Innovation Product Report

Innovation Product Report

TABLE OF CONTENTS
Introduction 3
REPORT PART A - FINDINGS 4
Product Background 4
Product Review 4
Product Development 5
Type of innovation 5
Assessment of the innovation 7
REPORT PART B - RECOMMENDATIONS 7
CONCLUSION 8
REFERENCES 8

Introduction
Technological innovation and recents business models have created a revolution in the tourism
and hospitality industry. Such innovative examples include, mobile self-check-in phone-as-key-
cards, mobile booking, lobby media panels, electronic tags for luggage, boarding passes on
smartphones, service optimization systems for hotels, device connectivity tools for guests,
wearable devices for identifying guests, menus on tablets, etc (Balan & Lindsay, 2009). These
innovations can be frontline where customers have direct interaction with them or they may be
invisible to the consumer which are also called backend innovations. Some hotels like the
Sheraton use touchscreen devices that help create dinner reservations and other services, on their
own mobile devices thus they experience a new way of exploring local attractions for tourists
therefore enhancing their overall experience.
Wotif is Australia's first online travel booking site that promises pocket friendly and efficient
ways of travelling through the country. The Brisbane based company, which went into business
during the “trainwreck” of 2000. It survived the crisis and expanded both nationally and
internationally offering affordable accommodation to tourists and travellers all across Australia.
It has recently started its “live” pricing feature which provides customers with rates of hotels
three months prior to their needs. This has revolutionised the hotel booking market.
REPORT PART A - FINDINGS
Product Background
The industry of tourism and hospitality is large and diversified and is comprised of a number of
different sectors. They include tourism, travel, holiday theme parks and resorts, cookery and
catering, hospitality exhibitions and events. The industry of hospitality and traveling has seen a
rapid growth in the past decade and this growth has remained continuous. This has created a
continuous demand for skilled labour. Most of this growth has been centred in the small to
medium segments of the industry like cafes, takeaway food services and restaurants. The
innovations that are developed in the hospitality and tourism generally follow the trajectory of
service innovations mode which is different from product innovations (Wilkin, 2012). These
innovations have led to an increase in the efficiency of operations. As most of the recent
innovations in this field have been technological different vrads have created innovative
collaboration amongst themselves. These brands may paired in separate segments of the industry