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Innovation strategy and practices Assignment

   

Added on  2021-04-16

24 Pages797 Words80 Views
Innovation strategy and practicesJD sports

Sources of innovation

Watching others

Users as innovators•JD is the market leader in the United Kingdom.•Having huge market share.•Innovation is important to maintain market leadership.•Will help in gaining competitiveness.

Advertising •JD sports maintain innovative approach in their advertising strategies also. •Innovative advertising helps to generate needs of the customers.•Innovation in advertisement is being initiated according to the taste and preference pattern of the customers.

Celebrity endorsements

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