Review of Innovation Management Research

The provided assignment is a review of innovation management research, covering topics such as managing uncertainty in product innovation, untangling dynamic and operational capabilities, and employing lead thiocyanate additive to reduce hysteresis in perovskite solar cells. The document includes a list of references from various academic sources, including articles and books on the subject. Additionally, it provides information on online resources related to ecommerce in the UK and innovation management, as well as a definition of the innovation funnel.

Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Innovation and its importance................................................................................................1
P2 How vision and organisational culture can shape innovation................................................2
TASK 2............................................................................................................................................3
P3 4P's of innovation...................................................................................................................3
P4 Frugal innovation and its developments ...............................................................................4
TASK 3............................................................................................................................................5
P5 Commercial funnel and New product development process.................................................5
P6 Innovation Business case to access funding..........................................................................6
TASK 4............................................................................................................................................7
P7 Use of different tools to develop knowledge.........................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation refers to new idea, methods as well as devices. It is an application which
provides better solution so that they can meet requirements or wants. Innovation is production,
exploitation and assimilation of prices in economic spheres, renovation of merchandise as well as
establishment of new management system (Abdel-Razek and Alsanad, 2013). It assists in
attaining new and best results. Present report is based on EE Limited which provides mobile
network operator, internet service provider. It is a largest mobile network operator in UK. In
below mentioned report, organisational vision, leadership, culture as well as teamwork so that
they can do innovation has to be discussed.
TASK 1
P1 Innovation and its importance
Advancement can be refereed as growing new thought, techniques or devices. In financial
aspects and business, innovation is catalyst into development. With quick improvement in
transportation and conversation, concept related to advantages attain from competition has
concentrated on new sources of info which are antiquated for worldwide economy. Development
is considered as a substantial thing and it is connected in spearheading ways (Acemoglu, Gancia
and Zilibotti, 2012). There are two sorts of advancement which can be utilized of EE Limited
with a specific end goal to develop new items or administrations.
Product advancement – It is a act to acquire something new market which serves to association
in enhancing their quality of merchandise. For instance, Apple made an advancement on iPod on
chance that it is contrasted and Sony Walkman.
Process innovation – It is better approach for conveying new products and administrations to
service users. For instance, Virgin gathering have made numerous huge interests so as to serve
new administrations to consumers. It will help to EE Limited, to discover new merchandise and
services in which they can convey to clients.
Significance of advancement are as per following which help to organisation in assessing
and evaluating new administrations and products to clients.
Development of merchandise as well as process will assist in making competitive
advantage for refereed to firm (Alsanad and Abdel-Razek, 2016). They need to investigate that in
which way products and administrations are evaluated and analysed.
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It helps in deciding development and flourishing of economy.
While advancing new administrations and products will flourish to EE Limited in making
extensive share market and make solid position of firm keeping in mind end goal to deal with all
outside condition strengths. For instance, Apple presented an iPod which comprises roughly
1000 songs in a solitary advanced music player. As, it made more prominent accomplishment for
Apple.
Innovation is getting from advance as well as have to determine growth of profitability
and productivity which will transform into prosperity (Branstetter and Saggi, 2011). If there
should be an occurrence of Virgin company, staff members are working in working keeping in
mind goal to decide development of efficiency in an economy.
There is another term invention which is additionally like innovation. Be that as it may,
there is little distinction in two terms. Invention is characterized as, creation along with
presentation of new merchandise or process surprisingly. Invention is considered as something
new common-sense which has been finished by individuals and it likewise felt by them. In EE
Limited, it is duty of expert person to execute or produce new products as well as services with a
specific end goal so that they can attract large number of consumers.
P2 How vision and organisational culture can shape innovation
The vision statement of EE Limited is to provide best network as well as best services so
trust of consumers will increase by using digital lives. The mission statement of firm is to
provide efficient solution for all requirements related to business communication which will aid
in delivering better consumer service from implementation of project to management of accounts
of firm. Brand values of firm is to serve appropriate and best network which helps in fulfilling
their needs and delivering values for their service users. EE limited having a leading position in
fixed voice, networking as well as broadband services (Candelin-Palmqvist, Sandberg and
Mylly, 2012). Managers is using updated technology, services along with operations and they are
responsible for innovation and according to that they have to build or create a global network as
well as system. Organisational culture of EE Limited denotes or determine that how they are
dealing with distinctive employers as well as employees who are delivering better work in the
business entity. By utilising mission and vision statement along with organisation culture
manager of firm can innovate ideas for delivering best products and services to consumers which
will helps in satisfying needs and wants of them.
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According to case scenario of Virgin, staff members of EE Limited have to do proper
participation in all operational as well as managerial activities which are conducted by authority
of business entity which will aid them in accomplishing goals and objectives. They have to do
work in a team and in team some talented person is also be included which assist in delivering
motivation or encouragement and according to that performance level should be increased.
Employees and managers of EE Limited should provide proper support on improving skills
along with productivity as well as performance (Fernandes and Brandão, 2016).
Leaders have to do inspirational leadership which will succour employees in performing
their task in a appropriate manner. In both transactional along with transformational leadership
assist in delivering inspiration to other workers and taking feedback from them. Moreover,
managers and leaders should understand their core values and from that they become confident
to do qualitative work and also in an appropriate manner. Further, effective process for
communication should be used so that they can make innovative plans for developing or
innovating existing products and services and that should be presented in a new form or design.
TASK 2
P3 4P's of innovation
Innovation is that idea which help to business entity in redesigning and adjusting existing
merchandise and services of EE Limited. It can likewise be said that, there are distinctive part of
innovation which can be utilized by manager of organisation with a specific goal to fulfil
necessities of service users (Helfat and Winter, 2011). Advancement is that understanding which
defined how business entity will present new products as well as services. Four P's of innovation
implement by EE Limited are:
Press – There are key measurements which are incorporated into development;
organisational inspiration, resources (accessible of assets will helps to firm in focusing on their
inventive products), administration practices (in this they are allowing flexibility and autonomy
in their work practices and determining key objectives which must be accomplish with assistance
of group works), expertise (when person are working in particular area then it is essential or
necessary to give them legitimate information so they can do imaginative work).
Process – It is another idea which concentrate on how products and services are offered
to service users. As there are so many products and services which are utilized as a part of
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alleviation setting and they are at first produce for non-help setting. For this, EE Limited need to
utilize appropriate resources and innovate or develop existing products and services. Five things
which are involved in this: clear up, ideate, create, actualize and survey (Ke and et. al., 2016).
People – For doing any supportable advancement in EE Limited, it is fundamental to
required authority improvement. They need to inspire other individuals which enable
representatives to develop something new and build up team for offering support to others. It is
important to fit individual in group during time spent development.
Product – Manager of EE Limited needs to give imaginative products and services to
clients which will them to convey a bundle of advantages to them. Products ought to have three
fundamental unmistakable attributes, for example, determination (it must answer present need of
market), elaboration (easy to use and should to be in great plan), novelty (plan should be
exceptional so it will help them to attract more clients).
Funnel advancement is utilized to describe steps which are occurred in creating
merchandise. Reason for development of new products and services is to meet market demands
in financial structures. At a time of introductory phases of improvement, there are a few thoughts
which are gathered while refiner frameworks (Nambisan and Sawhney, 2011). After refining,
there are few thoughts which are collected by employees of EE Limited to execute it. Ideas
which are left with firm are consolidate with refining so new concept of products and
administrations will be presented.
P4 Frugal innovation and its developments
It refers to process which having a aim that they have to develop their business by
making new designs for products and services which will aid in reducing unnecessary activities
so that they can decrease total cost of products and services. Main aim of frugal innovation is to
create new merchandise and provide it as a cheap rate by maintaining level of quality. Manager
of EE Limited have to decrease their unnecessary cost which are spending on different activities
which they are doing while delivering services. Employers of firm have to design products and
services which will aid in increasing durability (Rampersad, Quester and Troshani, 2010). They
have to maintain quality which will help in attracting large number of consumers. For example,
Apple Inc. is using concept while introducing iPod. Frugal innovation helps managers of EE
Limited in innovating or creating new merchandise along with services so that they can attract
large number of service users. Market Driven innovation is helps in managing, designing as well
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as implementing new innovating process and it is based on consumers. Frugal innovation helps
in attaining goals and objectives in a specific period. When managers of EE Limited have to do
or implement frugal innovation and this will aid in attaining targets.
 It assists in delivering opportunity so that they can make strong position in competitive
market. They have to grasp all opportunities so that they can innovate existing network
which they are providing to consumers.
 They have to manage resources so that they manager of EE Limited deliver best and
qualitative services (Scholes and et. al., 2014).
TASK 3
P5 Commercial funnel and New product development process
Manager of EE Limited should use funnel innovation and this will help in providing
products and services so that they can satisfy needs and wants of consumer. This is a strategy
which is used by them so that they can develop or improve market plan. They have to determine
that how merchandise should supply their products to consumers and while doing this they can
not face any barrier. Commercial funnel is a necessary as well as important method which aid
higher authorities of EE Limited in delivering their products and services. They have to increase
their earnings by attracting large number of service users (Walsh, 2012). This tool having a
advantage which will helps in analysing about opinion of consumers so that they can identify
pitfalls which are facing by public who are using services of EE Limited.
Managers of the firm have to use new product development process which assist in
providing opportunity that they have to develop products and services according to needs and
wants of consumers. They have to improve existing merchandise so that EE Limited cannot face
any issues in boosting sales and earning more revenue. For instance, Apple Inc. launched iPod
and it will be come in single digital media.
There are some stages which are included in product development process and by using
this they can make merchandise so that consumer needs and wants should satisfy.
Idea generation: It is a first step in which higher authority of EE Limited have to think
about services which will be launched. They have to collect information and data by using
different sources which will aid in generating new ideas (Xiao and et. al., 2016).
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Idea screening: After generating idea, staff members of business entity will check all
ideas which are given by employees so that they can improve their brand image in competitive
market.
Development and testing: Ideas which managers are getting from employees they have to
implement those to attain success in competitive market. By testing those ideas which
information is gathered it is correct or not.
Product development and test marketing: By implementing ideas, new merchandise will
be launched and for that they have to analyse needs and desires of service users that it is fulfilled
or not (Yin, Shi and Yan, 2014).
Commercialisation: Employer of EE Limited have to use appropriate plans as well as
policies which are made by regulatory bodies to do promotion of products and services.
Launch: After doing evaluation of all steps of new product development process and
after that merchandise or any type of service will be launched as well as reaping success in
competitive market.
P6 Innovation Business case to access funding
Business is necessary for individuals as it helps in generating more revenue. They have to
use innovative ideas for manufacturing and producing best as well as qualitative products so that
staff members can improve satisfaction level of their consumers. EE Limited have to improve
their products and services by launching. There are some steps which employees and managers
can use for a business case:
Executive Summary: All information or details related to products and services which
EE limited is delivering to their consumers demonstrate in a form of documents and these are
details which are related to each and every department of the business entity along with
requirements of capital which will assist in doing developments of a particular product or
services. They have to offer best and qualitative services so that they can attract large number of
consumers and generate more revenue (Zastempowski and Przybylska, 2016).
Introduction: In business, products should be innovating on a regular basis which helps
in generating more and more products. They have to do modifications so that performance
should be improved. By adopting different tools and techniques employees of EE Limited can do
product development.
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Objectives: Purpose of EE Limited is to attract investors by using business phones,
internet facilities as well as other broadband services.
Solution: They have to find simple and easy solutions which will assist in resolving all
issues and also fulfil requirements of consumers so that they can deliver effective and qualitative
products.
Need of innovation: While creating a business case, they have to make business plan of
merchandise which is to be identified as well as products should be designed in an appropriate
manner (Innovation Funnel, 2016).
Consumer Survey: Managers of EE Limited have to do survey by using different tools
and techniques so that they can identify and analyse areas which needs to be improved.
Development of Plan: They have to do appropriate market survey for that designing as
well as development of merchandise is necessary. They have to provide products and services in
each and every area as well as have to find more and more consumers.
Investment should be required: For doing investment, sources of finance is necessary for
EE Limited and for they have to collect funds by using internal as well as external sources.
Managers of business entity should search investors so that they can get funds for investment in
their projects.
Estimated profit: They have to analyse and evaluate profit which is generated by
innovation (Ecommerce in The United Kingdom, 2017).
TASK 4
P7 Use of different tools to develop knowledge
Managers of EE Limited should use different laws and regulations for protecting their
rights from their rivalries in competitive market. There are various tools and techniques which
will aid them to prevent their intellectual rights related to property (Abdel-Razek and Alsanad,
2013). Employees and consumers having a different right which having a creation of minds
which includes symbols, arts, design etc. They have to use different methods which includes
utility model, trademark, copyright, trade secrets etc. By using these tools some advantages
which they are attain includes:
 These methods assist in building and maintaining brand image in market whether it is in
front of consumers and competitors.
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 EE Limited can earn more revenue as well as assist in attract large number of consumers.
Tools and techniques which EE Limited can adopt includes:
Copyright: It is a exclusive in nature as well as they have to assign a legal right and it is
given to origin for a specific or fixed number of years so that they can print, perform as well as
publish so that they cannot face any issues. It is created and generated by law as well as they
have to take permission from owner for using name of the firm along with this they have to
create and generate original work (MANAGEMENT OF INNOVATION AND CREATIVITY,
2017). There are so many difficulties which owner is facing and enforce their rights. For
example, manager of EE Limited has to provide innovative merchandise as well as services to
consumers and on the basis of that they can improve satisfaction level. They are having their
right and have to protect their rights from competitors.
Patent: It is a government authority as well as license conferring a right as well as little
for a specific time period. It is a set of different rights which is exclusive in nature and granted
by a sovereign state to an inventor for a limited time so that they can provide detailed disclosure
of invention. It is a type of invention which aid in providing solution for a specific problem
which is technical in nature and also helps in manufacturing products and services (Acemoglu,
Gancia and Zilibotti, 2012).
Trademarks: It is used by managers and employees of EE Limited so that they can
protect and prevent their designs as well as symbols which they are using by the firm. They have
to protect their rights which will assist in attracting large number of consumers.
CONCLUSION
After summing up assignment, it has been interpreted that staff members of EE Limited
have to do innovation in their services which will aid in attract large number of consumers. in
each and every business whether it is large or small innovation is necessary. There are four type
of innovation which can be adopt by them and it assist in generating more and more revenue.
Employer and employees of EE Limited should use innovation funnel which will aid in
developing their innovative ideas. Along with this staff member should use process of new
product development which helps in innovating and creating products and services in an
effective manner.
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REFERENCES
Books and Journals
Abdel-Razek, R. H. and Alsanad, D. S., 2013, December. Evaluating Innovation by
Simultaneous Mapping and Auditing. In ISPIM Innovation Symposium (p. 1). The
International Society for Professional Innovation Management (ISPIM).
Acemoglu, D., Gancia, G. and Zilibotti, F., 2012. Competing engines of growth: Innovation and
standardization. Journal of Economic Theory. 147(2). pp.570-601.
Alsanad, D. S. and Abdel-Razek, R. H., 2016. Mapping Technological Innovation: Methodology
and Implementation.
Branstetter, L. and Saggi, K., 2011. Intellectual property rights, foreign direct investment and
industrial development. The Economic Journal. 121(555). pp.1161-1191.
Candelin-Palmqvist, H., Sandberg, B. and Mylly, U. M., 2012. Intellectual property rights in
innovation management research: a review. Technovation. 32(9). pp.502-512.
Fernandes, G. and Brandão, L. E. T., 2016. MANAGING UNCERTAINTY IN PRODUCT
INNOVATION USING MARKETING STRATEGIES. JISTEM-Journal of Information
Systems and Technology Management. 13(2). pp.219-240.
Helfat, C. E. and Winter, S. G., 2011. Untangling dynamic and operational capabilities: Strategy
for the (N) ever‐changing world. Strategic management journal. 32(11). pp.1243-1250.
Ke, W. and et. al., 2016. Employing lead thiocyanate additive to reduce the hysteresis and boost
the fill factor of planar perovskite solar cells. Advanced Materials. 28(26). pp.5214-5221.
Nambisan, S. and Sawhney, M., 2011. Orchestration processes in network-centric innovation:
Evidence from the field. The Academy of Management Perspectives. 25(3). pp.40-57.
Rampersad, G., Quester, P. and Troshani, I., 2010. Managing innovation networks: Exploratory
evidence from ICT, biotechnology and nanotechnology networks. Industrial Marketing
Management. 39(5). pp.793-805.
Scholes, K. and et. al., 2014. Exploring strategy: Text & cases. Pearson.
Walsh, P. R., 2012. Innovation nirvana or innovation wasteland? Identifying commercialization
strategies for small and medium renewable energy enterprises. Technovation. 32(1).
pp.32-42.
Xiao, Z. and et. al., 2016. Thermodynamic Stability and Defect Chemistry of Bismuth‐Based
Lead‐Free Double Perovskites. ChemSusChem. 9(18). pp.2628-2633.
Yin, W. J., Shi, T. and Yan, Y., 2014. Unique properties of halide perovskites as possible origins
of the superior solar cell performance. Advanced Materials. 26(27). pp.4653-4658.
Zastempowski, M. and Przybylska, N., 2016. Cooperation in Creating Innovation in Polish Small
and Medium-Sized Enterprises in the Light of Empirical Studies. Journal of
Competitiveness. 8(2).
Online
Ecommerce in The United Kingdom. 2017. [Online.] Available through:
<https://ecommercenews.eu/ecommerce-per-country/ecommerce-the-united-kingdom/>.
[Accessed on 11th July 2017].
Innovation Funnel. 2016. [Online]. Available through:
<https://www.cleverism.com/lexicon/innovation-funnel-definition/>. [Accessed on 11th
July 2017].
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MANAGEMENT OF INNOVATION AND CREATIVITY. 2017. [Online.] Available through:
<http://www.gcu.ac.uk/study/modules/info/?Module=MHN222487>. [Accessed on 11th
July 2017].
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