Marketing Innovation Report
VerifiedAdded on 2021/06/14
|16
|3033
|17
AI Summary
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Running head: INNOVATION REPORT 1
A Report On Innovation At M&C Saatchi Marketing Agency
Name
Course
Instructor
Institution
Date
A Report On Innovation At M&C Saatchi Marketing Agency
Name
Course
Instructor
Institution
Date
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
INNOVATION REPORT 2
Executive Summary
In the ever increasing competitive business environment, innovation has emerged as the
best way for a business to gain a competitive advantage. M&C Saatchi is a multinational
advertising agency network with operations in Australia. The company which was formed in
1995 by Maurice Saatchi and his brother Charles Saatchi is involved in various innovative
initiatives which have seen it ranked as one of the best companies when it comes to innovation.
Having been faced with a lot of prejudice in its formative years in the United Kingdom where it
began its operations, this company has over the years changed fortunes and risen as one of the
most preferred marketing agencies across the world. This report evaluates innovation at the
M&C Saatchi, the diffusion and entrepreneurship association of the innovation, the cross-cultural
engagement policies of the company with the Indigenous communities as well as the
diagrammatic model of the innovation process at the company.
Executive Summary
In the ever increasing competitive business environment, innovation has emerged as the
best way for a business to gain a competitive advantage. M&C Saatchi is a multinational
advertising agency network with operations in Australia. The company which was formed in
1995 by Maurice Saatchi and his brother Charles Saatchi is involved in various innovative
initiatives which have seen it ranked as one of the best companies when it comes to innovation.
Having been faced with a lot of prejudice in its formative years in the United Kingdom where it
began its operations, this company has over the years changed fortunes and risen as one of the
most preferred marketing agencies across the world. This report evaluates innovation at the
M&C Saatchi, the diffusion and entrepreneurship association of the innovation, the cross-cultural
engagement policies of the company with the Indigenous communities as well as the
diagrammatic model of the innovation process at the company.
INNOVATION REPORT 3
Recent Innovations achievements of M&C Saatchi marketing agency
The ability of this company to compete and win over critical business has never depended
on the establishment of high-level business contacts by its founders but rather on its ability to
come up with innovative projects. Currently this company is recognized not only in Australia but
globally as a leading advertising agency. Amidst a global advertising industry characterized by
stiff competition, since its establishment in 1995 to date, M&C Saatchi has managed to withstand
the stiff competition and remain at the top. The secret behind the top performance of this
company is in its innovations. As a result of embracing innovation, M&C Saatchi has managed
to fashion itself to match the extended as well as the ever constantly changing needs of clients.
Moreover, the success of this company can be attributed to its ability to change its operations to
fit the emerging business trends(Weerawdena, et al. 2006). For instance, M&C Saatchi came up
with innovations such as the majority-owned direct marketing operation.
Similarly, to effectively address the needs of its customer base in the technological world,
the company came up with the online one stop shop platform which provided for a combination
of the advertising know-how with web design distribution and consultancy. This makes it easier
for clients to access the services of the company via its online platform and hence playing a
significant role in the growth and internationalization strategy of the company(Garcia-Morales,
et al. 2006). The company has been engaged in various sustainability innovations such as
corporate social responsibility as well as environmental sustainability. For instance, in Australia
especially among Aboriginal and Torres Strait Islander communities, M&C Saatchi is involved
in corporate social responsibility innovations geared at ensuring sustainability within the
community.
Recent Innovations achievements of M&C Saatchi marketing agency
The ability of this company to compete and win over critical business has never depended
on the establishment of high-level business contacts by its founders but rather on its ability to
come up with innovative projects. Currently this company is recognized not only in Australia but
globally as a leading advertising agency. Amidst a global advertising industry characterized by
stiff competition, since its establishment in 1995 to date, M&C Saatchi has managed to withstand
the stiff competition and remain at the top. The secret behind the top performance of this
company is in its innovations. As a result of embracing innovation, M&C Saatchi has managed
to fashion itself to match the extended as well as the ever constantly changing needs of clients.
Moreover, the success of this company can be attributed to its ability to change its operations to
fit the emerging business trends(Weerawdena, et al. 2006). For instance, M&C Saatchi came up
with innovations such as the majority-owned direct marketing operation.
Similarly, to effectively address the needs of its customer base in the technological world,
the company came up with the online one stop shop platform which provided for a combination
of the advertising know-how with web design distribution and consultancy. This makes it easier
for clients to access the services of the company via its online platform and hence playing a
significant role in the growth and internationalization strategy of the company(Garcia-Morales,
et al. 2006). The company has been engaged in various sustainability innovations such as
corporate social responsibility as well as environmental sustainability. For instance, in Australia
especially among Aboriginal and Torres Strait Islander communities, M&C Saatchi is involved
in corporate social responsibility innovations geared at ensuring sustainability within the
community.
INNOVATION REPORT 4
The innovations are aimed at empowering the communities through the provision of
essential programs such as quality and affordable education, clean water among other hygiene
and sanitation projects. The company is involved in innovative programs such as the digging of
boreholes to provide clean water as well as sensitizing of the communities on the need to
conserve essential resources such as forests, water among other critical resources. Similarly, with
the aim of ensuring environmental sustainability, M&C Saatchi has embraced innovations geared
at ensuring that the environment is protected. For instance, having realized that forest fires
present one of the biggest threats to the conservation of the environment in Australia, this
company has conducted various researches with the aim of coming up with a viable solution to
the problem of forest fires.
Such efforts have resulted to the innovation by the agency of the NRMA Fire Blanket
sensor network to address the issue of destruction of forest resources as result of the perennial
forest fires(Bartel & Garud, 2009). This innovation has enabled for the detection of the areas
within the forests that are mostly prone to forest fires. Similarly, the innovative network has
made it possible for the authorities to receive signals on the areas where fire starts. This makes it
easier for the authorities to access the areas within the forest that are under the threat of fire and
stop the fire before it spreads and destroys large areas of the forest.
This system is used in the provision of an early warning signal in the case of
bushfires(Amabile, 1988). NRMA Fire blanket is a type of prototype sensor network that is
wireless and has the ability to smell bushfire, assist in pinpointing the exact location where
bushfire has occurred, while at the same time has the ability to tract and predict the areas where
the fire could spread to.
The innovations are aimed at empowering the communities through the provision of
essential programs such as quality and affordable education, clean water among other hygiene
and sanitation projects. The company is involved in innovative programs such as the digging of
boreholes to provide clean water as well as sensitizing of the communities on the need to
conserve essential resources such as forests, water among other critical resources. Similarly, with
the aim of ensuring environmental sustainability, M&C Saatchi has embraced innovations geared
at ensuring that the environment is protected. For instance, having realized that forest fires
present one of the biggest threats to the conservation of the environment in Australia, this
company has conducted various researches with the aim of coming up with a viable solution to
the problem of forest fires.
Such efforts have resulted to the innovation by the agency of the NRMA Fire Blanket
sensor network to address the issue of destruction of forest resources as result of the perennial
forest fires(Bartel & Garud, 2009). This innovation has enabled for the detection of the areas
within the forests that are mostly prone to forest fires. Similarly, the innovative network has
made it possible for the authorities to receive signals on the areas where fire starts. This makes it
easier for the authorities to access the areas within the forest that are under the threat of fire and
stop the fire before it spreads and destroys large areas of the forest.
This system is used in the provision of an early warning signal in the case of
bushfires(Amabile, 1988). NRMA Fire blanket is a type of prototype sensor network that is
wireless and has the ability to smell bushfire, assist in pinpointing the exact location where
bushfire has occurred, while at the same time has the ability to tract and predict the areas where
the fire could spread to.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
INNOVATION REPORT 5
The NRMA Fire Blanket sensor network
The NRMA Fire Blanket sensor network is an engineering innovation which is credited
to M&C Saatchi. This is an essential innovative product of this company which has significantly
impacted the protection of the forests. Due to the importance of this engineering project
advanced by the company, it was rated as the best in Australia in 2017. For the longest time in
history, Australian forests have been under the threat of forest fires. The hot, dry climate of
Australia exposes nation’s forest cover to the threat of bushfires especially during the warmer
months of the year(Angle, 1989). The fires significantly impacts large tracts of land leading to
damages not only to the forests but also to personal property such as houses near forests as well
as causing loss of human life.
Indigenous groups such as Aboriginal and Torres Strait Islander communities, who use
fire as a means to forester grassland in their hunting process as well as clearing of the dense
vegetation for farming have over the years increased the chances of bushfires. Similarly, change
in Australia’s climate over the last 30 years increased the chances of occurrence of bushfires.
Several efforts by the government to control the damage caused by the bushfires bore little fruits
as massive tracts of land and property continued to be destroyed by the bushfire(Rogers &
Schoemaker, 1971).
The innovation of the NRMA Fire Blanket sensor network by M&C Saatchi as a
prototype wireless sensor with the ability to smell bushfire, pinpoint the specific areas where
there is bushfire, track as well as predict areas likely to be under bushfires is therefore an
essential initiative which has increased response to the bushfires by authorities thereby reducing
the impact of fire on the Australian forest cover and property. The innovative device has the
ability to sense and track smoke from bushfire as well as provides the communities and the
authorities with an early warning signal. The device sniffs the air to detect the bushfire smoke
The NRMA Fire Blanket sensor network
The NRMA Fire Blanket sensor network is an engineering innovation which is credited
to M&C Saatchi. This is an essential innovative product of this company which has significantly
impacted the protection of the forests. Due to the importance of this engineering project
advanced by the company, it was rated as the best in Australia in 2017. For the longest time in
history, Australian forests have been under the threat of forest fires. The hot, dry climate of
Australia exposes nation’s forest cover to the threat of bushfires especially during the warmer
months of the year(Angle, 1989). The fires significantly impacts large tracts of land leading to
damages not only to the forests but also to personal property such as houses near forests as well
as causing loss of human life.
Indigenous groups such as Aboriginal and Torres Strait Islander communities, who use
fire as a means to forester grassland in their hunting process as well as clearing of the dense
vegetation for farming have over the years increased the chances of bushfires. Similarly, change
in Australia’s climate over the last 30 years increased the chances of occurrence of bushfires.
Several efforts by the government to control the damage caused by the bushfires bore little fruits
as massive tracts of land and property continued to be destroyed by the bushfire(Rogers &
Schoemaker, 1971).
The innovation of the NRMA Fire Blanket sensor network by M&C Saatchi as a
prototype wireless sensor with the ability to smell bushfire, pinpoint the specific areas where
there is bushfire, track as well as predict areas likely to be under bushfires is therefore an
essential initiative which has increased response to the bushfires by authorities thereby reducing
the impact of fire on the Australian forest cover and property. The innovative device has the
ability to sense and track smoke from bushfire as well as provides the communities and the
authorities with an early warning signal. The device sniffs the air to detect the bushfire smoke
INNOVATION REPORT 6
and then allows the nodes to send communication with each other suing a sensor network that is
wireless to assist in the location of the source of the smoke(Angle & Van de Ven, 1989).
and then allows the nodes to send communication with each other suing a sensor network that is
wireless to assist in the location of the source of the smoke(Angle & Van de Ven, 1989).
INNOVATION REPORT 7
Diffusion and entrepreneurship associated with the innovation
The NRMA Fire Blanket sensor network system innovated by M&C Saatchi immediately
diffused into the Australian society. Due to the high total annual cost of natural disasters which
were expected to rise from $9-$33 billion by the year 2050, innovation of the NRMA system has
been highly embraced across Australia (Bennis, et al. 1962).
The use of the NRMA system saves the nation billions of dollars which was used in the
fight against natural disasters such as bushfire. This innovation, which is a corporate social
responsibility initiative by the company has had entrepreneurship impacts on the
company(Marcus & Weber, 1989). The company has gained trust and confidence from clients as
it is viewed to be having the good will of the client at its heart. The rating of the company as the
most innovative companies in Australia by Science and Technology Australia (STA) has seen
the company gain public limelight which has enabled it market its services to the public hence
increasing its customer base and annual revenue.
Diffusion and entrepreneurship associated with the innovation
The NRMA Fire Blanket sensor network system innovated by M&C Saatchi immediately
diffused into the Australian society. Due to the high total annual cost of natural disasters which
were expected to rise from $9-$33 billion by the year 2050, innovation of the NRMA system has
been highly embraced across Australia (Bennis, et al. 1962).
The use of the NRMA system saves the nation billions of dollars which was used in the
fight against natural disasters such as bushfire. This innovation, which is a corporate social
responsibility initiative by the company has had entrepreneurship impacts on the
company(Marcus & Weber, 1989). The company has gained trust and confidence from clients as
it is viewed to be having the good will of the client at its heart. The rating of the company as the
most innovative companies in Australia by Science and Technology Australia (STA) has seen
the company gain public limelight which has enabled it market its services to the public hence
increasing its customer base and annual revenue.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
INNOVATION REPORT 8
M&C Saatchi’s cross-cultural engagement policies
One of the key factors contributing to bushfire in Australia is the hunting and agricultural
culture of the Aboriginal and Torres Strait Islander communities. These communities have the
tendency of using fire to clear bushes for farming as well as using fires fire to forester grassland
in the hunting process, which in some cases leads to the spread of fire affecting the forests. To
ensure effective operation of the technological innovation in addressing the problem of bushfire,
M&C Saatchi has enacted cultural engagement policies aimed at incorporating the Aboriginal
and Torres Strait Islander communities in the fight of bushfires.
The company involves the services of the Aboriginal and Torres Strait Islander
communities in the detection of the bushfires. Since these group lives adjacent to forests, they
have been trained on how to use the innovation in detecting bushfires to enable them report to
the authorities in case they observe the smoke signs so that the fire can be controlled(Cummings,
1965). Hence some of the cross cultural policies of the company include education and
enlightenment of the indigenous communities on the effects of bushfire, empowerment of these
communities to give them an alternative source of livelihood and enable them move from the
hunting as an economic activity.
M&C Saatchi’s cross-cultural engagement policies
One of the key factors contributing to bushfire in Australia is the hunting and agricultural
culture of the Aboriginal and Torres Strait Islander communities. These communities have the
tendency of using fire to clear bushes for farming as well as using fires fire to forester grassland
in the hunting process, which in some cases leads to the spread of fire affecting the forests. To
ensure effective operation of the technological innovation in addressing the problem of bushfire,
M&C Saatchi has enacted cultural engagement policies aimed at incorporating the Aboriginal
and Torres Strait Islander communities in the fight of bushfires.
The company involves the services of the Aboriginal and Torres Strait Islander
communities in the detection of the bushfires. Since these group lives adjacent to forests, they
have been trained on how to use the innovation in detecting bushfires to enable them report to
the authorities in case they observe the smoke signs so that the fire can be controlled(Cummings,
1965). Hence some of the cross cultural policies of the company include education and
enlightenment of the indigenous communities on the effects of bushfire, empowerment of these
communities to give them an alternative source of livelihood and enable them move from the
hunting as an economic activity.
INNOVATION REPORT 9
How senior engineers function as innovators in the company environment
M&C Saatchi has embraced innovation as the best way of gaining a competitive
advantage in the competitive global business environment. The company has set up the research
and development department which is in charge of conducting research and coming up with
innovations in various areas. One of the senior engineers behind the innovations at M&C Saatchi
is Martin MacGregor, the former Managing Director of Nota Bene MEC Cape Town.
Since joining the company, MacGregor has initiatives a myriad of innovations which
have seen the company gain major accolades as the most innovative company(Clark, 1987). He
brought to the company the innovative ideas which led to the shift of the company from focusing
on the making of big TV ads and thinking that it would make the company achieve major
success. According to him, success of the company relies on its ability to embrace sustainable
innovations and as a result, the company embraced innovations such as the NRMA Fire Blanket
sensor network which is marked as one of the major breakthrough innovations of the company.
How senior engineers function as innovators in the company environment
M&C Saatchi has embraced innovation as the best way of gaining a competitive
advantage in the competitive global business environment. The company has set up the research
and development department which is in charge of conducting research and coming up with
innovations in various areas. One of the senior engineers behind the innovations at M&C Saatchi
is Martin MacGregor, the former Managing Director of Nota Bene MEC Cape Town.
Since joining the company, MacGregor has initiatives a myriad of innovations which
have seen the company gain major accolades as the most innovative company(Clark, 1987). He
brought to the company the innovative ideas which led to the shift of the company from focusing
on the making of big TV ads and thinking that it would make the company achieve major
success. According to him, success of the company relies on its ability to embrace sustainable
innovations and as a result, the company embraced innovations such as the NRMA Fire Blanket
sensor network which is marked as one of the major breakthrough innovations of the company.
INNOVATION REPORT 10
Circumstances that hindered innovation in the company
Although Saatchi marketing agency was rate as the most innovative company in 2017, the
company has faced various challenges which have hindered its capacity to embrace full
innovation. Some of the challenges include;
The high cost of innovation
Inadequate personnel with the necessary research skills
Overconcentration on commercial activities which bring immediate financial gains as
opposed to innovative initiatives
Challenges faced in producing required information
In gathering information from the company on innovation, I encountered various challenges such
as;
Lack of cooperation from some respondents.
Time limit. There was no adequate time to cover all the areas of innovation of the
company.
Financial constraints. Due to inadequate funds to facilitate effective information
collection, it was impossible to collect data from all necessary areas of the company’s
innovation.
Recommendations on what should be done to improve future data collection
To ensure effective data collection in the future, the following measures should be put in place;
Do proper feasibility studies to come up with appropriate budgetary allocations for the
information collection.
Allocate more time for the research to allow for the collection of all relevant data.
Talk to the company in advance to inform respondents of the purpose of the research to
improve their cooperation.
Diagrammatic model summarizing the innovation process at M&C Saatchi
M&C Saatchi uses the Rodgers’s basic innovation and diffusion model in its innovation.
The diagrammatic model views the innovation process as a linear sequence consisting of three
basic stages of the idea of the invention, development of the idea and finally the diffusion of the
innovation and its adoption by users(Rogers, 1983)
Circumstances that hindered innovation in the company
Although Saatchi marketing agency was rate as the most innovative company in 2017, the
company has faced various challenges which have hindered its capacity to embrace full
innovation. Some of the challenges include;
The high cost of innovation
Inadequate personnel with the necessary research skills
Overconcentration on commercial activities which bring immediate financial gains as
opposed to innovative initiatives
Challenges faced in producing required information
In gathering information from the company on innovation, I encountered various challenges such
as;
Lack of cooperation from some respondents.
Time limit. There was no adequate time to cover all the areas of innovation of the
company.
Financial constraints. Due to inadequate funds to facilitate effective information
collection, it was impossible to collect data from all necessary areas of the company’s
innovation.
Recommendations on what should be done to improve future data collection
To ensure effective data collection in the future, the following measures should be put in place;
Do proper feasibility studies to come up with appropriate budgetary allocations for the
information collection.
Allocate more time for the research to allow for the collection of all relevant data.
Talk to the company in advance to inform respondents of the purpose of the research to
improve their cooperation.
Diagrammatic model summarizing the innovation process at M&C Saatchi
M&C Saatchi uses the Rodgers’s basic innovation and diffusion model in its innovation.
The diagrammatic model views the innovation process as a linear sequence consisting of three
basic stages of the idea of the invention, development of the idea and finally the diffusion of the
innovation and its adoption by users(Rogers, 1983)
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
INNOVATION REPORT 11
Source: Adapted from Rodgers (1983, pp.165).
Source: Adapted from Rodgers (1983, pp.165).
INNOVATION REPORT 12
References
Amabile, T. M. 1988. A model of creativity and innovation in organizations. In Research in
Organizational Behavior, Vol. 10, B. M. Staw and L. L. Cummings, eds. Greenwich,
Conn.: JAI Press.
Angle, H. A. 1989. Psychology and organizational innovation. Chapter 5 in Research on the
Management of Innovation: The Minnesota Studies, A. Van de Ven, H. Angle, and M. S.
Poole, eds. New York: Ballinger/Harper & Row.
Angle, H. A., and A. H. Van de Ven. 1989. Suggestions for managing the innovation journey.
Chapter 21 in Research on the Management of Innovation: The Minnesota Studies, A.
Van de Ven, H. Angle, and M. S. Poole, eds. New York: Ballinger/Harper & Row.
Bartel, C. A., & Garud, R. (2009). The role of narratives in sustaining organizational innovation.
Organization science, 20(1), 107-117.
Bennis, W. G., K. D. Benne, and R. Chin. 1962. The Planning of Change. New York: Holt,
Rhinehart and Winston.
Bryson, J., and W. Roering. 1989. Mobilizing innovation efforts: The case of government
strategic planning. Chapter 18 in Research on the Management of Innovation: The
Minnesota Studies, A. Van de Ven, H. Angle, and M. S. Poole, eds. New York:
Ballinger/Harper & Row. Clark, P. 1987. Anglo-American Innovation. Berlin: Walter de
Gruyter.
Cummings, L. L. 1965. Organizational climates for creativity. Academy of Management Journal,
8:220–227.
References
Amabile, T. M. 1988. A model of creativity and innovation in organizations. In Research in
Organizational Behavior, Vol. 10, B. M. Staw and L. L. Cummings, eds. Greenwich,
Conn.: JAI Press.
Angle, H. A. 1989. Psychology and organizational innovation. Chapter 5 in Research on the
Management of Innovation: The Minnesota Studies, A. Van de Ven, H. Angle, and M. S.
Poole, eds. New York: Ballinger/Harper & Row.
Angle, H. A., and A. H. Van de Ven. 1989. Suggestions for managing the innovation journey.
Chapter 21 in Research on the Management of Innovation: The Minnesota Studies, A.
Van de Ven, H. Angle, and M. S. Poole, eds. New York: Ballinger/Harper & Row.
Bartel, C. A., & Garud, R. (2009). The role of narratives in sustaining organizational innovation.
Organization science, 20(1), 107-117.
Bennis, W. G., K. D. Benne, and R. Chin. 1962. The Planning of Change. New York: Holt,
Rhinehart and Winston.
Bryson, J., and W. Roering. 1989. Mobilizing innovation efforts: The case of government
strategic planning. Chapter 18 in Research on the Management of Innovation: The
Minnesota Studies, A. Van de Ven, H. Angle, and M. S. Poole, eds. New York:
Ballinger/Harper & Row. Clark, P. 1987. Anglo-American Innovation. Berlin: Walter de
Gruyter.
Cummings, L. L. 1965. Organizational climates for creativity. Academy of Management Journal,
8:220–227.
INNOVATION REPORT 13
Dornblaser, B. M., T. Lin, and A. H. Van de Ven. 1989. Innovation outcomes, learning, and
action loops. Chapter 7 in Research on the Management of Innovation: The Minnesota
Studies, A. Van de Ven, H. Angle, and M. S. Poole, eds. New York: Ballinger/Harper &
Row.
Garcia-Morales, V. J., Llorens-Montes, F. J., & Verdú-Jover, A. J. (2006). Antecedents and
consequences of organizational innovation and organizational learning in
entrepreneurship. Industrial Management & Data Systems, 106(1), 21-42.
Marcus, A., and M. Weber. 1989. Externally induced innovation. Chapter 16 in Research on the
Management of Innovation: The Minnesota Studies, A. Van de Ven, H. Angle, and M. S.
Poole, eds. New York: Ballinger/Harper & Row.
Rogers, E. 1983. Diffusion of Innovations. Third Edition. New York: Free Press.
Rogers, E., and F. Schoemaker. 1971. Communication of Innovation: A Cross-Cultural
Perspective. New York: Free Press.
Weerawardena, J., O'Cass, A., & Julian, C. (2006). Does Industry matter? Examining the role of
industry structure and organizational learning in innovation and brand performance.
Journal of business research, 59(1), 37-45.
Dornblaser, B. M., T. Lin, and A. H. Van de Ven. 1989. Innovation outcomes, learning, and
action loops. Chapter 7 in Research on the Management of Innovation: The Minnesota
Studies, A. Van de Ven, H. Angle, and M. S. Poole, eds. New York: Ballinger/Harper &
Row.
Garcia-Morales, V. J., Llorens-Montes, F. J., & Verdú-Jover, A. J. (2006). Antecedents and
consequences of organizational innovation and organizational learning in
entrepreneurship. Industrial Management & Data Systems, 106(1), 21-42.
Marcus, A., and M. Weber. 1989. Externally induced innovation. Chapter 16 in Research on the
Management of Innovation: The Minnesota Studies, A. Van de Ven, H. Angle, and M. S.
Poole, eds. New York: Ballinger/Harper & Row.
Rogers, E. 1983. Diffusion of Innovations. Third Edition. New York: Free Press.
Rogers, E., and F. Schoemaker. 1971. Communication of Innovation: A Cross-Cultural
Perspective. New York: Free Press.
Weerawardena, J., O'Cass, A., & Julian, C. (2006). Does Industry matter? Examining the role of
industry structure and organizational learning in innovation and brand performance.
Journal of business research, 59(1), 37-45.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
INNOVATION REPORT 14
Appendices
Cooperation Request
May 12, 2018
Kevin Browl,
XYZ Company Inc.
14 Edith Street,
Hackey North,
10200
Dear Sir,
I am writing this letter seeking cooperation with your company in the initiation of sustainable
innovations. I am an experienced engineer having served at XYZ Company Inc. as a senior
researcher for five years. My interest for cooperation with your company is due to the impact of
the NRMA Fire Blanket sensor network to the Indigenous communities of Australia. To discuss
this request further, Kindly contact me at Kevin.browle@gmail.com. Thank you for your time.
Sincerely
Kevin Browle
XYZ Company Inc.
Appendices
Cooperation Request
May 12, 2018
Kevin Browl,
XYZ Company Inc.
14 Edith Street,
Hackey North,
10200
Dear Sir,
I am writing this letter seeking cooperation with your company in the initiation of sustainable
innovations. I am an experienced engineer having served at XYZ Company Inc. as a senior
researcher for five years. My interest for cooperation with your company is due to the impact of
the NRMA Fire Blanket sensor network to the Indigenous communities of Australia. To discuss
this request further, Kindly contact me at Kevin.browle@gmail.com. Thank you for your time.
Sincerely
Kevin Browle
XYZ Company Inc.
INNOVATION REPORT 15
A letter thanking the company for the cooperation
May 12, 2018
Kevin Browl,
XYZ Company Inc.
14 Edith Street,
Hackey North,
10200
Dear Sir,
I wish to send my heartfelt gratitude to the company for accepting my request for cooperation.
This assignment enabled me to learn from your pool of qualified staff on sustainable innovation.
I forever hold your company in high esteem for the professionalism and dedication towards the
protection of our forests and empowerment of the Indigenous communities. I look forward to
future cooperation with the company on other innovation initiatives. Thank you.
Sincerely
Kevin Browle
XYZ Company Inc.
A letter thanking the company for the cooperation
May 12, 2018
Kevin Browl,
XYZ Company Inc.
14 Edith Street,
Hackey North,
10200
Dear Sir,
I wish to send my heartfelt gratitude to the company for accepting my request for cooperation.
This assignment enabled me to learn from your pool of qualified staff on sustainable innovation.
I forever hold your company in high esteem for the professionalism and dedication towards the
protection of our forests and empowerment of the Indigenous communities. I look forward to
future cooperation with the company on other innovation initiatives. Thank you.
Sincerely
Kevin Browle
XYZ Company Inc.
INNOVATION REPORT 16
Questions prepared for the interview with company engineers
1. What drives your innovation agenda?
2. Why did you choose on sustainable innovation?
3. What are some of the challenges encountered in coming up with innovations?
4. What should be done to increase innovation in the country?
Questions prepared for the interview with company engineers
1. What drives your innovation agenda?
2. Why did you choose on sustainable innovation?
3. What are some of the challenges encountered in coming up with innovations?
4. What should be done to increase innovation in the country?
1 out of 16
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
© 2024 | Zucol Services PVT LTD | All rights reserved.