Protecting Intellectual Property for Educ8 Group

This assignment focuses on the strategies Educ8 Group can implement to safeguard its intellectual property. It explores various approaches such as trademarks, patents, IT security measures (firewalls, anti-malware), and legal frameworks (copyright act). The analysis delves into the advantages and disadvantages of each method, highlighting the importance of preventing unauthorized use, copying, and misrepresentation of their products and services.

Unit 8
Innovation

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
LO1..................................................................................................................................................3
P1 Innovation and its importance in comparison of invention.....................................................3
P2 Effectiveness of vision, leadership, culture and teamwork that supports innovation and
commercialization........................................................................................................................4
TASK 2............................................................................................................................................6
LO2..................................................................................................................................................6
P3 Explain 4 p’s of innovation and use innovation funnel to shape innovative ideas.................6
P4 Development in frugal innovation and how it is used in organizational context....................7
LO3..................................................................................................................................................8
P5 Importance of Commercial funnel, New Product Development (NPD) and innovation. ......8
P6 Build an innovation Business Case of Educ8 Group to access the better funding...............10
LO4................................................................................................................................................11
P7 Evaluation of the various tools used by the organization use to develop, retain and protect
their knowledge and intellectual property..................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Innovation is an effective process to convert the effective product or innovative good into
the profitable business idea. The effective innovation process helps in the development of the
better goods or services that assist in fulfilling the identified requirements of the consumers (Ke
and et.al., 2016.). For that report, Educ8 group have taken as the organization of passage. It is
based on UK, SME which works in the education aspect. This report intent to effectively cover
better handling for the various operations which leads to the innovation in the organization in
comparison to the invention. Also, the impact of organizational leadership, culture and vision is
been discussed along with the commercialization. The 4 P’s of innovation and importance of the
frugal innovation and new product development cycle in been taken into the effective
consideration. Also, an innovative business case for funding and various measures to create, keep
and protect knowledge and intellectual belongings of an organization is been taken into effective
consideration (Yu and et.al., 2016).
TASK 1
LO1
P1 Innovation and its value in comparison of innovation.
The Educ8 group is UK based education and consultancy firm that work for the better
handling of instruction and training operation in UK. They take into consideration the
impressive, importance and effective standard that help in the effective handling of operational
activities that help in the significant increase in business activities and the profitability of
business enterprise. The better management for various operations assists in significant
improvement and development of various innovative business concern processes (Yin, Shi and
Yan, 2014.). The innovation is the procedure that assist in better management of the different
functions, increasing the maximizing the profitability of the enterprise. The effective innovation
process helps in better management of different business operational activities. Also, it is very
important for a firm like Educ8 Group. The innovative approach of the organization helps in the
important adoption of the different measures which will lead to the significant development of

the better-quality product and services to provide the effective satisfaction level to the consumers
and better revenue generation to the stakeholders of the cited firm. That help in the better
productivity and development of the business, improving work processes as well as efficiency
and operational capacity of the company.
Besides this the innovation is also important in a business firm as it helps in the effectual
improvement of work processes and enhances the operational standard of the firm. The better
innovation process will help in the significant rise in the potentiality of the operational process
that has increased the satisfaction level of the customers. For instance, the effective and
innovative method of using mobile devices like tablet PC’s for providing the education will pull
the maximum number of customers or students and will assist in providing the good and high
quality of services and products that will help in the rising the profits of the enterprises (Song
and et.al., 2016.). It is different from the invention process as:
Innovation Invention
It is the process of effectively using the
existing product or service to develop a better
product or service.
It is the process to develop a product or item
using the scientific concept.
It is the combination of technical and
management processes.
It involves only scientific approach by
research and development.
It is developed to solve a real time problem of
the customer.
This is developed as a result of executing
scientific operations.
It is the effective utilization of the invented
product.
It is the utilization of a concept or idea.
It increases the efficiency of the company (Ge
and et.al., 2017.).
Its improvers the scientific approach of an
organization.
P2 Effectiveness of vision, leadership, culture and teamwork that supports innovation and
commercialization.
The various operational factors like vision leadership, culture and teamwork effectively
plays a very important and crucial part in the development that supporting better innovation and
commercialization of the various products and services that are provides by the quoted firm and

helps in better rise in the productivity and profitability. Besides this, the effective management of
these factors will help in the effective increase in the quality of operations and assist in the better
increase in the productivity and profitability. The effect of various factors are as follows:
 Vision: The effective vision that is been developed by the Educ8 Group will assist in the
better handling of different operational activities that will assist to have significant rise in
the better management of business functions. The effective and clear operational business
vision will help in the effective business planning and take into consideration the
effective and essential measures that will help to increase growth and profitability by
enhancing the chances of increasing innovations and commercialization within an
organization. Also, it will help in the effective setting of objectives and target and taking
efficient measures to achieve them. This will help the selected organization to taken
suitable steps to carry out the innovations and commercialization process by guiding
them, effectively.
 Leadership: The leadership also plays a very significant and crucial role that help in the
better management of the different measures that will lead to the increase in the
adaptability of the several innovative activities at Educ8 Group. The leaders and
managers will focus on the better operational measures or functions that will bring the
better rise of the productivity and profitability (Aryal and et.al., 2016.). They will also
guide the employees at the business enterprise to meet the demand and requirements of
the consumers in a better manner. Also, they are going to perform the essential analysis
and will give the better output to meet the operational necessities of the business to
develop improved innovative products and services. The leaders will look after the
adoption of suitable measures to promote suitable increase in innovation and
commercialization process within the firm. The leaders will perform suitable analysis and
will perform suitable analysis and will evaluate the implementation of innovation and
commercialization developing process.
 Culture: The effective business culture also plays a very important and crucial role in the
execution of the several business functionalities and development of the innovative
products and services by the noted business firm. E duc8 Group will focus on the better
handling of various business operations that will lead by the better work culture of the

business. The better handling of various business operations also helps in the effective
handling of the various business operation into the effective consideration to increase the
operational efficiency of the business and help them to fulfilling the needs and demand of
the clients and stakeholders effectively. A supportive culture will help the organization to
enhance the quality of business organization to have a proper growth in
commercialization through innovation. Other than this, culture also improve their
effectiveness and hence, will lead the organization to adopt different measures shaping
the innovation and commercialization objectives within organization.
 Team work: The team work also plays a very important and significant part in the
various business operations, helping them to fulfill the needs and requirements of the
clients or the consumers. When there is better coordination between ferment employees
of the various departments will assist in the effective management of the several
operations that will assist in the better rise in the productivity and profitability of the
company. Also, it will assist the Educ8 Group to amend its operational effectiveness and
meet the needs and demands of the consumers by effectively developing high quality,
innovative product or services that will lead to the providing of better satisfaction level
(Ge and et.al., 2016). A good and effective team will work together to formulate and
develop the ideas and operations related to innovation and commercialization process. An
effective team will adopt suitable measures and activities within selected enterprise to
shape up suitable innovation and commercialization process within firm.
TASK 2
P3 Description on 4 p’s of innovation and design innovation funnel to form innovative ideas.
The innovation is a very task intensive process. This also helps in better handling of the
various operational activities that lead to effective growth and profitability. Effective handling of
the various operations help in the significant increments in operational activities that will help in
rise of innovative approach of the business. 4 P’s of innovation that impacts the operations of the
company is as follows:
 Paradigm: The appropriate use of the different operations assist in the essential increase
in the business functions that lead to the increase in the productivity and profitability of

the enterprise. It will support to have significant rise in the different operations in the
company. It involves all the possible changes in the business model to gain the better
profitability.
 Product: The product or service which is been effectively understood into the better
consideration supports to handling of the several operations and it has significant increase
in the various business activities. The effective development of the better-quality product
or service will help in the significant increase in the different business operations. It is
crucial process that works as to development of the various products or services that
works as to assist in the efficacious handling of different functions to increase
productivity of firm.
 Process: It involves the innovation process that aids to manage differed business
functions effectively. It assists in the better development of different services and
products in company. The effective establishment of the business processes will aid to
essential increases in the operational quality and efficiency of business (Koirala and
et.al., 2016.).
 Position: the effective market position of the company will also assist in better
management of various functions that will help in the attaining the productivity and
profitability. It assists in the better management of the various functions that will help in
the better handling of the various activities to improve the brand image of the company
and help it to attain better innovative approach.
Besides this, the effective innovation funnel works as to enhancement in the different
functions that to have effectual handling of different business operations to fulfill the targeted
goal of Educ8 Group. It helps to bring together the various measures that lead to the
significant increase in the growth of company.
P4 Explanation on Development in frugal innovation and its utilization in organizational context.
It is effective approach that helps to reduction in complexity and cost of production of
good that works as to better handling of various operational activities that lead to rise
profitability and brand image of an entity can be enriched. It makes the product more affordable,
easy to develop and accessible for the person. It is developed for less profit margin and cater the

basic requirements of the customers. This assists in necessity of the customer and it is assistive in
growth and development of the enterprise. The frugal innovation is the economic alternative of
the various services that helps to improvise operational capacity and it leads to have development
in the enterprise. The frugal innovation is easy to develop and use, low cost and less complex to
develop (Xiao and et.al., 2016.). The main aim of the frugal innovation is to satisfy the needs and
demands of the user to a satisfactory extent.
At Educ8 group, this approach is used to get better services and help to rise in number of
innovations that helps to have better handling of operational activities that will lead to process
each thing in effective and efficient manner. It will help in development of better products and
services by quoted firm that works as to cater the needs and demands of the students. It assists in
catering the basic requirements of the user and provides them with a working or mediocre quality
product, to satisfy the basic operational need. Also, it aids having better managerial function that
can handle operational activities that help to have significant rise in profitability of firm. Besides
this it helps in the better growth of the innovation by the firm and help in satisfying wants of
customers with minimal efforts and resources to be used (Yin and et.al., 2014).
TASK 3
P5 Significance of Commercial funnel, New Product Development (NPD) and innovation.
Commercial funnel can also be termed out as revenue funnel or sales process. It is buying
process that firm lead customers at time when they purchase the products. It is divided into
various steps as sales model. Sales process is categorized into seven phases and it will be
inclusive of things as are awareness phase, interest phase, evaluation phase, decision phase,
purchase phase, revaluation phase, repurchase phase.
Importance of commercial funnel:
If you are following the concept of sales funnel and want to attract new customers in the
market and want to communicate with them then you are wasting your time. you need proper
direction and proper guidance as to how you want to convert them into customer. it leads to
degradation in the success of your business to sheer luck and word of mouth. You can create a

consistency by having a sales funnel, organized process for evaluation, ranking, sorting and
prioritizing your sales leads.
Which leads have the most urgent” pain point and which leads are most likely to buy; the process
could be based on that leads. And which lead require long-term lead nurturing and do regular
checking before they are ready to buy. Creating a sales funnel gives company greater focus. it
allows you to be working with the right sales leads and contributing more time, instead of
chasing the bad leads.
Application of new product development in commercial funnel:
The new product development funnel is one of the NDP process frameworks. The funnel
concept illustrate that how technological possibilities and customer needs influence concept
generation, product planning, product engineering, process engineering, production process.
Here is showing an example that how NDP can be applied in education sector:
launching education product into the market can become a challenging task however,
developing depth knowledge and insight study can help in avoiding the misstep during the
execution of this program. they need to understand key element of the education market that

remain fixed and cannot be changed, avoided or even ignored. There are useful resources
available to companies to increase the awareness for more accurately launching the new product.
 Know your customer- In initial stage, the marketing campaign for the product, know
that who is the purchaser of product (administrator, teacher, student, parents) and where
classroom library , computer lab, district level.
 know your competitor: consider all program and products including open education
resources know the product differences, strength and weakness. identify 6 to 8
competitors and select 8 to 10 attributes and they create chart to compare.
 Differentiate your solution: what is your competitive advantage and it should be specific
and valuable such as 93.5% of our customer rate our customer services as exceptional.
 Understand the pre-k-12 environment: Technology infrastructure, equipment’s,
classroom bell schedule, accountability of pressure on educator to perform and deliver
 Manage to school calendar: Timing is very important when we talk about education
market.
 Develop a marketing and sales plans: Test marketing strategies should be applied
before rolling out nationally. Minimum tools and material needed which includes
webinars, free demos, sales efforts.
Besides this, the effective usage of the various steps that leads to the New Product
Development (NPD) process, which help the firm to gain a better profitability and
productivity. This process helps in better handling of the different operations that helps in the
better development of the new product or service by Educ8 Group (Grajales, Zhang and
Nelson, 2014,). This will help the firm to get a better commercialization of the innovative
product and services, in order to get the better profitability and gain a significant rise in the
operational efficiency of the company. Besides this, it will also lead to the rise in the
significant revenue of the company.
P6 Build an innovation Business Case of Educ8 Group to access the better funding
In this, building step technique will assists individual towards business case that provide
stakeholders their significant information and it need to be more transparent and consistent. The

Educ8 Group aids to have better management of firm operations that supports to rise the
productivity and profitability (Huckaba and et.al., 2016.). With help of implementing new ideas
at early stage of development will be helpful to minimize possible resistance and it is better way
to cope up with change. The increment in innovative thinking helps to develop and to increase
market quota. Innovation is procedure that helps to enhance performance of a process, person
team or enterprise. It leads to access better funding to the organizations.
Herein, Educ8 group decide to launch new innovative program as Smart class for having well
advancements child development. This technological advancement will help to enhance learning
process of child. The innovate development in classroom assist to maintain attractive
environment. To develop and launching new product and services in firm following step are
needed to be considered as are-
 There is need to be have better creativity tools to start an invention process, but the main
need is to structure information of project on comparable basis. To have smart class
invention resources required as Video data projector, Laptop computer, Logi-tech web
camera and digital presenter. Thus, it is initial stage and inclusive of number of
suggestion of co-workers. Under it, difficult situation at time of undergoing invention are
needing to be focused to address it in better manner.
 After suggestion, it is step to building of business care preparation and it is inclusive of
benefit, cost analysis. Clarifying opportunity needs and by accessing the stakeholders
interest the maximum uncertainties can avoid. Thus, total cost will be incurred for Smart
class set up is $210.
 The next step is considered is making clear assessment of competition and outlining of
tactical moves that all need to be considered in terms to gather market attractiveness. In
order to make whole process effective it is essential to adopt one suitable business model.
 In the last stage, the various business case elements will present to build up and break
down the case that inclusive of implication and to gain competitive advantage one
suitable business model is needing to be adopted. Thus, clear times, milestone, cost is
needing to be considered to fit and attract the commitment.

To perform differed operation with better management following things are to be discussed as
are-
 Ways to access funding: The cited need to work as to effective handling of various that
aids to effectively manage various operations of firm. They will use the various measures
like crowd funding, opting for a parent firm, venture capitalism or getting effective loan
from the bank. Such operations or measures will significantly help in the effective
accessing of the funds or resources in the organization.
 Importance of innovation: Innovation helps to provide business firm new process and
offers to customers. It aids as to gain competitive advantage in market. Thus, better
innovation process will help in the adoption of the effective growth measures that leads to
have significant rise in productivity and profitability of Educ8 Group’s
 Support from the entire team: The organization like Educ8 Group will effectively look
after the various measures works as to have increment of team coordination and it helps
to access various resources to fulfill its targeted goals. The cited business entity will see
through the effective execution of the various business operations that will help in rise in
the productivity and profitability.
 Time span: The Educ8 Group will see through the better handling of operations that
helps significant rise firm working to have better execution of the various business
operations within stipulated time frame. It also aids to gaining productivity and
profitability so targeted goals can be achieved.
 Resource gathering and allocation: In order to run business functions successfully it is
essential to have adequate amount of funds so that invention can take into place. It assists
to improve the productivity and operational efficiency of the company, by better
allocation of the different resources in the company (Oskam, 2016.).

LO4
P7 Define tools to develop, retain and protect their knowledge and intellectual property.
It plays a significant role in effective operations that assist in maximizing the profitability to
the enterprise. Thus, firm owners and entrepreneurs requires to understand the basic need of
intellectual property to protect their innovative ideas from unfair competition among rivalries. It
comprises of the various data and information about the business operations, stakeholders and
the market strategies. Such information is required to be kept safe in order to maintain the
profitability and sustainability. It is assists in terms to gain success by avoid thefts of ideas,
designs and other concepts. There are some measures that has been presented in below context as
are-
 Trademark: This includes words, phrase, symbol or design that helps to make better
difference between source of products and services from one firm to another. Thus,
trademark protection can be acquired by registration with USPTO. It supports the
company to prevent the copying and misusing of their products and services. The major
advantage is that it gives the product or firm a unique identity that can make the
products of Educ8 Group different from their competitors, but the weakness is that
it is a costly process to maintain and may affect the overall revenue generation and
net profit of firm.
 Patents- It grants property right on an invention and assists patent holders to exclude
other from using, selling and making the new design of firm. Thus, innovation helps the
many firm to be successful as it offers new and better process that leads to gain
competitive advantage in market. The major advantage is that it prevents the stealing or
copying of idea or design. It makes the desoigner or owner of the product like Educ8
Group to have a effective control over their education based products and services.
However, the major limitations that it makes the innovation limited to one person or firm,
restricting its development and restrict any sort innovations and can be replaced by a
subsidiary within a time period of about 20 years.
 IT tools: Various IT tools such as firewalls, any key loggers and anti-malware software
and hardware can be used to get the is used to protect the vital information and data in the

company (Huckaba and et.al., 2016). The IT and digital tools help to have a faster and
easy security of intellectual property, but it is susceptible to get hacked and pinned down.
Educ8 Group is required to carry out proper digital safety measures to safeguard its data
and information.
 Legal acts: The copyright act is the effective tools to prevent the malicious usage of the
intellectual property of the company. The legal measures keep the intellectual property
quality safe, but it is difficult to maintain by smaller firms. Educ8 Group will also look
after proper legislative measures to protect its intellectual property against any misuse.
CONCLUSION
From above report it has been summarized that innovation is process that helps to create
new and improved services to the enterprise. In addition to it, better handling of operation
activities leads to maximize profitability and productivity to the enterprise. This report
effectively covered the better handling of the various operations that leads to the innovation in
the organization along with the comparison with invention. Also, the impact of organizational
leadership, culture and vision is been discussed along with the commercialization. The 4 P’s of
innovation and importance of the frugal innovation and new product development cycle in been
taken into the effective consideration. Also, an innovative business case for funding and various
measures are adopted to develop, retain and defend knowledge of intellectual property of the
enterprise is been taken into discussion.

REFERENCES
Books and Journals