Innovation of Local Travel Guide Forum: Analysis and Strategy

This report examines the innovation of a local travel guide forum, focusing on improving customer experience and expanding tourism. It identifies problems such as lack of innovation and operator-driven itineraries, proposing solutions like social media marketing and local guide recommendations. The benefits include increased footfall in lesser-known areas, cultural exchange, and economic growth. The report analyzes the stakeholders, social and environmental impacts, and financial aspects, while also addressing potential risks like limited internet access for some travelers. The study emphasizes the importance of customer satisfaction and the role of the local guide forum in providing authentic travel experiences, cultural insights, and promoting economic benefits. It also includes a pitch for the organization Travel Eggs, highlighting their innovative approach to the travel business.

INNOVATION OF
LOCAL TRAVEL
GUIDE FORUM

TRAVELLING AND INNOVATION
 Travel and tourism industry is on a booming stage in
most of the developing and developed nations of the
world with the increase in number of people getting
interested in traveling and exploring the world
 There are a number of travel companies, both online and
offline, which are making their mark in the travel sector
and providing excellent services to the people, which are
both innovative and appraised at the same time

DEFINITION OF INNOVATION AND
BACKGROUND OF THE PROBLEM
 Innovation is the process of producing new and different techniques
or processes through which better customer satisfaction and services
can be attained without compromising on the quality
 The kind of laidback and business-minded attitude of the travel
companies with no heed for the comfort and convenience of the
clients made the customers prone to avoiding the particular field
and invested their money and time into some other activities

PROBLEMS INVOLVED
 the lack of innovation that led to a stagnancy in
the whole travel ideas of the tourists
 something that did not cater to a large number of
customers
 the tourist’s operators had their own profit
margins in sending the customers to the selected
destinations

BENEFITS DELIVERED
• Better customer footfall in the areas and cities
that had no tourist attractions in the literal
sense
• tourists can enjoy the benefits of living a life
of the natives with their own culture and food
habits for a considerable period

IMPORTANCE OF BENEFITS
 Benefit the business as more and more tourists can roam
about the heritage places of a particular city without any
worry and extra expense of money
 profit of the concerned sector will increase substantially with
more amount of travellers interested in travelling with a local
guide forum that will help them to have an edge over the
tourists with the professional guide
 discover places with old-school feelings

METHOD OF STRATEGY
 Social media marketing strategy for promoting
their business ideas and spreading it across the
international forum of tourists
 Targeting the potential audience and making
them understand about the pros of travelling with
a local guide

RECOMMENDATIONS
o Customers can be given discounts on uploading pictures at
the places recommended by the local guides and stating their
experiences in those places
o the local guides can also be given some remuneration as
incentives when a particular customer is satisfied at their
recommendation and posts generous ratings
o Customer complaints and recommendations should also be
considered

STAKEHOLDER IDENTIFICATION
• Customers – Potential Travellers
• Owners of the organization

HOW STAKEHOLDERS GET AFFECTED?
• The customers who are actually the potential
travellers, if given wrong or incomplete
information, can get a bad travel experience
resulting in both monetary and time loss
• The bad experience will directly malign the
reputation of the organization and the forum,
which will again affect the worth of the admins
and owners

SOCIAL IMPACT
• Cultural spread of that particular area becomes
fast.
• The culture of one particular place gets
transferred to the other country from which the
tourist is coming that consequently merges the
culture and habitat of those two particular
places leading to an amalgamation in the
cultural aspects of the nations
• Cultural mix becomes possible

ENVIRONMENTAL IMPACT
• More human intervention
• Environmental instability
• Use of plastic and other non-biodegradable stuff