Innovation and organisational behaviour in Rowlinson Knitwear

INNOVATION

Table of content
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Overview of Rowlinson Knitwear..........................................................................................1
P1 Innovation and its importance to the organisations as compare to invention...................1
P2 The way in which organisational vision, leadership, culture and teamwork can shape
innovation and commercialisation..........................................................................................3
TASK 2............................................................................................................................................5
P3 4P's of innovation and use of innovation funnel to examine and shape innovative ideas.5
P4 Developments in frugal innovation and its use in an organisational context....................6
TASK 3............................................................................................................................................6
P5 Importance of commercial funnel and application of new product development for
commercialisation of innovation............................................................................................6
P6 Innovation business case for an organisation and the ways of funding............................8
TASK 4............................................................................................................................................9
P7 Different tools that organisations can use to develop, retain and protect knowledge and
intellectual property................................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Innovation is can be defined as a tool which is used by organisation to capture large
market share with the help of new and innovative products. Aspirations of customers increases
with time and when their one need is fulfilled than another take place and they look for
innovative products that may satisfy their needs. Companies make modification in their existing
products and than launch them in market this help them to grab attention of customers and fulfil
organisational goals (Berry and Berry, 2018). Organisation chosen for this report is Rowlinson
Knitwear which is clothing company and executing business in UK. This assignment is based on
the innovation which is going to be implemented in Rowlinson Knitwear. The organisation is
going to launch daily wear and fashionable clothes in market. For this purpose various topics are
discussed under this report that are innovations and its comparison with invention, different
sources of innovation, the way in which innovation is developed, embedded and measured and
organisational vision, leadership, culture and teamwork can shape innovation and
commercialisation, 4p's of innovation, commercial and innovation funnel, frugal innovation, new
product development process, innovation business case and different tools for securing
knowledge and intellectual property.
TASK 1
Overview of Rowlinson Knitwear
Rowlinson Knitwear is a clothing company who is manufacturing school and corporate
wear. Currently organisation is executing business in UK successfully. All the products that are
sold by the compare are tested and made with good fabric. Headquarter of the company is in
Woodbank Mills, Turncroft Lane, UK. The organisation was established in 1935. the employees
of the company sews 40000 items every week.
P1 Innovation and its importance to the organisations as compare to invention
Innovation: When an organisation modify its existing product and launch it in the
market this process is called innovation. It helps to attract large number of customers by
providing them such products that are required by them. Rowlinson Knitwear can use this
technique to acquire large market share so that profitability can be enhanced and all the
operations can be executed appropriately (Boudreau and Lakhani, 2013).
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Invention: It refers to the introduction of a new idea in the market for the first time. This
help the organisations to target prospect customers who get attracted towards such products that
are new and have not yet been launched in the market. Managers of Rowlinson Knitwear can use
this option to attract large number of customers by introducing new products in market.
Difference between innovation and invention:
Invention Innovation
It can be defined as the introduction of a new
product or service in the market for the first
time.
Changes and modification in the existing
products can be defined as innovation.
Something new that can attract customers is
created with the help of invention.
A modified product that can be sold in the
market is created by innovation.
Scientific and technical skills are required for
invention.
Business and product knowledge is required
for innovation and it helps to enhance
employee engagement by providing them
challenging and interesting tasks
Invention is limited to research and
development and help the employees to
enhance their capabilities to attain growth in
future.
Innovation spread in whole organisation as it is
very important for those employees who are
capable to provide new ideas for the betterment
of the organisation as this will help to analyse
their skills and than provide them benefits
accordingly.
Sources of innovation: There are various sources of innovation that helps the
organisation to increase profits and sales. A few sources of innovation have been discussed
underneath:
The unexpected: It is very important for the manager to study the market so that market
changes and conditions can be determined. It will help to formulate effective strategies for the
business.
The incongruity: The companies should collect feed back form their customers so that
their complaints can be used as hints for the new innovation this whole process is known as
incongruity.
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