Technological Innovation - an overview | Science

Running Head: ICT 275
ICT 275 Innovation and Technology Management
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1ICT 275
Executive Summary
Apple Inc. is a company that mainly innovates, manufactures and sells computing devices like
smartphones, laptops, smart watches and others. The selection of Apple as the case study is
suitable because of the commercial success it has achieved using innovation as one of the tools.
This report focuses on the discussion regarding the innovation at Apple including how it used
innovation as a driving factor behind its commercial success.

2ICT 275
Table of Contents
Introduction......................................................................................................................................3
Core Business Activity and Role of Innovation..............................................................................3
Innovation in Business and Competition in Market........................................................................4
Research and Development in Organisation’s Innovation..............................................................5
Factors behind Firm’s Innovation Success......................................................................................6
Firm’s Innovation Category.............................................................................................................6
Firm’s Technology S-Curve............................................................................................................7
Innovation as Advantage.................................................................................................................9
Conclusion.......................................................................................................................................9
Recommendations..........................................................................................................................10
References......................................................................................................................................11

3ICT 275
Introduction
Apple Inc. is one of the largest commercial brand in the world that manufactures various
smart devices like phones, laptops, pad and others. Some of the most popular devices sold by the
company include the iPhone, Mac Book, iPad, iPod and others. The company, under the
leadership of the late Steve Jobs, had taken innovation in the smart devices industry to an
entirely new level far ahead of its nearest competitors, resulting in huge global popularity of the
devices (Heracleous and Papachroni 2016). In spite of high pricing of the devices sold by the
company that are often out of range of mid and lower end customers, the devices have
successfully gone through millions of sales worldwide, generating huge amount of revenue for
the company. With ahead of time innovations and high quality devices, Apple has easily become
the most commercially successful smart device manufacturer and seller of all time.
This report focuses on the innovation strategies used by Apple Inc. and how innovation
has helped the company to grow into a global brand.
Core Business Activity and Role of Innovation
Apple Inc. authority has always been passionate about exploiting the benefits of
technology and from the start has promoted research on ground breaking technology that will
revolutionise the industry. When Apple iPhone was first released in the market, smartphones
were already much popular and companies like Samsung, Nokia, Lenovo and others already had
major shares in the market. However, with the much ahead of time technology utilised by Apple,
the iPhone devices became instant hit (Dolata 2017). Naturally, the iPhones are the most popular
products of Apple since its inception till now. The company also manufactures other products