This assignment focuses on differentiating between innovation and invention in business, with a specific focus on Essence Drinks. It explores the importance of innovation for organizations, and how organizational vision, leadership, culture, and teamwork shape innovation and commercialization. The assignment also discusses different types of innovation, the 4Ps of innovation, the use of the innovation funnel, and the developments of frugal innovation. It further explores the process required to commercialize innovation, the importance of the commercial funnel, and the application of new product development (NPD) processing. Additionally, it evaluates methods for protecting ideas and understanding their advantages and disadvantages.