Innovation Management in Organizations

Running head: INNOVATION MANAGEMENT IN ORGANIZATIONS
INNOVATION MANAGEMENT IN ORGANIZATIONS
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1INNOVATION MANAGEMENT IN ORGANIZATIONS
Introduction
The innovations that are undertaken by the organizations help in maintaining the
sustenance of the same while operating in the offshore markets. Continuous innovations in the
context of the organizations help in upholding their competitive advantage over the other players
in the markets. The key changes that are undertaken by the businesses are based on the changing
market trends. However, at different points of time the organizations fail to undertake the
innovative approach due to resistances from the employees or insufficient resources, which
affects the sustenance of the businesses while operating in the offshore markets (Cantarello,
Martini and Nosella 2012). The different issues that are faced by the organizations while
implementing the innovative strategies affect their sustenance objectives. However, the
implementation of different strategies by the management of the organization helps in upholding
the firm’s innovation capabilities and thereby regenerates the different growth potentials.
The purpose of the discussion is to witness the reasons for the failure of the firms to
undertake continuous innovations. On the other hand, the different strategies that are undertaken
by the organizations in order to facilitate the continuous innovations in their systems are being
emphasized as a part of the research. The identification of the organizational design and their
relative contribution to the innovative approach of the organization is being enumerated as a part
of the study. The research also emphasized on the study of different historical cases of
organizations where the firms faced different innovation failures and the strategies the firm
implemented in order to succeed in the competitive markets. It will be helping in devising the
different innovative strategies that are undertaken by the businesses in order to suffice to the
needs of the organizational growth.

2INNOVATION MANAGEMENT IN ORGANIZATIONS
Theoretical framework
Wei, Zhao and Zhang (2014) stated that the application of Ambidexterity in an
organizational contexts depends on identification of different activities that are undertaken by the
businesses through exploration and exploitation in order to maintain sustenance. The
exploration helps the organizations in upholding the proficiency of innovative approach, whereas
the exploitation helps the organizations in adapting to the different market trends, which will be
helping the business in making a faster growth. Pellegrinelli, Murray-Webster and Turner
(2015) stated that exploration includes a huge amount of risk taking which might affect the
smooth functioning of the venture and the objective of maintaining the sustenance in the
markets. However, Gedajlovic, Cao and Zhang (2012) argued that exploration helps
businesses in creating a competitive advantage over the other players in the market. Moreover,
Cantarello, Martini and Nosella (2012) stated that unlike the exploitation or adaptation of the
old trends the innovativeness of the organization through exploration create new opportunities
for the business.
Wei, Zhao and Zhang (2014) stated that the application of the open innovation model
in the organizational contexts as it helps in maintaining the efficacy of the functions through
knowledge sharing. The main concept of the Open innovation is based on the fact that most of
the companies are unable to cope up with the changing trends and thereby rely on their own
research of the market attributes. Therefore, in order to make the research more viable for the
organizations a system of buying licenses or patents were introduced. It helped the organizations
in making use of the inventions and thereby adapting them to the different changes as per the
trends in the markets. It has helped in maintaining the standards of the offerings that are
presented by the organizations as per the study of the market demand. Pellegrinelli, Murray-

3INNOVATION MANAGEMENT IN ORGANIZATIONS
Webster and Turner (2015) stated that the process of open innovation has mostly helped in
upholding the efficacy of the business processes while operating in a globalized scenario.
Figure 1: Open Innovation Model
(Source: Reed, Storrud-Barnes and Jessup 2012)
Jurksiene and Pundziene (2016) stated that the introduction of the open innovation
model has helped maintaining the efficacy of the functions through knowledge sharing on the
different processes. It has helped organizations in undertaking different innovations while
adapting themselves with the market changes as per the reports. The open innovation model of
the organizations helps in maintaining the efficacy of the functions of the firms as per the market
trends. The adaption of the open innovation model has helped in enriching the knowledge of the
organizations relating to the changes in the systems as per the changes in the offshore markets.