The text discusses innovation theory and its application to Airbnb. Innovation is the process of developing customer value by considering solutions that meet unarticulated needs in a different manner. The Diffusion of Innovation (DOI) Theory is a model that explains how an innovation can spread and gain momentum through a population or social system. The theory suggests that individuals must perceive an idea or behavior as new or innovative for adoption to occur. The text also mentions that there are different categories of adopters, including innovators and early adopters. The report analyzes innovation theories in the context of Airbnb and discusses the company’s business model, historical innovation, and future innovation pathways.
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