Innovation and Organizational Vision for Oven-fresh Bakery

This report analyzes the background and challenges faced by Oven-fresh Bakery, importance of creativeness and innovation, organizational vision statement, leadership promote teamwork to develop innovation culture, 4P’s of innovation, approaches for developing innovative ideas, and frugal innovation with its application.

Unit 8

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background of the company and challenges it is facing.............................................................3
Differences between invention and innovation along with their importance to Oven – fresh
Bakery..........................................................................................................................................4
How organizational vision, leadership promote teamwork to develop innovation culture in
organization.................................................................................................................................5
Explain 4P’s of innovation and how it supports capability and management of innovation and
advice Oven – fresh Bakery which form of innovation is suitable..............................................6
Discuss approaches that Oven – fresh Bakery for developing innovative ideas including the
innovation funnel and frugal innovation with its application......................................................8
Evaluate process of innovation to develop new and innovative product...................................10
CONCLUSION..............................................................................................................................13
REFRENCES.................................................................................................................................14

INTRODUCTION
Innovation means the practical implementation of ideas for the new products and services
which helps in offering services and goods to the customers (Kahn, 2018).
The report will analyze the background and challenges faced by Oven – fresh Bakery.
Importance of creativeness and innovation in comparison with the invention. Organizational
vision statement, leadership promote teamwork to develop innovation culture will be described
and evaluated in brief. Four P’s of innovation will also be analyzed and evaluated with the use of
innovation funnel which will help in examining and innovating ideas along with the capability
and management of innovation while advising the best form of innovation suitable for the
company. Developments which are made in frugal innovation and its examples of how it is used
for the organization will be analyzed and evaluated. Importance of commercial funnel and New
Product Development (NPD) concepts will be analyzed for commercialization and innovation
along with the approach of innovation for Oven – fresh Bakery. An innovation Business Case
will be described for Oven – fresh Bakery which will include the sources of funding. Different
tools will be also analyzed for the development, retain and protecting knowledge and intellectual
property to be described significantly on large scale.
MAIN BODY
Background of the company and challenges it is facing
Oven – fresh Bakery started its business 5 years ago by providing the customers with only
one type of bread which was white bread. And by having only this item and product to be served
to the customers, the company is facing many problems and challenges and pressure which have
created difficulty for the company in diversifying and expanding its business and the product
lines to address the need of the consumers who are more health conscious. This problem has
reflected on the turnover which is failing (Martins and et.al., 2017). Along with this, the retailers
are constantly putting pressure on Mr. Wilbur the founder of Oven – fresh Bakery to expand the
product lines and upgrade the business on large scale. Therefore, this is the major challenge
which the company Oven – fresh Bakery is facing and this helps in knowing the scale through
which all the aspects are being considered as prior to what can be done to improve the business
and expand it effectively and efficiently.

Differences between invention and innovation along with their importance to Oven – fresh
Bakery
Innovation is the process in which the implementation of plan results in the introduction
of the services and the goods or in their improvement. It is basically related to formation and
development of new product on the scale of how the new services and the new products follow
different process and procedures in which effective and efficient development is taken into
consideration which helps the company or the organization in innovating something new in their
product line or in their services (Bag and et.al., 2018).
Innovation is important for the organizations as it leads to attract the market and the
customers on large scale which helps the company in analyzing what are the various aspects in
which all the things are taken into account such as the target market and the perspectives of
customers. This helps the business in attracting and facilitating the innovative products and the
services in the market and thus helps the organizations in knowing what actually is being formed
and framed on the scale of reaching the customers through this perspective of initiating new
products and services in the market (Meissner and et.al., 2017). It is essential to involve the
marketplace with various innovation techniques and trends which are being followed in the
market and through this the organizations achieve great helps on the scale through which all the
aspects of growth and development of the new product or the service and this also inculcates the
marketing trends and techniques on the scale that all the aspects of business are being achieved
through this.
Importance of innovation in comparison with invention – Invention is the unique method and
the composition of the whole process of how the organizations takes concern of inventing new
products or service in the market and through this the main concern which the organizations
initiate is that there is scope of how the products and services can be placed in the market and
through this process all the essential elements which are important for the company are to be
placed in the market which helps in knowing the major competition in the market among other
organizations or companies (Tajeddini and et.al., 2020). With the help of invention the company
is able to make necessary changes which initiate the growth and development of new services
and products which are to be initiated in the marketplace. Invention is the process which leads to
the quality management of product and this helps in facilitating the business on large scale.

Therefore, this is the basis on which all things are taken into consideration and on that scale
goals and objectives are accomplished. This also helps in initiating process of how the business
activities and tasks work effectively and efficiently. Thus, innovation helps organizations to
create new products and make them avail to customers on large scale.
Importance of Innovation and Invention for Oven – fresh Bakery – There is much
importance of innovation and invention for Oven – fresh Bakery as this helps in analyzing the
scale through which new products and services are to be made available to the customers as they
are more concerned about their health and are turning towards taking care of their health by
being health conscious (Biljwan and et.al., 2019). Innovation of new product and service which
has grabbed the customers’ attention is now on the scale of being effective and has provided the
variety through many other services. Therefore it is very necessary for Oven – fresh Bakery to
product health conscious services and products for the customers by fulfilling their requirements.
How organizational vision, leadership promote teamwork to develop innovation culture in
organization
For every business or organization, it is essential to analyze the scale of how vision statement,
leadership, culture and teamwork shape uniqueness and commercialization and this can be
analyzed through the scale of how effective and innovative the business runs and in what manner
Oven – fresh Bakery facilitates these four aspects on large scale. Therefore, these four aspects
are described as follows –
Vision – Vision of organization plays major role in bringing the various innovation practices
which are to be worked upon in the business (Church, 2019). The main vision which Oven –
fresh Bakery follows is to provide the customers best of its products and services which they
require of and that fulfils the needs and demands of the customers on large scale. By framing of
the vision, Oven – fresh Bakery initiates the process of reaching customers which helps them in
growing their business and this also inculcates development in new products or services which
the company can make avail to the customers.
Leadership – It is very essential for the Oven – fresh Bakery to follow the leadership
strategies and work accordingly which helps in framing the process in a collaborative manner.
Leadership implements various activities and tasks which helps the company in knowing what

are the various functions through the eyes of leader and this also helps in knowing what are the
essential characteristics which are to be taken concern of. Leadership helps the organization in
knowing the various measures which are taken as how the operations are to be taken place within
the company on large scale in significant manner possible (Crosby and Bryson, 2018).
Culture –In growth of a company, cultural factors play a crucial role in knowing the various
aspects and processes and the different dimensions of business of how the Oven – Bakery take
the initiative to produce the effective results on the scale of what are the essential elements which
are considered in the company on large scale. Culture of Oven – fresh Bakery should be such
manner that the internal environment of the organization is comfortable for the employees and
this should be taken concern on how the things are considered for growth and development of the
company to shape innovation and commercialization patterns.
Teamwork – Teamwork in Oven – fresh Bakery helps the organization in knowing what are
the essential key characteristics of how the company is collaborating and working together for
shaping the innovative techniques in the goods and services in the market and through this the
main thing is taken into account that how effective and efficient all the employees of the
organization progress towards growth and development (Remenova and et.al., 2018). Therefore,
with the help of teamwork the main aim of the company will be achieved which helps the
company in letting acknowledge the various scales of business which is being taken into account
significantly.
Explain 4P’s of innovation and how it supports capability and management of innovation and
advice Oven – fresh Bakery which form of innovation is suitable
It is important for the business to analyze and evaluate the 4P’s of innovation which helps Oven
– fresh Bakery to follow the scales of how effective the business will run on large scale. The four
P’s are described as below –
Paradigm – On the basis of different angles, paradigm in relation to innovation is related to
formulation of decisions (Khorasani and Almasifard, 2017). And this helps Oven – fresh Bakery
to think out of the box for the performance in marketplace to be effective and significant for
customers and for sake of company.
Product – The main thing which the Oven – fresh Bakery provides the customers is the products
and services so that the customers’ needs and requirements are fulfilled and they are satisfied on

scales of providing products and services which are valuable for customers as well as for
company.
Process – Process plays major role in initiating and scaling up business on large scale which
helps in initiating progressive patterns through which all the essential elements of Oven – fresh
Bakery are taken into consideration and this helps in knowing what actual position of company
in market is (Gruszka and et.al., 2017).
Position – By analyzing the position in the market the company Oven – fresh Bakery is able to
progress and initiate its very own kind of how the business is being set – up through which all
essential elements are taken for knowing how business is created stable and progressive.
Innovation funnel is defined as the mechanism which is the continuous stream of ideas
that are innovative and viable and which help in creating effective results and generate outcomes
by following the process and procedures which are being taken into accordance on large scale.
The Oven – fresh Bakery is taking initiative and taking actions by framing the targets which are
followed by the organization and through this there are various aspects through which innovation
is possible and this creates effective and efficient work procedures on working terms. This also
helps the company in leading the marketplace (Ubaid and et.al., 2019). There are four stages in
innovation funnel which are - ideas, criteria, finetuning/testing and external environment.
Through these four stages in the process innovation funnel is successfully being utilized on
scale of knowing what are the main characteristics of how the company is formulating its
procedures which helps in knowing the scales through which all effective and efficient process of
organization is being evaluated in which the innovation techniques are further supported on
progressive scales. Thus, innovation funnel helps in generating new ideas and innovation
techniques which helps the products and services of the customers in marketplace to know target
market and invent something new in product or service category (Jones and et.al., 2019). This
will help Oven – fresh Bakery in knowing what is basis of business growth and development in
the market and within the company.
The most appropriate form of innovation for Oven – fresh Bakery will be product
innovation which will help the bakery to expand its scale into various other products and services
to be made available to the customers. And the problem which the bakery is facing that is having
only one product for the customers to which they should plan to expand its product line so that
variety of products are provided to the customers to satisfy their needs and requirements of the

customers at large scale (Temeltaş, 2017). The product form of innovation is the best innovation
which will help the company in making and initiating their plan towards how to in frame the new
products in the company. This also helps in initiating the scale through which the products can
be invented for the business to be known and to create the scales to be effective and efficient and
workable for the future business innovation.
Discuss approaches that Oven – fresh Bakery for developing innovative ideas including the
innovation funnel and frugal innovation with its application
Frugal innovation is the process of minimizing cost of a product and its production. This helps
in removing non – essential features from the products which are being produced in the Oven –
fresh Bakery. This is the techniques which is helpful in relating and defining innovation of how
effective and efficient the process of the company is taken into consideration (Albert, 2019). All
the operations which are related to innovation are taken into account which helps the company in
acknowledging various features and criteria of how the business is taken into account. This
technique is helpful in increasing the cost of the particular product which helps in increasing the
business of the Oven – fresh Bakery on large scale so that it reaches the customers and helps in
defining what is the basis through which everything is taken into consideration for the
perspective of knowing what the scale of initiating progress.
There are most of the companies in the global market like Grupo Bimbo, Finsbury Food
Group, Breadtalk Group deploy frugal innovation in order to minimize cost of the product in the
market place which helps in enhancing the business through which all the aspects in which the
business is taken into consideration is reached to the customers on large scale and through this,
the main aim of the company is to take care of how efficient and in significant way the procedure
business is following for the growth and development aspects (Hossain, 2018). Frugal innovation
plays an important role in balancing and knowing the financial techniques of the business which
the Oven – fresh Baking is concerned about. There are various global bakeries in the world
which are considered as important and this case the company is actively taking concern of the
changing patterns of the techniques and trends which are there in the market. It is essential for
the business development to involve frugal innovation so that the financial scale and
performance of the company is balanced on the scale of being effective and efficient.

Frugal innovation is the technique which is universally adopted and which is helpful in
facilitating financial management activities on large scale. In frugal innovation, scientific and
professional management is required which will help Oven – fresh Bakery in channelizing its
various functions and processes on scales of having and initiating in what terms work is to be
done and the company is following what process to be significant and sufficient (Weyrauch and
et.al., 2017). In the global business environment it is essential for company or the organization to
perform different functions which are related to different forms in which the company will take
concerns of how all the processes are being taken into consideration. This will also initiate the
procedure in which all the aspects of business will be taken into consideration.
The approach to develop innovative ideas is –
Continuous Product Improvement – It is very necessary that Oven – fresh Bakery initiates its
product development which helps in knowing that there are chances in innovating the products
and services of the bakery and this helps in knowing that the expansion of the market which was
kept stable should be improved on the scale that it creates the value of the products to the
customers and they are engaged in buying the products and services of Oven – fresh Bakery (Ho-
Dac and et.al., 2020).
It is the marketing tool for the companies to trade, find, stock and determine the customers.
Commercial funnel is the chronological order in which for the services and products of the
company to be reached to the customers so that the needs and the requirements of the customers
is satisfied.
Significance of Commercial Funnel –It is also called sales funnel which helps Oven – fresh
Bakery in increasing more leads and engages the customers to incur the products and services
(Fernández-López, Calvo and Rodeiro-Pazos, 2019). There are some steps which are being
followed in the commercial funnel such as, awareness, interest, take decision, to take action,
offer something of value, start nurturing and upsell.
These are the five most important aspects or steps which are taken into consideration for the
commercial funnel to result on effective and efficient scales. Commercial funnel is the journey
which is being followed by the customers and through this the main thing which is being
considered is what the actual requirements of customers are and whether they are fulfilled

effectively and efficiently. Commercial funnel helps in identifying the customers’ intentions and
problems which are being faced which also helps in analyzing the problems on large scale. Oven
– fresh Bakery ensures that customers are engaged in buying the products and services so as to
increase the sale which is done through social media platforms or channels effectively and
efficiently.
New Product Development (NPD) is defined as the process in which the product is being
developed which helps the company in initiating the changes which are also taken place in the
environment. In this, there are various stages of new product development which are described as
below –
Generation of an Idea - For the new product to be developed first and foremost step is idea
generation which will identify what and how product is to be produced in the company
effectively and efficiently (Lee and Farh, 2019).
Definition of the Concept – In this step, company initiates product specifications for the
customers so that they are aware of the product and its information on large scale which helps
company also in knowing preferences of customers.
Analysis of Market – It is very important for company to analyze market before introducing the
new product or service in it. Oven – fresh Bakery should therefore analyze the market
beforehand for the launch of new product (Pareschi and Lusiani, 2020).
Development of the Product – In development of product main thing which is analyzed and
evaluated is that product or service which is introduced is developed at its final stage to be
introduced in market.
Commercialization – Commercialization is exhibition of new product in market which enables
and attracts customers on large scale as the Oven – fresh Bakery will introduce its new product
which is being launched while product or service is being promoted significantly (Gobbo Junior
and et.al., 2021).
Evaluate process of innovation to develop new and innovative product
The Innovation Business Case is framed below for the Oven – fresh Bakery which will include
the ways of funding –
Innovation – Oven – fresh Bakery is inventing new product which is vegan cakes as company is
only dealing into white breads which have decreased the sales of company and revenues of

company have also been decreased. This is major innovation which is to be done by keeping in
mind to increase profits and sales of company (Gemünden and et.al., 2018).
The Problem Statement – Oven – fresh Bakery is facing problem of dealing in only one
product which is white bread which is to be diversified so that more health – conscious
customers are engaged in buying product. This is main problem to diversify product so that only
one type of product is not consumed by customers.
The Solution – The solution to this problem is that Oven – fresh Bakery will expand the new
product which is vegan cakes for the health – conscious customers so that the company is able to
consider the preferences of the customers on large scale which will also attract the target market
in producing the new product.
How and why it is an innovation – The innovation of introducing vegan cakes is an innovation
as this will helps the customers focus on their diet control measures and will helps the company
in providing them healthy diet cakes (Irani, 2019). Therefore, this innovation will helps the
customers engage into the various forms through innovation of the new product.
Market/Customers Research – It is very important for the Oven – fresh Bakery to innovate
new product but before that market and customer research should be analyzed and evaluated
appropriately and efficiently. This will helps the company in introducing the new product and
service in the market on effective terms.
Expected Benefits – Introduction of new product will engage more number of health conscious
customers and will create awareness among them how to keep their health fit and fine. The
product which is Vegan cake when introduced into market will help customers in letting know
what is the basis through which the product is being placed in market effectively (Sedighi and
et.al., 2017).
Sources of Funds – There will be various sources of funds which the company will incur for
introducing the new product for customers. The sources such as bank loans and shares will be
taken for introducing the new product in the market (Kahn, 2018).
Thus, with help of this business case which is framed Oven – fresh Bakery will be able to
initiate steps through which all processes and procedures will be taken into consideration and this
will also help in evaluating and identifying market opportunities which will engage very
effective scale of what is to be done on basis of introducing new product in market effectively
and efficiently on large scale in a significant manner.

It is very necessary for the organization to protect their important information and data
which they are using in their work. The major thing which is being analyzed in protecting and
keeping safe information is that that all the information and the data should be taken care of so
that the company is in no difficulties or problems in saving and keeping safe their data. for this,
the company needs to create certain tools which will help them to develop, retain and protect
knowledge and safeguard their intellectual property which will help them in knowing what are
the major criteria’s of how the important information is taken into consideration at large scale.
This will helps the company in knowing what are the major sources through which all the
information can be safeguarded on large scale. There are three main factors and aspects which
takes concern for the protection of information and confidential information. These are described
as below –
Patents – Patents of the organization are must as all the information and data is being rectified
and protected with the help of patents and this will helps the company in initiating the scales of
keeping all the information and data in an adequate manner which will help in safeguarding the
information and the data on the scales of keeping the information adequate for the basis in which
all the essential information will be kept in the form to be effective and efficient (Singla, 2017).
Patents thus helps in keeping the confidential information to the company itself by being
effective and efficient.
Trademark – Trademarks are the sources through which the services and products of the
company are differentiated on the terms of how the market positions are for the product and the
services (Castaldi, 2018). This helps the company in making the effective scales of how the
competition in the market of the products and services can be protected and trademark helps the
company in knowing what their products are which keeps them differentiated from other
products and services. Thus, the trademark helps the company in keeping their products and
services different from other companies for better growth and development on large scales.
Copyright – Copyright is the tool which helps the company or the organization in initiating with
the procedures and services which are being utilized in the market for analyzing what is to be
done with the processes and procedures to be effective and efficient on scales. Copyright helps
the company in protecting the products and services and regulating the laws and regulations
which takes concern of how the processes can be taken and how safeguarding of the functions

and activities is done (Abdulaali, 2018). This is done on the basis of how effective are the scales
of keeping the company effective and efficient.
CONCLUSION
Thus, it is concluded from the above report that the background and challenges faced by
Oven – fresh Bakery and innovation and its importance in comparison with the invention was
described. Organizational vision, leadership promote teamwork to develop innovation culture
helped in shaping the innovation and commercialization were described and evaluated in brief.
Four P’s of innovation were also analyzed and evaluated with the use of innovation funnel which
helped in examining and innovating ideas capability and management of innovation while
advising the best form of innovation suitable for the company. Developments in frugal
innovation and its examples of how it is used for the organization were being analyzed and
evaluated. Importance of commercial funnel and New Product Development (NPD) concepts
were analyzed for commercialization and innovation along with the approach of innovation for
Oven – fresh Bakery. An innovation Business Case was described for Oven – fresh Bakery
which included the sources of funding. Different tools were also analyzed for the development,
retain and protecting knowledge and intellectual property were described significantly on large
scale.

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