Literature Review on Push and Pull Factors

This assignment involves a detailed analysis of push and pull factors in different fields, including innovation, migration, and entrepreneurship. The literature review will examine how these factors influence outcomes such as technological change, environmental impact, and business intelligence. It will also explore the specificities of eco-innovations compared to other innovations, and discuss the role of regulatory push/pull, technology push, and market pull in driving these changes.

INNOVATION RESULTS
FROM PUSH AND PULL
FACTOR

Table of Contents
INTRODUCTION ..........................................................................................................................1
CONCLUSION................................................................................................................................5
RFFERENCES.................................................................................................................................6
.........................................................................................................................................................7

INTRODUCTION
Innovation has been defined as a new plan and method. It has received attention of
several researchers in whole fields of practice and study. It is a process of changing, an invention
or idea into a product or service that creates values for which buyers will play. This term can be
defined as more effective and something original as a activity. Pull and push strategies are those
that drive person away from a place a draw individual to a innovative area. It assist to determine
immigration or migration of specific location from individual land to another. Present report is
based on hospitality sector that include Hilton London Metropole, it is a 4-star hotel in London
(Abecassis‐Moedas and Benghozi, 2012). Cited hotel apply pull and push strategical because it
is very essential to attract visitor as well as customers.
Innovation has been defined as deed changes as an opportunities. It will changes experienced in
technology such as environment. Innovation is very important to change in client desire related
to variation in experienced, taste and purchasing power.
John Bessant: He is a chair and professor in innovation director and management at imperial
college, Tanaka business school, London.
Joe Tidd: He is a professor of innovation and technology director and management of studies at
science and technology policy research(SPRU) university of Sussex.
Both are authors of managing innovation like market and organisation change, integrating
technology, it published by their son.
Innovation and entrepreneurship
According to the Joe Tidd , says innovation is a capacity to innovate is a key factor of
competitive benefits but management of innovation define as a risky. Joe Tidd provides a
systematic, integrated and clear framework which will guide several persons. According to this
authors which will apply pull and push strategy. It is a extensive collection of assess factors for
every person including innovation methods, media clips etc. It is needed because it clear the link
between several entrepreneurship and innovation. It also define business success by producing
something new and unique goods to the customers. Corporate element such as a activity to
control or plan company strategy. This book specified, will who want to getting leadership in
technology management as well as development.
According to the author say push and pull strategy because it is very essential to identify
large number of the attraction. It is a best way of trust and thinking is not dependent upon the
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outsider views. Those factor provide large number of customer thinking related to hotel facility
and healthy product. It is needed because every business applied marketing mix elements like
place, people and other. According to me both factor are necessary to develop best and
innovative product and creative service related to their demand as well as required(Battour,
Battor, and Ismail, 2012). The Premier In hotel applied the pull strategy because they have
several customer but they are not satisfied their services. Buyers motivation is very essential
because it is a major part of the enterprise. They have some power to develop best factor as well
as sources.
Hilton London Metropole
This is a largest hotel in London. Their guest can maintain their task plans using special
services and and a consecrated business coordinators at the canter. This restaurant provide many
service like refreshment and breakfast until 11 pm on holidays as well as weekdays, choose a
executive or suite room. It as a renovation that maximize the hall floor area by 60 percent,
included two updated and lounges 11 conference rooms. It is a one of largest meeting conference
Hotel in Europe, this central London restaurant will provides 40 fully equipped group activity
as well as meeting place and 4100 sq meters.
Push and Pull factor
Those factor is very essential to attract large number of the visitor as well as customers in
the Hilton London Metropole services and products (Cainelli, De Marchi, and Grandinetti,
2015). A push strategy is forceful, and a source relates to the economy from which people
migrates. A push factor is a distress or flow that drives a people away from a particular as well as
certain place. It is generally a best benefit that engage people to current location.
Push strategy is a promotional technique which involves and taking the goods directly to
the buyers, it is essential that ensuring the consumer is aware of Hilton product brand at the point
of buy. At the hotel, visitor or guest will find the comfort of convenience and home of the work
place. There are different dinning venues like modern EDG Lounge & Bar and our all innovative
grab or go restaurant. While the customer are not aware for the hospitality services and product.
So they should applied promotion technique like advertisement ,promotion and other
communication channel. In this hotel have deluxe room, which is convenient adequate for all
families and friends group. It is very common factor that every firm applied because it reduce the
time and conflict between the staff members. In this market there are different tools and
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technique's available to promote. Several buyers are not aware for hotel services and their pricing
strategy, so communication channel perform their role in the way of providing information
(Cuerva, and et. al 2014). their product It is very important to create customer demand and their
need for particular product. There are some examples of push tactics like:
 Point of sales demonstration
 Direct selling to buyers in face to face or showrooms
 Applying maintaining and design a reputation for reliability.
 Another examples is mobile phone sales.
 Talks with food retailers to inventory hotel innovative product or creative service
 Prompt supply chain management allowing retailers an efficient demand and supply
 Product packaging design is very essential to encourage customers.
Pull factor: This strategy is very important to motivating buyers to seek out product demand and
service facility in an active process. According to this factor requires extremely visible brand
which can be improved through mass media promotion. This sources is needed to develop
customer motivation and satisfaction in the market place. It is a best factor of customer relation
that reduce misunderstanding and conflict between among the customers(Di Stefano,
Gambardella, and Verona, 2012). It is necessary to achieve high number of customer satisfaction
related to same product. Here are several examples which are follow by Hilton London
Metropole hotel:
 Buyer relationship management
 Mass media media promotion and advertisement
 Discounts and sales promotions
 Publicity and word of mouth recommendation
 Product packaging and design
 Online and direct marketing
So those factor is very important to develop customer attraction and develop their vision and
mission in the way of product or service. Every one business needed this factor in their operation
because it provide several facility by customers and employees. It is a current research objectives
as well as aims at performing the various between the facility related motivation held by those
customers who choose cultural. Pull factor are active which support unique as well as natural
environment, safety, healthy food, creative service, innovative product, entertainment, and other
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benefits (Foshay, and Kuziemsky, 2014). From the above information of ego-enhancement , it
should be clearly define present customers basic needs in the potential buyers. There are some
characteristic of pull factor are as follows:
 In this way goods demand is very high
 Consumer brand define the high degree of product purchase involvement Customer make best product quality related to decision making before they go to the
hotel.
Innovation in hospitality sectors are: There are many points that examine different points are as
follows:
Product development: It covers the complete process of brining a innovative product to market
place. The Hilton hotel should be focused on this process because it is very essential to attract
large number of customers. Cited hotel produced fresh and healthy food product to the buyers. It
is needed because it provide good understanding of customer wants and needs of the opposition
environment and of the concept of market represents the high needed factor for the success of a
innovative goods.
Measuring innovation: It is a management theory for define MBO(Management by objective).
In this way cited hotel set a target and measure the progress. In this way enterprise will move
earth and heaven to achieve it.
Innovation processes in hotel chain: In this way, the hotel industry has a very hard time resisting
the regulated globalization pressure. In order to achieve as well as survive the fierce region
challengers, even the chain of cited hotel need to several potential buyers an added value that
they not earn from their challengers.
leadership and innovation process: It is a technique and philosophy that combines various
leadership styles to influence workers to produce innovative as well as creative products, ideas
and services. The important role and responsibility in the practice of innovation leadership is the
new leader.
Customer motivation:
It is very important to develop best products and hotel vision as well as mission. It is a
best way of buyers satisfaction or motivation involves queries about the person visit and eat their
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food. It is needed to provide success and development in the whole world. Motivated customer
achieve various factors and methods to identify market requirement.
The hotel manager are use both pull and push factor to sell and promote services ans
products. They are produce ends of those strategies , with wholesalers, manufactures and
distributors for pushing goods towards managers and they pushing items to buyers. They also
pull several customers with different methods and technique's.
Importance of pull and push factor:
Those factor is very essential to identify basic needs and demand. The hospitality sector
apply the push strategy because this is very important to help in achieving large number of the
customer attraction (Godin, and Lane, 2013). This factor provide different sources like
advertisement, promotion, publicity, packaging and designing, publicity and mouth to mouth are
communication channel. India economic destiny was define many years ego related to the
international capital flow. Under this technique give innovative product and creative service.
In a various world, we define economic future into the international investment fund
flows. Push factors are demanding, often times forceful that a particular people of group of
person leave one location for another, or at last provide that people cause to need as well as wand
to take either because of violences threat of financial security. It is essential force a individual or
population one location to seek refuge in another area as well as better country. This situation
which force person to leave their home town like sub slandered level of the living , bullying,
land, food, political, religious abuse even natural structure and population etc. The main aim and
objective of this strategy determine the best achievement in this filed. It assist to get the good
into the buyers hand with little of no promoting as well as advertising. This factor involves
individual selling to change a person mind (Horbach., and et. al 2013). Current trade define the
better location for several marketing factors as there plenty of business opportunities to produce
to several firms according people these kind of programs. They have many characteristic like:
 Goods division where there product brand loyalty is very low
 There are many challenger's are available for the same product or service in market place.
 Comparatively innovative product are be produced as well as lunched.
Several consumer is familiar and has they responsible for adequate knowledge about the goods
and services. Imaging a hospitality sector which manufacture produce and designs a innovative
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type of product as well as facility according to customer demand and need. They also open other
hotel in the market place they should try to promote their services and products.
Push marketing plan is a first developing idea which adopted by Hilton London
Metropole hotel in London. Because it is very effective to attaining large number of the people in
the market place. This idea will research the age, sex, location, race, status and other
demographic factor. It detailed about buyers that will be mark (Horbach and et. al., 2012).
Various marketing factor work better for different customers. It is assist long term relationship
with other hospitality sector.
Hilton London Metropole hotel provide many services for their target customers like
best quality product, comfortable sofa, candled light dinner in London. In this way that industry
determine the marketing mix plan like product, price, place, promotion, people, and other
factors. Under this firm refers to the mix plan in a various communication channels an industry
might use. It is important that a company promoting is individual place, and they usually specify
online, T.V. , trade show and print media adds to make larger effect on clients.
Once the online medial showing of an industry has been identify , it is needed to design
best products. Groups of copywriters, graphic designers, managers and technology professional
will task collaboratively to specify a information and find the much efficient way to define that
message (Hou, and et. al., 2011). Promotions as well as advertisement should told buyers to act
quickly to buy goods. Product brand that wand to high the potential of push strategy whiling
getting goals and objectives.
CONCLUSION
As per the above information, it will be concluded importance, benefits and role of pull
and push strategy. Those are very essential to identify company as well as customer needs and
wands in the market place. In this report we use Hilton London Metropole hotel which are
provide different services and innovative product. According to this task applied various tools
and technique's to attracting buyers in a high number. The critical understanding related to this
factor is very strong. Hotel applied the push strategy because it is provide high number of buyers
and develop best product. It an essential to improve long term relation and profit.
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RFFERENCES
Books and journals
Abecassis‐Moedas, C. and Benghozi, P. J., 2012. Efficiency and innovativeness as determinants
of design architecture choices. Journal of Product Innovation Management. 29(3),
pp.405-418.
Battour, M. M., Battor, M. M. and Ismail, M., 2012. The mediating role of tourist satisfaction: A
study of Muslim tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3),
pp.279-297.
Cainelli, G., De Marchi, V. and Grandinetti, R., 2015. Does the development of environmental
innovation require different resources? Evidence from Spanish manufacturing firms.
Journal of Cleaner Production. 94, pp.211-220.
Cuerva, M. C., Triguero-Cano, Á. and Córcoles, D., 2014. Drivers of green and non-green
innovation: empirical evidence in Low-Tech SMEs. Journal of Cleaner Production. 68,
pp.104-113.
Di Stefano, G., Gambardella, A. and Verona, G., 2012. Technology push and demand pull
perspectives in innovation studies: Current findings and future research directions.
Research Policy. 41(8), pp.1283-1295.
Foshay, N. and Kuziemsky, C., 2014. Towards an implementation framework for business
intelligence in healthcare. International Journal of Information Management. 34(1),
pp.20-27.
Godin, B. and Lane, J. P., 2013. Pushes and pulls: Hi (S) tory of the demand pull model of
innovation. Science, Technology, & Human Values. 38(5), pp.621-654.
Horbach, J., Oltra, V. and Belin, J., 2013. Determinants and specificities of eco-innovations
compared to other innovations—an econometric analysis for the French and German
industry based on the community innovation survey. Industry and Innovation. 20(6),
pp.523-543.
Horbach, J., Rammer, C. and Rennings, K., 2012. Determinants of eco-innovations by type of
environmental impact—The role of regulatory push/pull, technology push and market
pull. Ecological economics.78, pp.112-122.
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Hou, A. C and et. al., 2011. ‘Migrating to a new virtual world’: Exploring MMORPG switching
through human migration theory. Computers in Human Behavior. 27(5), pp.1892-1903.
Lee, L., Wong, P.K., Der Foo, M. and Leung, A., 2011. Entrepreneurial intentions: The
influence of organizational and individual factors. Journal of business venturing.26(1),
pp.124-136.
Peters, M., and et. al 2012. The impact of technology-push and demand-pull policies on technical
change–Does the locus of policies matter?. Research Policy. 41(8), pp.1296-1308.
Rauws, W.S. and de Roo, G., 2011. Exploring transitions in the peri-urban area. Planning Theory
& Practice. 12(2), pp.269-284.
Online
What are the Pull and Push factors of migration? .2016. [Online]. Available through:
<http://eschooltoday.com/migration/the-pull-and-push-factors-of-migration.html>.
[Assessed on 15th July 2017].
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