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Innovations of New Zest Sedan - Assignment

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Added on  2019-10-31

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The aim of this report is to innovate new features for New Zest Sedan for helping the organisation in capturing the large market base. Illumination will be done on the basis of target market alternatives, an alternative sampling frame and a new sampling approach and all of these things will be covered by a wider range of the population. This report will contain an in-depth analysis regarding the new features of the car in order to provide information about the effectiveness of the result. The report is being made in the context of Tata Motors as the company is already famous among its customers and hasa good market presence within the automotive sector. Further, the sampling approach will focus on drivers of present age for getting knowledge about their perception of adding new features to the existing model of a car.

Innovations of New Zest Sedan - Assignment

   Added on 2019-10-31

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Running head: INNOVATIONS OF NEW ZEST SEDANInnovations of New Zest SedanName of the studentName of the UniversityAuthor note
Innovations of New Zest Sedan - Assignment_1
1INNOVATIONS OF NEW ZEST SEDANExecutive SummaryThe purpose of this assignment is to discuss the innovative features of the new Zest Sedan thatwill enable it to capture the largest market. It will illuminate on the target market alternatives,alternative sampling frame and new sampling approach that will make it a coveted asset among awide range of population. It will provide an in-depth analysis on the new features of the car anddiscuss why the results will be effective. The results show that alternative target market is theelderly people who seek a comfortable experience while on the road. An operational definitionwill help in specifying the individual requirements and provide proper sampling results. It ishighly recommended that anti-lock brake and steering columns that can adjust well to the heightwill be able to improve the experience of the average consumer.
Innovations of New Zest Sedan - Assignment_2
2INNOVATIONS OF NEW ZEST SEDANTable of ContentsIntroduction......................................................................................................................................2Target Market Alternative...........................................................................................................3Alternative Population Research Model......................................................................................4Alternative way of Defining Sampling frame.............................................................................5Sampling Approach for Zest Sedan.............................................................................................6Recommendation.........................................................................................................................7Conclusions:....................................................................................................................................7References:......................................................................................................................................9Appendix:......................................................................................................................................12
Innovations of New Zest Sedan - Assignment_3
3INNOVATIONS OF NEW ZEST SEDANIntroductionTata Motors has created a distinct name for itself in the arena of automotivemanufacturing. It produces a vast range of products that includes that of cars, trucks, sports carsand vans. It is one of the top four vehicle brands that produces compact middle size cars. Tatamotors manufactured Zest Sedan and it was initially launched in Nepal(Tata.com, 2017). It ishighly popular among the urban population on account of the driving pleasure that it providesand top-grade performance. The sampling approach is effective that will throw light on the needsof the present age consumer and the new features that can be integrated into the current modelwill help to capture a large portion of market and make it an enviable product among a vast rangeof population.Target Market AlternativeThe interior of the car has been designed in such a manner that it will bear a stylish look.It has a distinct modern look that make it a hugely sought after product by the young urbanpopulation of the present times. They can use the car while going to the office or for short trips.Its sophisticated look draws the attention of a large number of young population who prefer thismodel as compared to other cars in the market. The design of the car exudes a classy feel andevokes a sense of agility. Its unique elements like sedan profile, wide front and sporty look catersit to the demands of the 21st century youth (Dawar and Arora 2016). After thorough testing andresearch, it has come out with the new refined revotron engine and has collaborated withpioneers like Bosch and Honeywell It has been built on the new design of ‘ConfidentDynamism’ (Jahanshani et al. 2014). The new product has been built after interaction withconsultancies who have earned a name for itself in the international domain. It has a low friction
Innovations of New Zest Sedan - Assignment_4

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