
satisfaction will be described. Following the above scenarios how the disruptive technologies
impacts on the innovation management techniques will be evaluated thoroughly. Also, the
problems in the innovation management will be discussed deeply in this essay.

2INNOVATION MANAGEMENT
Review and Evaluation of the Literature:
Role of Innovation Management in an Organization:
The innovation management provides very much importance to the organization in
the sense of providing the competitive advantage in the market (Hislop, D., Bosua, R. and
Helms, R., 2018). This competitive advantage is gained by implementing the innovation
management tools which is the Business Creation tools. In the business creation tools there
are various types of tools are available. To gain competitive advantage over the others
particularly business simulation tools has been used. This tool simultaneously simulate the
future outcome and provides a general idea of future outcome. The innovation management
actually helps a company or an organization to uphold its competitiveness nature for the
future. To maintain the competitive nature of the organization, process improvement tools are
used. In the process improvement tools the benchmarking tools are used for benchmarking
the performance of the employees and the organization. Providing a benchmark score and
comparing it with the other employees and organization will create a completive nature
among them. A good implementation of the innovation management will help the
organization or the company to generate a high amount of profit which will help the
organization to gain a vast competitive advantage over its market competitor (Urbancova
2013). Also, a bad implementation of the innovation management will lead the organization
to face losses in the business as the offerings to the consumers of the product will be obsolete.
A good innovation management will always consider into three main areas (Goffin
and Mitchell 2016). The three main criteria are the capture of the value generated from the
innovation, providing or presenting an environment which will be conductive to the
innovation and lastly generating appropriate portfolio which will be helping in the innovation
process.

3INNOVATION MANAGEMENT
Contribution of the Innovation Management for an Organizational Success:
The strategic management can be described or considered as some complex set of
management strategies (Hill, Jones and Schilling 2014). The main aim of implementing the
strategic management is to creating strategies which are practice efficient and providing
better adaption of the organization to the environment of it. Also, it helps to achieve the
strategic goals of the organization. The implementation of strategic management will help to
anticipate the changes which are most important to the organization. The requirement of the
strategic management is very much important for the innovation management as this type of
process are generally complex in nature (Eden and Ackermann 2013). To manage this
complexity the implementation of the innovative ideas are needed. The strategic innovation
management helps the organization to be focused on transforming the traditional profit
generation process into an innovative organization which will be favourable in the market for
new creations, experimenting and for implementing new ideas (Wheelen et al. 2017). In this
case the innovation management helps to give better output of the products. The innovative
products are produced using the innovation management by following three steps. These
three steps are the system inputs, processing and system outputs (Volberda, Van Den Bosch
and Heij 2013). In the system inputs individuals and groups of innovative organization give
their inputs in the system. In the processing part the process of the innovation has been done.
The output of the system provides an innovative product in the market. Thus it will lead the
organization in the way of perfection which includes the area of implementation of new
innovation.
The innovation management can be described in a systematic point of view (Drucker, P.,
2014). The concept of the innovation not only affect the organization but it is also capable to
affect the other organisational concepts like the product quality, TQM, performance,
knowledge management, information system adoption and the job satisfaction. In the case of

4INNOVATION MANAGEMENT
the strategic management this innovation management also helps to managers of the project
to determine the factors which are facilitative factors of learning. Also the evaluation of the
innovation in the firms is assessed. This concepts helps to develop the organizational
innovation for the selected firms. The innovation management helps the organizations to
survive among other firms. The nature of the innovation management is very much complex
(Eden and Ackermann 2013). This is the only drawback of the innovation management. Still,
the innovation management is used for develop various types of normative methods. This
normative methods are very much helpful for the success of an organization. Thus actually
the innovation management indirectly helping towards the success of the organization.
The innovation of an organization is also depends on the culture of the organization as the
organizational culture also plays a big role in the success of the organization. Many analysis
of the data determined that the radical innovation is not able to exhibit the different types of
organizational culture. It is assumed that the effects of the culture on incremental and radical
innovation are actually the same. The innovation value as the organizational end and the
other values which are conductive to the innovation is able to lead the culture which will be
able to support different types of innovation (De Medeiros, Ribeiro and Cortimiglia 2014).
This is actually true because high degree innovation of newness can be considered in this
case rather than the expectations. The interpretation of the culture which is present constantly
as an underlying factor is compatible with the adoption of the innovation partially. Thus the
factor of the organizational culture is having a vast effect on the innovation management
which is required for the organizational success.
Providing an experimental environment to the employees will help the organization to
develop an innovative products and ideas as the employees will be freely doing the
experiments without having any pressure on them (Choi, Seo and Kim 2014). Providing an
extra training for the development of the employees in the organizational culture will help the

5INNOVATION MANAGEMENT
employees to learn new things. Thus the employees will be capable to experiment about new
things in the organization and by that the innovation in the organization can be achieved. The
processes of the organizational culture helps the employees to take new ideas from the broad
source which helps to introduce more versatile innovative ideas to the organization (Hogan
and Coote 2014).
Describing the impacts of the organizational culture on the innovation of the company
it can be stated that the innovation oriented culture is an element of the organizational culture
of the organization. This innovation oriented culture includes the motivation which is
innovation oriented, quality and style management and the innovative competence (Wynen et
al. 2014). The innovation oriented culture can be defined as the requirement of most number
of innovative ideas which can appear in a certain amount of time period. The innovative
organizational culture can create, establish and develop attitudes and values within an
enterprise firm. This can bring improvements in functions and in the efficiency of the firm.
Though this innovation management has basic risk factors related with it, still it is
capable to actively contribute for the organizational success. Innovation can bring
improvements to the products and services of the organization thus it can help to improve the
customer relationship and the sales of the product (De Medeiros, Ribeiro and Cortimiglia
2014). Innovation in an organization can bring shorter way or an advanced way to do a same
task. The innovation management provides an experimental environment in the organization.
Thus the workers are able to work on a product freely. So, they can also implement their own
idea to improve the product. Thus an innovative product can be produced. This new
innovative product will increase the value of the organization. By this is contributing in the
success of the organization.

6INNOVATION MANAGEMENT
New successful strategies for the innovation helps the organization to achieve its desired
targets in the marketplace. While innovating new ideas successfully the organization gets a
competitive advantage in the market which helps the organization to generate more revenue
(Wagner III and Hollenbeck 2014). In this case a successful innovation of new techniques or
new products will provide benefit to the stakeholders. Thus it will provide the satisfaction to
the stakeholders of the organization.
The innovation for an organization is also depends on the capacity of the technological
things of the organization. This capacity of the technological things are related with the set of
resources stock which are totally based on the technological knowledge. In many of the cases
the organizations derive or develop the technological learning mechanism. The speed of
developing the technological learning mechanism has an impact on the competitiveness of the
organization on the market. Capability of this technological things are developed within a
specific organizational context (Sears and Hoetker 2014). In this case the model of the
innovation also includes various new stakeholders. While it is including new stakeholders, it
need to be ensure that the satisfaction of the stakeholders are maintained. Dissatisfaction of
the stakeholders can decrease the value of the organization. Thus the satisfaction of the
stakeholders has helps to fulfil the strategies for the innovation management which is an
important factor for the organizational success.
Describing the above arguments implies that the stakeholder friendly policies is the main
reason for the stakeholder satisfaction and for the positive attitude for them (Flammer and
Kacperczyk 2015). When the stakeholder satisfaction is having the positive influence on the
innovation factor, it can be expected that the catering to the non-financial stakeholders will be
much more effective in industries which are consumer focused. It can be also expected that
the stakeholder orientation will help the factor of the innovation by providing the natural
environment to the workplace which will improve the stakeholder satisfaction. Stakeholders

7INNOVATION MANAGEMENT
are important because they are the integral part of the organizational process. Proper
innovation management helps to increase the stakeholder satisfaction. Increased stakeholder
satisfaction means more value to the project of the organization. Thus this innovation
management increasing the overall value of the organization and contributing in the success
of the organization.
Disruptive Technology:
The disruptive technology are the technologies which are used for the altering the
process of the business. This technologies are used for altering the business approach of a
company. The recent disruptive technology examples are the e-commerce and the
smartphones (Fan and Suh 2014). This type of the disruptive technologies are used by
some risk taking companies. This disruptive technologies are implemented by these type
of companies to target new markets and incorporate their business process in the targeted
market. The disruptive technologies also have some negative sides also (Brummer 2015).
This technologies can be the reason of losing the market share. In the present situation the
disruptive technology is not offering better than the current market offering and it can
probably damage the total economy of the market (Wilson 2014). As an example the e-
commerce can be considered. The e-commerce has disrupted the market economy by
giving the consumers opportunity to buy products online rather than offline. Thus the
offline market totally disrupted. This is very much helpful for the consumers the
implementation of the disruptive technology increases difficulty for the producers in the
market.
Problems in the Management of Innovation:
The innovation management consists some problems in the system. According to the
Havlíček, Thalassinos and Berezkinova There are some problems in the innovation
management which will be discussed in the following section.

8INNOVATION MANAGEMENT
The first problem can be considered as the human problem which is related with the
managing the attention. Majority of the organization follows the design which includes the
focus, harvest and the protection of the existing practice in the organization (Goffin and
Mitchell 2016). Development of new ideas is not followed by this type of organization. It is
very much difficult for the more successful companies to implement the innovation
management.
The second problem with the innovation management is the human physiological
tendency. For the case of a normal human being they are not likely going to be pay attention
to the implementation of the new ideas, opportunities and needs. Thus a major problem
occurs in the implementation new innovative ideas (Drucker 2014).
In the third case there is a structural problem in the innovation management. While
implementing a new idea, various type of individuals involved in this case. For this reason
conflict can occur in the relationships of the organizational employees which is another big
problem (Rice 2013).
Finally there is another problem which is the strategic problem in innovation
management of the institutional leadership. Innovation management can transform or change
the industrial and organizational arrangements (Hill, Jones and Schilling 2014). For this
reason strategic problem can arise.
Conclusion:
From the critical review of various types of articles it can be concluded that the main
roles of the innovation management in the organization is solving various type of complex
relation which are related with the research and development innovation. The main purpose
of it to place the task innovation in a central type of role which will control the management
of the organization. From the above discussion it is assessed that the innovation management

9INNOVATION MANAGEMENT
successfully contributes in the success of an organization. This successfully contributes in the
organizational success by introduction of the new types of innovative products. This new
products provides value to the organisation which is a basic step of the organizational
success. Moreover this innovation management creates a productive working environment for
the employees which leads to more productive organisation and a good working environment
helps to retain the employees of the organization. Thus it increases the stakeholder
satisfaction and organization becomes stronger which is another success of the organization.

10INNOVATION MANAGEMENT
References:
Brummer, C., 2015. Disruptive technology and securities regulation. Fordham L. Rev., 84,
p.977.
Büschgens, T., Bausch, A. and Balkin, D.B., 2013. Organizational culture and innovation: A
meta‐analytic review. Journal of product innovation management, 30(4), pp.763-781.
Choi, C., Seo, K.M. and Kim, T.G., 2014. DEXSim: an experimental environment for
distributed execution of replicated simulators using a concept of single simulation multiple
scenarios. Simulation, 90(4), pp.355-376.
Christensen, C.M., Raynor, M.E. and McDonald, R., 2015. What is disruptive
innovation. Harvard Business Review, 93(12), pp.44-53.’
De Medeiros, J.F., Ribeiro, J.L.D. and Cortimiglia, M.N., 2014. Success factors for
environmentally sustainable product innovation: a systematic literature review. Journal of
Cleaner Production, 65, pp.76-86.
De Medeiros, J.F., Ribeiro, J.L.D. and Cortimiglia, M.N., 2014. Success factors for
environmentally sustainable product innovation: a systematic literature review. Journal of
Cleaner Production, 65, pp.76-86.
Drucker, P., 2014. Innovation and entrepreneurship. Routledge.
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.
Sage.
Fan, L. and Suh, Y.H., 2014. Why do users switch to a disruptive technology? An empirical
study based on expectation-disconfirmation theory. Information & Management, 51(2),
pp.240-248.

11INNOVATION MANAGEMENT
Flammer, C. and Kacperczyk, A., 2015. The impact of stakeholder orientation on innovation:
Evidence from a natural experiment. Management Science, 62(7), pp.1982-2001.
Goffin, K. and Mitchell, R., 2016. Innovation management: effective strategy and
implementation. Macmillan International Higher Education.
Havlíček, K., Thalassinos, I.E. and Berezkinova, L., 2013. Innovation Management and
Controlling in SMEs. European Research Studies Journal, 16(4), pp.57-70.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Hislop, D., Bosua, R. and Helms, R., 2018. Knowledge management in organizations: A
critical introduction. Oxford University Press.
Hogan, S.J. and Coote, L.V., 2014. Organizational culture, innovation, and performance: A
test of Schein's model. Journal of Business Research, 67(8), pp.1609-1621.
Horn, M.B. and Staker, H., 2014. Blended: Using disruptive innovation to improve schools.
John Wiley & Sons.
Ozkaya, H.E., Droge, C., Hult, G.T.M., Calantone, R. and Ozkaya, E., 2015. Market
orientation, knowledge competence, and innovation. International Journal of Research in
Marketing, 32(3), pp.309-318.
Rice, A.K., 2013. Productivity and social organization: The Ahmedabad experiment:
Technical innovation, work organization and management. Routledge.
Sears, J. and Hoetker, G., 2014. Technological overlap, technological capabilities, and
resource recombination in technological acquisitions. Strategic Management Journal, 35(1),
pp.48-67.

12INNOVATION MANAGEMENT
Taylor, S.A. and Judson, K., 2014. The nature of stakeholder satisfaction with marketing
education. Higher Education Studies, 4(4), p.89.
Urbancova, H., 2013. Competitive advantage achievement through innovation and
knowledge. Journal of Competitiveness, 5(1).
Volberda, H.W., Van Den Bosch, F.A. and Heij, C.V., 2013. Management innovation:
Management as fertile ground for innovation. European Management Review, 10(1), pp.1-15.
Wagner III, J.A. and Hollenbeck, J.R., 2014. Organizational behavior: Securing competitive
advantage. Routledge.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic
management and business policy. pearson.
Wilson, T.D., 2014. The e-book phenomenon: a disruptive technology. Libellarium: časopis
za povijest pisane riječi, knjige i baštinskih ustanova, 6(1-2), pp.3-12.
Wynen, J., Verhoest, K., Ongaro, E., Van Thiel, S. and in cooperation with the COBRA
network, 2014. Innovation-oriented culture in the public sector: Do managerial autonomy and
result control lead to innovation?. Public Management Review, 16(1), pp.45-66.