Getting the Best Talent is a Big Challenge - Report

Running head: INNOVATION SOLUTION
Getting the Best Talent is a Big Challenge
[Coles Supermarket, Australia]
Name of the student:
Name of the university:
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INNOVATION SOLUTION1
Executive Summary
The report is aimed at identifying an industry challenge (‘Getting the Best Talent) and proposing
a cutting edge innovation solution (Programmatic Advertising) to this problem. The solution was
identified using ‘Brainstorming’ and ‘Collaboration’ as the idea generation techniques. The
action to be performed utilizing the solution is posting the ‘Job Ads’. As found in the study, the
advertiser and the publisher can interact through one-to-one discussions. The move can be a
good initiative provided if Coles manages its culture and leadership as per the business needs.
The study identifies the ‘transformational leadership’ as the most preferred leadership style for
Coles considering an implementation of the ‘Programmatic Advertising’.

INNOVATION SOLUTION2
Table of Contents
1. An outline of the industry challenge ("GETTING THE BEST TALENT")...............................3
2. A Creative Proposal of a leading-edge strategic innovation solution, by using creative idea
generation techniques (use appendices to evidence the process)....................................................4
3. Implementation (the Strategic Innovation Model)......................................................................5
3.a. The innovation action plan....................................................................................................6
3.b. The Culture and the Leadership needed...............................................................................8
3.c. The innovation implementation..........................................................................................10
Conclusion.....................................................................................................................................12
References......................................................................................................................................13
Appendices....................................................................................................................................16
1. Brainstorming........................................................................................................................16
2. Collaboration.........................................................................................................................17

INNOVATION SOLUTION3
1. An outline of the industry challenge ("GETTING THE BEST
TALENT")
The industry challenge, which is the central focus of this report is “getting the best
talent”. It is not the challenge specific to one company but many across the different industries
in Australia. However, this study discusses the issue particularly in the context of 'Coles', which
is one of the most reputed large chains of supermarket stores. Coles enjoyed it being in a duopoly
market with Woolworths as it had in those days less trouble to manage and more opportunities to
gain from. However, the Australian retail market landscape will soon change to accommodate
three retail brands holding the lion’s share of shoppers. This will certainly be a case in the next
10 years if Aldi grows with the current pace to double its market share. A doubling of the market
share will bring it to 22% almost equaling the shares of Woolworths and Coles such as 28% and
22% respectively (Smh.com.au 2020). Aldi performs better in terms of overall customer
satisfaction as compared to Coles.
The facts stated above indicate that Coles had struggled to boost its market shares while
Aldi had been doing it considerably. There can be many reasons why Coles has not been able to
boost its shares of shoppers in recent few years. It can be a case of strategic failures or a lack of
innovation from the retail brand. Irrespective of the reasons it could be, Coles like many other
retailers also faces similar situations when it comes to attract and retain the industry's best
talent. It is due to many reasons such as a likely labor shortage in years to come, increasing
talent competition between the industry’s retailers and so forth (Tai.org.au 2020). According to a
report from the “Boston Consulting Group (BCG)”, Australia is likely to experience a significant
labor shortage by 2030. The shortage could be as many as 2.3 million workers (Tai.org.au 2020).