Innovation and Technology

This report analyzes the challenges and opportunities of online educational environments for visitor attraction centers using PESTLE analysis. It also evaluates future technologies relevant to the project and identifies steps needed to provide a market orientation solution. The report focuses on the National Marine Aquarium as a case study.

INNOVATION AND
TECHNOLOGY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critically analyse the challenges and opportunities of online educational environment for
visitor attraction with the help of PESTLE analysis....................................................................3
Future technology to aquatic marine............................................................................................5
Identify and explain steps needed to provide as market orientation solution..............................6
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation and technology is related to improved products or process whose
technological characteristics are significantly different from before. Also, the implemented
technological product innovation are new product innovations or process in application that have
been bought into market. Then, innovation can be intangible as opposed in order to technology
which is tangible. Present report is based on well known visitor attraction centre in the field of
aquatics where huge venue of fish, water based mammals and types of sea life. Further, critically
analyse the challenges and opportunities of online educational environments for visitors
attraction centres by conduction PESTLE based analysis. Then, evaluate future technologies
which may be relevant to project. Lastly, identify and explain steps which need to provide
market orientation solution.
MAIN BODY
Critically analyse the challenges and opportunities of online educational environment for visitor
attraction with the help of PESTLE analysis
A virtual learning environment in educational technology is related to web based platform for
digital aspects of courses of study, usually within educational institutions. They present
resources, activities and interaction within courses structure and provide on the basis of different
stages of assessment (Kingsbury, 2021). After pandemics there are one of the common type of
getting online learning in order to focus more on online learning environment is primarily an
asynchronous environment in it is easy to log in computer for attending classes. On the other
hand, there are several factors which affect online learning such as seating, noise, light, learning
ability etc. this student who are positive learning environment which have been shown to be
more engaged, motivated and have higher overall learning ability. This is help to interact with
teachers and ask question at the end of class which is beneficial for learning effectively.
However, challenges are identified on the basis of distraction everywhere by having time
management system which is most challenges for students in order to overcome by depend on
entirely on self motivation (Koris, Mato-Díaz, and Hernández-Nanclares, 2021). That is why
student need to be serious about their education for how to learn by manage time in order to set
daily schedule and study despite constant distractions.
PESTLE analysis

Political factors- There are some of political factor which affect virtual learning in order to
restricted internet access which makes providing an online learning experience significantly
more difficult. Also there are different types of material are provided on the basis of meet local
regulations. There are some jurisdiction by having specific internet regulations which is broadly
permit online education.
Economic factors- In terms of economic factor it has been seen that affordability of online
education is generally preferable in order to focus more on affordability alternative to regular
education which can be presence of teaching staff. On the basis of incredible courses it helps for
distribute digital material. Then, in order to focus on zero manufacturing or shipping cost.
Another factor is related to high initial cost which is impacted by traditional education in long
term comparatively high upfront cost associated with online learning. Then, for these purpose it
is necessary to get digital material for developed countries. For example, aquatic marine places
are help for student in order to get learn about the wide species of fish and other aquatics
mammals.
Social factors- By considering the social factors it has been analysed that it is impact by lack of
human interaction because its effect online education which is downside of reducing humans
interaction. Also, student can do physical activities on daily basis ass well as it help to interact to
face with fellow alumni, staff member of school for communicate with them effectively. For
minor, it is necessary for day care in order to focus more on another consideration that makes
very difficult in order to replace traditional education for younger student. Traditional school can
be beneficial for children to get better informations related to provide study material in order to
focus more on other aspect which is necessary to give an example to children related life of ans
aquatic mammals.
Technological sectors- for understanding the technological factor it has been analysed that there
are access to electronics devices that is important part of online education as well as not all
student can get access to electronic devices which is depended on developing countries as well as
that is unable for even use the online learning materials. Then those who have lows quality of
digital devices can not get access by having powerful electronic devices. In rural areas there are
problem faced by students by not getting enough internet connectivity that impact on their
learning process. For understand the aquatic marine mammals it is necessary to have better

quality of devices or smartphone with good quality of internet so that it help for getting
knowledge about the content.
Legal sectors- In legal factor it is necessary to understand the corporation of publishers which is
related to strict rules that are necessary to followed and distributed accordingly (Panigrahi,
Srivastava and Sharma, 2018). There are some textbook which is traditional and not having
online presence that is common challenge faced by student. Also, educational providers have to
use resources which are specialist, online friendly publishers or request special permission from
traditional publishers.
Environmental factors- There are some of environmental factor which is impact by aspect of
changing in every consumption by perspective as well as it is widespread online definitely
requires on the basis of electricity to power hundred of million around the world longer period of
day (Su, 2021). On the other hand, it is necessary to focus on running physical schools uses
energy based on especially in lighting and heating premises. Then, another aspect is related to
understand on the basis of decrease in paper waste which impact having pros and cons for energy
consumption in order to shift learning that is certainly decreased paper waste. There are hundred
of million if not a billion of school textbook that are discarded every year. With the help of
digital learning material.
In order to analyse that there are opportunity for student in order to get information
related to aquatic that is one of the common centre of attraction. Also, student can host venue of
fish, water based mammals with other types of sea life. In order to create online educational
environment which is enables visitors to feel part of experience remotely. It helps to enhance
knowledge of student which is necessary for getting information for educational services to
schools and other community.
Future technology to aquatic marine
Technology gives an additional tools to teachers in order to explain a concept or theory
which help for emerging in order to important part of modern education which help for provides
better and better information to student as well as it is necessary to reported taking at least one
class online during their education in order to flexibility of online learning (Jnr and Noel, 2021).
School have opportunity to adapted and ready to adjust to emergencies which can beneficial for
student also in order to provide confident to student. In order to follow the school it will be better
for offering better flexibility and accessibility in order to provide digital marketing by focus

more on achieve their educational goals. In addition to this, digital classroom which can be
empower student in order to access high quality education which can be related to programs that
can be school can track for improve the quality of education they receive. It can be said that there
are different types of need of student which help for learning management system of an
instructor in order to spend with interactive leaning material which is help for submitting
homework by attending lessons.

Critically evaluating future technologies that might be relevant to the project
For providing and educating the people about the new aquarium through online
education there are various technologies that might be used so that better outcomes are derived in
the end. Also, some technologies had been described in detail as follows:
Mobile technology: this is one of the best methods through which the people would be
educated in much better manner as in current era almost all the people are using the phones or
mobiles for establishing any kind of communication (Ciarli and et.al., 2021). Furthermore, it is
the best way of sharing any kind of the creative information easily without many efforts and
time. Also, the mobile technology could be best utilized through developing the app that would
have the all the required amount of features that would help the learners to easily access the
information relating to the project or any other in best possible way. Furthermore, through this
technology more people would be able to improve the networking capabilities and improve the
productivity over the period of time
Augmented reality: This is another concept in recent times when it would allow the
users to teleport themselves virtually into another world. Thus, through using such kind of
technology the cited project would accomplish the objectives in best of manner. Also, this
technology have the capacity to provide the users the experience of another place without
actually being travelling to the place which would attract more people towards the project in
reality. Also, it is one of the best ways through which great amount of interest could be
developed among the users in cost effective way. Furthermore, using this type of technology for
the project would be very helpful for providing the best user engagement and would also help
in providing the competitive advantage in long run (De Giovanni and Cariola, 2021). Also, the
information provided through such the augmented reality would make the education more
comfort and ease. However, the one thing that is not good using this type of technology is that it
is quite expensive and it might be less accessible for those business that have limited
availability of resources and the required amount of funds.
Virtual assistants : In the current times it has been seen that people are more interested
towards the digital technologies for each and every kind of information. Also, for the project of
providing the people the real life marine experience, AI powered virtual assistant would help in
creating the best the environment where the personalized experience to the customer could be
provided that will help in accomplishment of various objectives (Dymitrowski and Mielcarek,

2021). Moreover, this technology has the capacity to fulfil the needs of the customers based on
their requirements in best possible way. Furthermore, such type of technology has the capacity to
create and deliver more flexible environment to all its users so that certain initiatives of the
project could be saved. Also, such type of virtual assistants are capable enough to perform
certain administrative tasks in best manner so that much time could be saved.
Identify and explain steps needed to provide as market orientation solution
There are several steps which are necessary to focus more on market orientation solution
so that it help to create student as well as it is improving growth of business. With the help of
continuing E-learning trends it has been analysed that there are some of traditional classroom
teaching in order to online learning shows its validity which is necessary for continues for
growth for building reputation and popularity. Then in content to improve challenges it has been
analysed that it is necessary to focus more on careful planning which led many educational
institutions for offer online courses which can be delivered as much depth and quality of
teaching. This approach will help for product design rather than promotion in order to set
priorities for analyse the target audience which can be delivered and determine need and interest
instead of undertaking promotional or sales activity. For example, it has been analysed that
national marine aquarium is consistently changes the virtual marketplace in order to add features
for address the concern expressed by consumers. Then, it is beneficial for boost credibility.
Also, national marine aquarium launched by address in order to deliver charges as well as it is
related to self pickup service for consumers which are not present in shipping address by
indicated at the time of delivery.
It is necessary market segment so that it help for provide knowledge of creating content
on the basis of creating audience segments as well as it is help by using geographical.,
demographics, physiographic and behavioural variables (Nwankwo, Ukhurebor and Aigbe,
2020). In order to create audience segments which can be defined target market on the basis of
time management which is using different aspect of audience as well as it can be created niche
segment that helps for making overall impact on overall rating. Then, it is necessary to develop
segment profile by understanding the need of client which can be different from one another.
Also, student requirement is different from one another because it can accord to following
different stages.

In addition to this, it has been evaluated that there are commercial attractiveness of each
segment which is depended on available market data and consumer research that help by assess
in order to constructed segments that can bring the biggest return on investment. For getting
knowledge of the target audience with detailed information as well as it help for getting right
informations regarding demand of customer in order to what kind of content they are looking for.
This is one of the best ideas to collect information accordingly with the help of standards of
student so that it help to provide better information related to work in right direction. For the
ideal student online learning content should be better so that it help for enhance their learning as
well as it help for making effort in order to focus on different types of segment and business
strategy. In addition to this, develop a positioning strategy which help for develop ins order to
focus on edge of competent environment. On the basis of traditional market competition is
related to customer oriented which can be extended in the basis of target audience for virtual
online learning.
It is necessary for organisation which helps for developing strong marketing department
can be deal with its competitors successfully and with sufficient number of customers. In context
to national marine aquarium has been able o perform its advertisement function which can be
effectively work on the become strength in orders to deal with competition as well as widening
its customer base (Koibichuk, 2021). The national marine aquarium has also its own weaknesses
as observed in the survey carried out by consultancy team. The company need to be complete on
the basis of developing the day operations in order to expand for engaging in order to charity
work and pay its teachers. Further, in the threat of competition it has been analysed that national
marine aquarium.

REFERENCES
Books and journals
Ciarli, T. and et.al., 2021. Digital technologies, innovation, and skills: Emerging trajectories and
challenges. Research Policy. 50(7). p.104289.
De Giovanni, P. and Cariola, A., 2021. Process innovation through industry 4.0 technologies,
lean practices and green supply chains. Research in Transportation Economics. 90. p.100869.
Dymitrowski, A. and Mielcarek, P., 2021. Business model innovation based on new technologies
and its influence on a company’s competitive advantage. Journal of Theoretical and Applied
Electronic Commerce Research. 16(6). pp.2110-2128.
Jnr, B.A. and Noel, S., 2021. Examining the adoption of emergency remote teaching and virtual
learning during and after COVID-19 pandemic. International Journal of Educational
Management.35(6).pp.1136-1150.
Kingsbury, I., 2021. Online learning: How do brick and mortar schools stack up to virtual
schools?. Education and Information Technologies. 26(6).pp.6567-6588.
Koibichuk, V., 2021. Innovation technology and cyber frauds risks of neobanks: gravity model
analysis. 684080133.
Koris, R., Mato-Díaz, F.J. and Hernández-Nanclares, N., 2021. From real to virtual mobility:
Erasmus students’ transition to online learning amid the COVID-19 crisis. European
Educational Research Journal.20(4). pp.463-478.
Nwankwo, W., Ukhurebor, K.E. and Aigbe, U.O., 2020. Climate change and innovation
technology: A review. Renew. Energy.20. p.23.
Panigrahi, R., Srivastava, P.R. and Sharma, D., 2018. Online learning: Adoption, continuance,
and learning outcome—A review of literature. International Journal of Information
Management.43.pp.1-14.
Su, C.W., and et.al., 2021. Towards achieving sustainable development: role of technology
innovation, technology adoption and CO2 emission for BRICS. International journal of
environmental research and public health.18(1). p.277.
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