Innovation Strategy And Planning Report

Running head: INNOVATION STRATEGY
INNOVATION STRATEGY
Name of the Student
Name of the University
Author Note

INNOVATION STRATEGY1
Executive Summary
Innovation is described as a deliberate, purposeful, commercial exercise that involves
the successful implementation of new knowledge, ideas or process by individuals and
teams within an organizational context. Organizations need to be innovative to be
effective, competitive, successful and sustainable. The report follows a systematic
format whereby the innovation journey and associated strategies of Apple and Samsung
are discussed, followed by a discussion of the Innovation space and management
strategies and closing with some recommendations.

INNOVATION STRATEGY2
Table of Contents
Introduction........................................................................................................................3
About the enterprises.....................................................................................................3
Apple..............................................................................................................................3
Samsung........................................................................................................................4
Innovations and results..................................................................................................5
Structure of the report....................................................................................................6
Analysis and Recommendations.......................................................................................7
Innovation space............................................................................................................7
Position...........................................................................................................................8
Product Innovation.........................................................................................................9
Process innovation.......................................................................................................10
Paradigm Innovation....................................................................................................10
Innovation strategy and management process...............................................................11
Recommendations to improve.........................................................................................12
Conclusion.......................................................................................................................13
References.......................................................................................................................15

INNOVATION STRATEGY3
Introduction
Innovation can be described as a deliberate commercial process utilized by
enterprises to successfully implement new creative thoughts, processes, products and
devices into existing or new markets. In consideration of this innovation as a concept is
viewed as better solutions that meet the new problems, new requirements and needs of
the market (Acemoglu et al., 2018). Innovation often manifest through the offerings of
different firms such as a new process, services, technologies, products or business
models offered to users such as governments, societies and markets.
The innovation as an activity tries to create a breakthrough in the market through
the new offering. An innovation needs to be original as well as effective to break into
the market. According to Dorst (2015), innovation as a procedure often manifests itself
through the procedure of engineering while the problems are solved adequately through
a technical or scientific nature and associated solution. Cornaggia, et al., (2015) states
that in terms of business as well as economics, innovation is often undertaken as a
catalyst for growth which are thereby assisted by the rapid advancements in
communications as well as the transportations which together bring about successive
comparative advantage. This is the reason why the procedure of Innovation has
become considerably popular whereby different entreprises undertake activities and
associated innovation to ensure that better approaches are adopted to fulfill the needs
of the consumer base and apply advanced technologies along with organizational
strategies (Saebi & Foss, 2015). Hence, this study will be focusing on the aspect
related to the Apple and Samsung who are two pioneer firms in the domain of
electronics globally.
About the enterprises
Apple
The first enterprise which has been chosen for the purpose of the analysis is
Apple Inc. Apple Inc. is an American multinational technology enterprise which is

INNOVATION STRATEGY4
headquartered in Cupertino, California. The enterprise designs, develops as well as
sells consumer electronics, software and related online services. The company is one
of the big four leading technology companies such as Google, Amazon as well as
Microsoft (Bain & Kleinknecht, 2016). Apple engages in the sales of a wide variety of
products which comprise of smartphones such as iPhone, iPad tablet computers,
Mac personal computer , the portable iPod (which is the media player), the Apple
smartwatch, the Apple TV (a digital media player), the Air Pods (wireless ear buds) and
the Home Pods smart speaker.
The company has taken over the software domain whereby it has successfully
come up with offerings such as the mac Operating software, the IOS, the iPad operating
software, the Television operating software and the software’s related to the iTunes
media player as well (Acemoglu et al., 2018). In addition to entertainment and media
software, the enterprise has come up with various creativity and productivity suites as
well as professional applications like the Final Cut Pro and iWork. Apple also provides
online services which comprise of the iTunes Store, the iOS App store, the Mac App
store, the Apple Music, Apple TV, the iCloud and the associated services such as the
Apple Care, Apple Pay and the Apple Card.
Apple was founded by Steve jobs, Ronald Wayne and Steve Woznick in April
1976 in order to develop the Apple personal computer. The Apple Computer Inc. was
found in January 1977 and the computers began to sell quickly. Apple started shipping
new computers featuring innovative graphical user interfaces such as the Macintosh in
1984 and the marketing advertisements of the enterprise received critical acclaim (Bain
& Kleinknecht, 2016). Since then the firm has been able to come up with various
innovative technologies and systems that ensure effective operations.
Samsung
Samsung is a South Korean multinational conglomerate which is headquartered
in the Samsung Town in Seoul. The company consists of various affiliated businesses
and they are effectively united under the Samsung brand and are the largest South
Korean business conglomerate (Samsung.com 2020).

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Samsung enterprise was founded by Lee Byung Chul in 1938 and it functioned
as a trading company. Over the next three decades, the group has been able to
diversify into various areas such as electronic industries, insurance, securities and
textiles. The company experienced subsequent growth in different segments of the
economy and was divided into various groups after the founder’s death. The Samsung
Group is the only group which has experienced wide scale success throughout
(Acemoglu et al., 2018). Samsung electronics is the globe`s largest information
technology company and electronics maker by 2017 and has a powerful and significant
influence on the economy of South Korea which comprises of media, politics, culture
and other aspects as well. Samsung has focused its operations on the overall
development of the South East Asian companies (Bain & Kleinknecht, 2016).
Innovations and results
Apple
Presently, Apple is considered to be the most innovative company around the
globe. The enterprises innovative strategies involve development and sales of various
new products as well as innovative business models. The company tends to present
the consumers with a series of benefits with great software in a beautiful packaging.
Apple continuously pioneers into new business domains and creates market niches and
business spaces. The company has brought about game changing innovative
technologies such as the iPod, iTunes, iPhone and the iPad (Bain & Kleinknecht,
2016). Apples’ innovative leaders are generally involved in thinking in terms of the
pipelines as well as the platforms which relentlessly push and give ideas that drive the
pace of innovation. The competitors who take Apple`s offerings find themselves behind
them all the times. The business model of Apple is quite innovative whereby the stores
are matched as per the products, which help in providing the ultimate satisfaction to the
customers (Cornaggia, et al., 2015).
The commitment of Apple is cultural and process driven. Innovation forms the
heart of the enterprise and the innovative culture along with the innovative system has
greatly contributed towards ensuring that the enterprise is able to harness adequate