Innovation Management | Report

Running head: INNOVATION MANAGEMENT
Innovation Management
Name of the Student
Name of the University
Author note

1INNOVATION MANAGEMENT
Executive Summary
The report has been capable of understanding the future innovation trends in the entire airline
industry of the United Arab Emirates market along with the Etihad Airlines in a successful
manner. From the different surveys and research, it has been made clear that the airline industry
is contributing to more than 2% in the carbon emissions and due to which it is impacting the
performance of the company negatively. In such scenarios, the sustainability related practices
along with usage of the artificial intelligence aspects are the effective aspects which need to be
implemented by the respective organization to improve their effectiveness and gain
competitiveness in the market in a successful manner.

2INNOVATION MANAGEMENT
Table of Contents
Introduction, Purpose of the Report & Structure.............................................................................3
The Future of the Industry 2020 and Beyond..................................................................................3
The Organizations’ Innovation Requirements 2020 and Beyond....................................................5
Building the Future Innovation Capabilities for the Organization..................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

3INNOVATION MANAGEMENT
Introduction, Purpose of the Report & Structure
As commented by Wagner and Walton (2016), the creativity are the capability or act of
conceiving something original or unusual in nature. Innovation is the proper implementation of
the something new which will be beneficial in making the company or the entire industry highly
competitive in nature. The main aim and purpose of the report is to analyze and identify the
future of the Airlines Industry in 2020 and beyond. In addition, the innovation requirements of
the airlines industry in 2020 and beyond needs to be identified which will be capable of
providing a brief understanding on the capabilities which are needed to be built for the company
in the near future as well. The structure of the report includes the future of Airline industry 2020
and the innovation requirements along with capabilities for the company in the future.
The Future of the Industry 2020 and Beyond
As commented by Torija, Self and Flindell (2016), in the year 2020 and beyond, the
ultimate demand for the air transport is expected to increase to a high level by an average of
more than 4.3% per annum over the next twenty years. If the respective growth is being
achieved, by the year 2036, the air transport industry will be contributing 15.5 million direct jobs
and $1.5 trillion of the Gross Domestic Product to the entire world economy. In a survey of the
International Air Transport Association, it has been noted that the aviation sector of UAE would
be growing 170 percentages as the entire industry is capable of introducing the different kinds of
aspects such as becoming the significant player in bolstering the position of the country as the
international hub for the tourism along with business in a successful manner (Price et al. 2019).