Innovation and Technology: Challenges and Opportunities for Online Educational Environment for Visitor Attraction Centre

This report discusses the challenges and opportunities of establishing an online educational environment for visitor attraction centre. It includes a PESTLE analysis to understand the external factors affecting the project, evaluation of future technology that can be beneficial, and steps required to provide a market-oriented solution. The report is based on the changes and development that has happened due to COVID-19 phase.

Innovation and
Technology

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 2 ...........................................................................................................................................1
Analyse the opportunity and challenges of online educational environment for visitors
attraction centre. With the help of PESTLE analysis.............................................................1
Evaluate the future technology that might be beneficial for the project................................4
Identify the steps required to provide market-oriented solution............................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................8

INTRODUCTION
The technology innovation are new and improved process and products that are being
technological characteristics significantly different from other. Innovation in technology brigs
various benefits as it helps in increasing the productivity and offer customers a new and better
services and products that will help in improving their standard of living. Innovation and
technology provides various opportunity for entrepreneurs to identify new organisation or to
establish a competitive position in the market (Aznar-Sánchez and et. al., 2019). The report is
based on the changes and development that has happened due to COVID-19 phase. The project
will cover online platform base for providing an education service to schools and other
community group while hosting a fish and water-based mammals experience remotely. In order
to do that there will be report that based on that. It will cover examine the challenges and
opportunity for purposing online eduction with the help of pestle analysis. Further there will be
evaluation of new future technology that might be useful for this project. Lastly there will be
identification of steps that are required for the solution of market-orientation.
MAIN BODY
TASK 2
Analyse the opportunity and challenges of online educational environment for visitors attraction
centre. With the help of PESTLE analysis.
There are various changes in external environment that affect business and also have
provided several opportunity to grow in the market with different tools. One of such method that
has provided opportunity to business is technology (Chen, 2018). As Aqua Dream wants to
establish a online platform for the visitor attraction centre that will provide a online eduction
platform in school and other communities. There might be several challenges and opportunity
that occur between the process. In order to understand those Aqua Dream to understand the
external environment with the help of Pestle analysis.
PESTLE Analysis
Political factor
There are various political factor present that has positive or negative impact on the aqua
Dream in order to establish the visitor attraction on online platform. As the company will be
present on online platform not all factor will affect the operation. Political factor like trading,
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export and import. There are factor which might cause challenges for the company that, not all
countries have internet access available there, which Aqua Dream need to take into consideration
before establish the online platform in such places. As there is no physical presence in different
countries so, Aqua Dream does not have to pay for taxes, and other charges for business. Hence,
the political factor provides more opportunity for the organisation in order to establish business
on online platform for visitor attraction of aquatic field for customers to learn and experience the
sea life remotely (Huggins and Thomalla, 2020).
Economical factor
The economic factor generally depends upon the place that the business is operating and
there's economic range will either affect or provide a positive impact on the success of the
company. This usually includes the elements such as, interest rates, inflation rates, gross
domestic rates and disposable income for the country. As the Aqua Dream is planning for
establishing the visitor attraction centre through online platform so the economic factor might not
affect the operation of the company. Being on the online source there will be as such no issues
from the economic range that can affect the success. As economic rate will provider opportunity
for the organisation, as it will provide a benefit to increase their revenue generation. As
economic factor will provides opportunity in terms of financial for the company for establishing
the show of sea life through the online platform.
Social factor
In current market the virtual education and experience is increasing rapidly and people
are keen to get experience the new things from virtual interaction. This will provide a
opportunity for the Aqua Dream to establish the online show to provide a virtual experience of
sea life to the people. Aqua Dream is also focusing on providing a knowledge regarding the sea
life to schools and other community. Since, after COVID are afraid of going out to any aquarium
with this people can provide their children an experience from home about the sea life. Company
is providing a social standard life the people around the globe. Due to COVID there has been a
distance maintain in the society, so by providing a attraction centre through online company will
increase in the brand image in the market and this way the company will establish a strong base
in the society (Khanuja and et. al.,, 2018).
Technological factor
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As there are constant changes in technology and Aqua Dream is providing a virtual
visitor attraction centre to in the market. Using new and latest technology helped company to
establish the business on online platform. Technological factor will provide various opportunity
too the Aqua dream, as company is utilising various technology tools through which the business
is offering a new experience the people. But there are some countries which are not on latest
technology adaptation, which can be challenge for the company. This will be cause difficulties
for the brand to induce the virtual attraction centre in all countries. Aqua Dream needs to take
into consideration regarding the availability of technology in countries and should provide the
attraction centre over there (Lee, 2020). There will be various challenges such as, there will
shortage of internet connectivity, not all people can able to experience the full quality virtual.
These can cause loose of customers and profit will be reduced.
Legal factor
there are different rule and regulation in different countries which can cause various
challenges for Aqua Dream in order to establish the visitors attraction centre in such countries.
As it is difficult to consider and adapt every laws and rules of every country. This will impact the
establishment in global market for the organisation. Because the brand is trying to provide a sea
life experience through virtual technology for people to experience the aquatic field remotely the
legal factor can cause challenges for the brand in the market. It will cause a huge challenge for
the company to adapt and implement the different laws, rules and regulation into their operation
for launching the experience in the market. So company needs to develop the strategy through
which it will be easier for implementing every laws of every country and provide the knowledge
throughout the world. Hence the legal factor have an negative impact ton the Aqua Dream.
Environmental factor
These factors concerned by the surrounding environment and the impact cause on
operational working of organisation or a specific industry. These include climate change,
pollution, natural disasters and global warmings. In context to Aqua Dreams, the company is
spreading awareness regarding the sea life. How the sea life are experience and these way the
company is providing a valuable knowledge that people need to take care of aquatic life and
protecting them. Hence, the environmental factor will provide various opportunity for the brand
in order to spread a sea life experience and mentality of protecting them from natural disaster
and global warmings (Loureiro, 2019). As the government will need take a participation for this
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project ad it provides a base of knowledge regarding the sea and mammals that are living there.
So for aqua dream the environmental factor will provide a various other opportunity and helps in
developing the visitors attraction centre within the globe.
Evaluate the future technology that might be beneficial for the project.
Aqua Dream is trying to establish visitor attraction centre on the online platform in order
to provide a new experience of sea life to people. For doing that there are various technology that
company can adapt for providing the virtual experience in the market. Some of the technology
are mentioned below.
Face-time
It is a video chatting tool that is available for apple users only and it provides a high
quality video chatting for the users to experiencing the HD quality. In context to Aqua Dream for
offering a visitor attraction centre on online platform for providing an experience of sea life
through virtually. The company can utilise the face-time technology for customers that are using
the apple products for providing a high quality experience from their devices. Hence, this will
provide a smooth and high quality for the company and also for customers to experience and this
will lead to generate more revenue, as the people using the apple products are more. People are
preferring to experience the sea life on high quality (Ozbolat, Haegeman and Sereti, 2019). This
tool is cost efficient.
Skype
Skype is the most oldest virtual conferencing tool presented in the market. There are
millions people using this tool on daily basis of network around the globe. This app can utilise
from smartphones, televisions and computer. Skype can also be used for group calls, it is free
anywhere in the world. There is a special feature of translation that allows user to speak in
different language according to selection of language, as it will instantly translate the words. In
context to Aqua Dream the company can use this tool for providing the visitor attraction centre
in market for people to enjoy the sea life experience from their device. As this tool is cost
efficient and will provide a wide range of target to cover in the market. This tool is free to use an
most people are using this tool it will be easier to reach out to them (Phillips and Hughes, 2018).
Zoom
Zoom is the online video conferencing services which allows users to have a HD video
streaming at the same time. This offers a audio, video and screen sharing facilities. But there is
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time limit in free version which is a drawback of the tool. In context Aqua dream this tool will be
beneficial for the company, as during Covid this tool is very popular among the people and it
will provide a wide range of people to target. It allow for connecting to large number of people
together which will be easy for the organisation to show the visitor attraction to multiple people
at the same time. As it is timer limitation app, it will easy for the company to provide the show in
specific time period only.
Google Meet
This tool is generally used by the professional organisations to have their won
professional and private meeting, as this tool is more costing and does not have any benefits for
the Aqua dream. As the company is providing a sea life experience through virtually nowadays
not much people are using this app. Hence, this tool will be not worth and benefit for the
company to utilise to establish the business (Siefert and et. al., 2019).
Microsoft teams
Microsoft team is the video conferencing tool, which is not that popular and not all
people are using this tool. This app require user to login and purchase the Microsoft access in
order to use the the video application. In context to Aqua Dream for providing the visitor
attraction centre for people to experience the sea life through online platform, as this tool will
cost much more than other tool.
In context to Aqua Dream the company needs to focus on developing and utilising the
various technology platform for connecting wide range of people for offering the visitor
attraction centre of sea life. In order to achieve that the company needs to adapt Zoom, face-time
and Skype for reaching more audience in the world (Tan and et. al., 2020).
Identify the steps required to provide market-oriented solution.
There are various stages and steps for marketing research process for establishing the
product or services in the market. In context to Aqua Dream the steps will for research the
market and to implement the visitor attraction centre for people to virtually experience the sea
life. Also to provide the knowledge for schools and other communities. For that the steps are
mentioned below.
1. Identification and Defining the Problem: This stage will help the company to identify
the problem in the market for processing further research and development that needed to
done. In case of Aqua Dream the problem in the market arise from the Covid, due to
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which people are not able to visit the aquatic field. Which company needs to find the
solution and implement the actions for sustain in the market and to provide the
experience to the people (Vish Krishnan and et. al., 2019).
2. Develop Marketing Research Plan: This is the second step of marketing research, in
this the company will develop a marketing team to research the necessary actions and
plan the strategy accordingly. In case of Aqua Dream, company needs to develop the
marketing team and research the technology and market for developing the virtual to
represent the project in the market.
3. Collect Relevant Data and Information: In third stage the company will identify and
collect all the relevant data and information regarding the project development and plan a
strategy according to it (Yu and et. al., 2019). Aqua dream collected the data and
information regarding the technology available, with their challenge and opportunity
availability and make a strategy plan to represent the project visitor attraction centre
through virtually in market.
4. Analyse Data and Report Findings: In this stage the company will analyse the collected
data and make report plan for further process of project. Aqua Dream will analyse the
collected data regarding the technology and implement those changes in their operation
of the project.
5. Put Research into Action: Lastly in this stage the organisation can put the project into
action. Aqua Dream can offer the project in action for people to enjoy the sea life
experience through virtually. Which will provide various knowledge and information
regarding the aquatic field and their life in schools and other communities through online
platform (Visvizi, Lytras and Daniela, 2018).
After analysing and applying all these marketing research stages in the operation for
offering the new project in the market. Aqua Dream can successfully implement the steps and
provide the visitor attraction centre of sea life in the world for people to experience through
virtually and to gain the knowledge related to aquatic mammal life.
CONCLUSION
From the above project report for Aqua Dream for offering the visitor attraction centre of
showing the sea life, aquatic field to people through virtually. For understanding the
technological external factor there is analysis of pestle to understand the challenges and
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opportunity that are present for the company to establish the objectives. It will helps company
understand and identify the cause and challenges that might affect the success in future and
needs to take into consideration for increase the profits. After identifying the opportunity through
the analysis company needs to adapt those factor and utilise them in establishment. There are
various technology that company can use for its virtual presentation that are available for them.
For that company can choose the cost efficient and effective technology tool to represent their
show. After analysing and implementing the marketing strategy steps Aqua Dream can establish
their business in the market.
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REFERENCES
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North-Rhine–Westphalia. In The rise of the rustbelt (pp. 20-40). Routledge.
Khanuja, K. and et. al.,, 2018. Gait and balance in the aging population: Fall prevention using
innovation and technology. Maturitas, 110, pp.51-56.
Lee, D., 2020. The role of R&D and input trade in productivity growth: Innovation and
technology spillovers. The Journal of Technology Transfer, 45(3), pp.908-928.
Loureiro, A., 2019. Innovation and technology–the only answer for sustainable tourism
growth. Worldwide hospitality and tourism themes.
Ozbolat, N.K., Haegeman, K.H. and Sereti, K., 2019. European Institute of Innovation and
Technology (EIT) Knowledge and Innovation Communities (KICs): Collaboration in a
RIS3 Context (No. JRC116904). Joint Research Centre (Seville site).
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Siefert, A.L. and et. al., 2019. The Yale Center for Biomedical Innovation and Technology
(CBIT): one model to accelerate impact from academic health care
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intercohesive public–private collaboration network in Chinese telecommunication
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Vish Krishnan, V. and et. al., 2019. Inclusive innovation: Product innovation in technology
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Visvizi, A., Lytras, M.D. and Daniela, L. eds., 2018. The future of innovation and technology in
education: Policies and practices for teaching and learning excellence. Emerald Group
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