Innovation Sources and Types within Different Types of Organizations

This article discusses the definition of innovation and how it is successfully developed and embedded within different companies. It also covers the different types of innovation within organizations, including radical, incremental, and disruptive innovation.

INNOVATION SOURCES AND TYPES WITHIN DIFFERENT
TYPES OF ORGANIZATIONS
DEFINITION - Innovation refer to the practical
execution of unique ideas which turns into
unique and quality products. It is about adding
a new features and aspects that helps in
maximising the sale of products (Ali and Tang,
2022).
Different types of innovation within organisations
There are majorly three types innovation that takes place in different
organizations. They are:
Radical innovation
The radical innovation refers to an innovation that brings
change in the situations of a company. The changes in the situation
can either be in terms of the market or the business dynamics
(Mafimisebi, Obembe, and Aluko, 2020). This kind of innovation
can take place as a result of a change in the positioning of the
company, processes, services, or the way it gets associated with the
customers. For instance, Apple’s IPhone is a kind of radical
innovation. This is so because when it was introduced within the
market, the smart phones used to exist within the market. However,
the features the IPhone provided to its customers made it very
popular and also changed the brand position in the market.
Incremental innovation
Another type of innovation that takes place within an
organization is the incremental innovation. An incremental
innovation refers to an innovation that make changes in the existing
product by offering the customers with new features to the product,
or a brand or methods of production within the company. This kind
of innovation can be understood as evolution of the innovation has
been already been developed by the company. For instance, Gmail
is an example of incremental innovation. Earlier, the Gmail was
launched for the purpose of sending and receiving the emails but
over time, the company brought various features in order to enhance
the customer satisfaction.
Disruptive innovation
The advancement of the technology and the changes in
the behaviour of the consumers have brought the concept of
disruptive innovation within an enterprise. It has been identified that
a disruptive innovation follows the market more than a specific
brand, product or service within the market (Taran, Boer, and
Nielsen, 2021). For instance, Netflix can be a good example of the
disruptive innovation within the market. Netflix introduced itself in
the market by selling DVD by mail rental services to the market.
But it decided to innovate by providing the customers with an
application that provides the customers with movies, series for a
subscription fees.
Critical analysis of how innovation is successfully developed and embedded within different companies
There are different companies in market that makes use of different strategies in order to inculcate
a culture of innovation within their companies. They are explained below:
It has been determined that Asda makes use certain global level principles within their organization which
guides them throughout the process of developing and initiating something new within the company. Asda
believes in researching about the challenges faced the customers of the company and then on the basis of the
same developing something that eliminates the issue and help the company in enhancing the customer
satisfaction and catering to the needs of the customers associated with the company within the market. The
Asda tries to support its innovations with certain supporting frameworks that helps the company in sharing
the concepts and ideas within the market. However, developing something new that has not been developed
before is not an easy task. It requires time and effort and understanding towards the products. Therefore,
even though the company makes use of global framework and principles while innovation but it has to face
certain challenges associated with the concept of innovation within the market.
REFERENCES
Ali, S. and Tang, H., 2022. Is intellectual property beneficial to knowledge management?
Literature review on organizational knowledge protection. Journal of the Knowledge
Economy, pp.1-19
Mafimisebi, O.P., Obembe, D. and Aluko, O., 2020. Organization and product design
pairings: A review of product innovation capabilities, conceptualization, and future
directions. Strategic Change. 29(1). pp.13-24
Taran, Y., Boer, H. and Nielsen, C., 2021. The Business Model Innovation Process:
Preparation, Organization and Management. Routledge.