Developing Innovation: A Business Plan for Tree Natural Company

This report details a business innovation plan for "Tree Natural Company," focusing on developing and launching natural and organic products. The plan includes market analysis, customer demand assessment, and the integration of technological advancements while minimizing environmental impact. The company aims to address skin issues with natural solutions, supported by customer surveys and feedback. The report covers idea generation, the application of the Business Model Canvas, and the Jobs-to-be-Done theory to enhance product marketing and customer engagement. The business model emphasizes customer relationships, unique advertising strategies, and a commitment to planting trees for every product sold. The analysis also addresses competition and proposes strategies for sustained growth and market relevance.

Part B assesment

EXECUTIVE SUMMERY
Study of overall business innovation plans and project it has been very clear that
individual company when develop innovative product and launch new things in market they
focus on multiple aspect and implement project management as well. Application and
completion of this study company effective raise their business program because they mainly
consider and develop natural ingredients. On the basis of survey they analyse that so many
people want organic and natural product for their daily routine as well as solution of any skin
issue. Company consider and develop technological advancement, but they also mainly consider
that environment not face any issue when they producer product. So they produce plants, trees on
their each product selling this concept is beneficial for improvement in people attraction towards
with the product. It has been very clear that tree natural company build their efficiency with
analysis of external forces because this aspect will definably influence new product launch in
market. Also, analysis of various approaches it has been identified that innovation can boost the
company sales and new company when hey launch any product in market the have to focuses on
customer persona and consumer relationship because this aspect is the only option for raise
market demand. New idea generation can be highly influenced product market demand.

TABLE OF CONTENTS
EXECUTIVE SUMMERY..........................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Innovative business idea and their potential value for organization............................................4
Process of idea development for expansion of new idea.............................................................6
Business Model Canvas...............................................................................................................7
Application of Jobs-to-be-done theory for business innovation..................................................9
An Explanation of why you selected the idea that is presented.................................................10
Customer persona and customer journey mapping process.......................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Innovation is all about new idea, new method, new product services launch in market.
Development of innovative idea is essential aspect because it improves country's growth and
it develops people attraction towards with new product and services. Also, individual wants
some innovative things for buying. Innovation is not an easier process it requires knowledge
of multiple aspects like market demand, consumer behaviour, analysis of available resources
and many more Brendzel-Skowera, (2021). Entrepreneur wants to develop innovative
business project. They develop name of their company is Tree natural company, and they
analyse that people more attract towards with natural beauty product, so analysis of this
process and activity decide that they mainly provide services in market with selling of natural
products. Company owner decide that they develop non-profit business like they mainly sale
their services who have skin issues, so they develop natural and organic product. So this
study will provide information that how company can develop innovative product with
analyses of market analysis, customer demand, fund development and how they develop their
business project for effective result. Also, it will give idea about how other business can raise
their business activity with expansion of new idea.
MAIN BODY
Innovative business idea and their potential value for organization
Innovative business idea is beneficial and useful aspect for organization because it
develops new things in market. Almost every entrepreneur develop new business activity on the
basis of analysis of market demand. Analysis of this aspect every business developer can
effectively generate new things in marketplace (Schoormann, Stadtländer & Knackstedt, (2021).
Tree natural company owner analyse multiple factor which influence the new business
performance.
Project selection:-
One of the major and essential aspect when individual wants to develop new business
activities in market and or their profit. They have to focuses on market research firstly because
its only option which generate idea for new product. So tree company owner select that they
develop their overall business plan with the application of natural resource, and they highly
consider in their project that they not provide harm to natural resources. So the company choose
that they develop plant, trees in large amount.

Innovative company name for develop people attraction:-
Firstly its essential when company decide their product that they provide services in this
field, so its important that company creates name on the basis of their goods and service. So it
improves audience attraction. Analysis of this process they consider that they develop business
brand name is tree natural so people can easily understand about their services.
Innovative product development:-
Company owner develop that they mainly provide services in market like natural and
organic product. On the basis of research they analyse that people more connect with natural and
organic product brands. Its important when individual develop business they consider and
implement innovative things in their business because it is the only option for reach effective
customer attraction. So Tree company owner decide that they develop plan application of natural
resources. And they mainly sale natural and organic product. Its very important that company
always consider expansion of innovative product with without harm place environment is also
essential aspect.
Development of technology tools:-
Application of innovative product is good idea abut it is also important that when
business owner generate new product they consider technology advancement in their business
process. Because on the basis of recent market trend it's also essential that company develop new
machines for product protection and expansion of powerful goods marketing and sales as well.
So they all are essential aspects for innovation development in market. Application of this
business idea can highly improve quality of work and it generates effectiveness in their business
process. Also, the organization owner develop this plan for non-profit because they mainly
consider and launch product for skin issues solution in market. Expansion of technology in
produces services can highly boost the sales ad when company launch new product in market its
is one of the major important aspect that company generate unique advertising strategy for their
product selling process. Tree company effectively consider and develop plan that they mainly
provide services with the help of social media application, and they also perfectly generate and
build customer relationship as well throughout the application of software development. And
their major activity that when their any product sale they develop one plant on each selling.

Process of idea development for expansion of new idea
Idea development process require knowledge of multiple aspects and company owner has
to consider on market research and customer demand because they are key of overall innovative
business project.
 Research and survey:
Research is one of the most essential aspect for new product launch and for generates
effectiveness in existing product. Company has to focuses on servery and research because it
provides idea that which type of services highly requires in market (Fachrudin, and et.al., (2021).
Tree natural company owner develop survey from people who effect from skin issues, and they
collect data that throughout other company brands who also provide services for skin issues.
Analysis of this activity they decide that people more attract with the natural and organic
product.
 Fulfil customer demand:
Completion of research and survey company can easily identify that how their fulfil
customer demand. So analysis of this process they consider that people attract with the natural
resource have to launch effective product which really solve people skin issues. If company
wants to solve skin issue they have to take idea from doctors, scientist who has great knowledge
about natural resources for skin how product develop effectively without chemical. Because
customer demand fulfilment is major aspect for any business.
 Customer complain records
Company launch product in market then they prepare customer satisfaction analysis
because it develops knowledge that product generates solutions of not. They have to focuses on
that audience behaviour towards with new product. This process should analyse with the
completion of product use time.
 Research and understand competition:
Research and understanding about competition is essential because it highly influences
the overall business activity. Survives in the competitive market its very essential that company
analyse which brand or product impacts their product. Tree natural company highly influence by
the other skin care beauty brands. But they analyse that other companies not develop their
product with the help of pure organic goods.

Business Model Canvas
Business model canvas is effective tools and technique to identify the business model
very proper manner, almost every company develop this business plan for knowledge of their
growth, and they survive in the market of not. And it mainly shows their competitors analysis
that why their product influence their product and services. Also, this model is strategic,
summarizing and assessing that which changes require in business project as well. Application of
business model canvas in Tree natural company are as follows,
Business-model-canvas

 Customer
segmentation
People who face skin
related issues.
Quality and quantity of
product.
On the basis of recent
trend audience more
attract with natural
product like face wash,
soap, creams tonner and
many more.
 Key activities
They provide services who
require skin solutions.
Mainly consider solving people
problems with utilization of
natural resources.
Manage their activities that their
product production services not
influences environment because,
when they sale product they
consider that every sales equal
to develop one plant.
 Value propositions
Natural, herbal, organic skin care
beauty products.
They provide their services with the
knowledge and application of
doctors, they recommand to
customer that this product is
beneficial for skin or not.
Also, they provide services
throughout the application of online
and digitalization uses as well.
According to recent trends they
develop this strategy.
 Cost structure
They develop their
pricing strategy of
product is very effective
manner like they
prepare product in
different sizes which is
great concept because
every individual has
different purchasing
power and if they want
to buy they can buy
small package product.
 Key resources
Company key resources are
Aloe Vera plant, organic fruits
plants and trees. Neem is major
essential resource for their
herbal organic product
development, on the basis of
research people more attract
with this ingredient.
 Customer relationships
They mainly consider customer
choice and preferences, and they
develop survey as well. Application
of survey they decide that they have
to focuses on their product
development with the help of
scientist ad doctors who provide
idea about which ingredients
beneficial for skin.
Online services, video call
conversation with medical
department they people can
perfectly fine product, and they
prepare record after one month that
product will provide benefits or not.
 Revenue  Channels  Key partners

streams
Build customer
attraction towards with
the product.
Natural resources
promote product
effectively.
Application of
technology tools so it
generates effective
product marketing.
Throughput the development of
technological tools for people
engagement and awareness
develop about their product and
services.
They consider social media
application for goods and
services. Website application is
the best technique.
Natural resources supplies.
Skin care specialists.
Plants, trees production.
Application of Jobs-to-be-done theory for business innovation
This theory is clearly defines that how company can effectively done their marketing
services fir effective product launching and highly focuses on client who develop their interest in
product Wit, Dresler & Surma-Syta, (2021). And this theory is provides information that
company can reach customer throughout the application of this theory, Tree natural company
apply this strategy for their innovative product expansion in market.
 First one is framework for product development like which innovative things is beneficial
for the organization. After analysis and survey process tree natural company decide that
they provide organic and herbal products for skin care as well as they decide that they
provide services on the basis of doctor perception.
 Identification customer requirement that they timely takes product or not, and they satisfy
wit the product or not, completion of this process is innovative product face any
challenges identify the solution for problem as well.
 Competitors who influence the new product, it highly influences the product development
as well as impact on overall business productivity. Tree natural company not highly
influence by the other company because of their unique and different idea that they
produce and launch product with pure organic product.
 Job statement is customer satisfaction provide them equal and fair prices of product and
prepare customer demand fulfilment or if they face any product from product they decide.

 Prioritize that customer strongly disagree, disagree. Undecided, agree and strongly agree
analysis of this process business owner and their staff member analyse their customer
satisfaction.
 Outcomes from jobs-to-be-done that cost, product quality, availability of product and
major is customer satisfaction and dissatisfaction identify. Analysis of this outcome its
easier to know that product should effectively survive in the market of not. Application o
this process company understand that their natural products for skin survives in the
market, and they provide satisfaction to their customer or not. So its essential that new
business project develop applies this model.
 Next one is to develop improvement in product issues and measurement the outcome and
then develop plan for customer desire completion.
 Last one is to satisfy each and every aspect of customer needs that individual can easily
buy their services its essential when company produce product they consider that
individual buying capacity and analyse country economy condition.
An Explanation of why you selected the idea that is presented.
A tree natural company which deals in skin care and beauty related products. The speciality
about the company is, it sells the organic products which are made up of natural substances
rather than use of chemicals, fertilizers and pesticides. In today's changing world, people are
more concern about their skin and health related issues. The increased popularity of the organic
trend is a direct consequence of the rising global awareness of the negative health and
environmental impacts. Natural beauty products are becoming more popular option for upcoming
generation. As organic products are made with natural ingredients which have been grown in
organic farms and does not contain any harmful chemicals, artificial colours, or other by-
products which are likely to cause any skin irritation or side effect. Some ingredients used in the
organic products are Scottish oats, goat milk, honey, maple syrup, coffee ,fruit juices and many
more. From recent studies it has identified that people who are using organic products details
positive feedback in following ways, t
 Organic skincare products are made of natural ingredients- The products of organic
skincare are eco-friendly product which does not harm the environment. As the
ingredients are grown without the use of pesticides, herbicides, synthetic fertilizers and
other additives or chemicals.

 Going organic is better for your skin – The organic products prevents the skin from
wrinkles and early ageing signs, removes sunspots and it diminishes the ageing signs. As
these products do not contain any artificial fragrance rather the products itself contain
natural, pleasant smell and are scented with oils, by adoption of these products prevent
the premature ageing of the people,
 Organic products are non-allergic - As compared to synthetic skincare products, natural
skincare products are much safer because the ingredients contained within natural
products, it results in feeling better and looking attractive.
 The manufacture doesn't harm animals- Natural skincare product manufactures go for
animal testing, in-fact doesn't harm any animals. Whereas other synthetic products are
undergone with these practices hence, it prevents from contributing to harmful and illegal
practices.
 Organic skincare products work better – As the plants are considered as natural resources
which originally are found to contain higher level of minerals, vitamins and antioxidants.
Certified organic skincare products cleanse, tones and moisturise the skin.
So overall business ingredients of natural product is beneficial for the expansion of innovation,
innovation is to only aspect which generates quality of company in competitive market. Also,
when company develop natural resources products it will raise the productivity and it influences
the customer relation and when company prepares and develop this type of product customer
attraction naturally increases. Understanding of customer choice and preference is one of the
great option. Its very great things that company develop plants, and trees as well for effective
environment, and they develop plan on their each selling. Idea generation concept increase.
Customer persona and customer journey mapping process
Customer persona is the process to identify the customer needs preferences and it
develops information about generate people motivation for their product and services. Basically
every company owner and their staff member wants to improve their business activity, so they
develop plans for change people mindset about their product and services. Customer journey
mapping process is also essential aspect for organization when they launch and produce no
product in market. Application of this technique company generates customer attraction with the
new product or brand. It helps to raise business performance and changes customer perspective
about the product Neto, and et.al., (2021).

Tree natural company has to follow and gain knowledge about which things influence
their existing customer behaviour and how they develop attraction with expansion of new thing
development in organization productivity. In any situation if customer not satisfy with their
product they have to consider and apply some innovation in their product so it will raise audience
attraction towards with the product and services. This mapping process include seven step
process are as follows,
Identification of the consumer wants company can easily identify a set their new target.
Innovation is essential for organization because it raises business productivity and generate
customer target that they like the product or not.
Changes in customer persona which means its essential that company develop product
and develop innovative things and ingredient in product so it changes their perception about
product, and their attraction will increase with the application of innovative things.
Identify motivations and pain points:
Set plan that which aspect influences the product sales and why buyer interest is reduces
So its major essential aspect that company owner has to focuses on map out which means perfect
analysis that why buyer not develop their interest and why they not satisfy with the product.
Applies new thing and then analyse which innovative things can build and raise people
attraction. Also, when company owner and members analyse that natural product is beneficial
but it not works effectively then they have to develop some new and creative things to generate
and raise business performance Burggräf, Wagner, Heinbach, & Wigger (2021).
So overall business activities influence the customer attraction towards with the product
and its very important that company owner develop survey, develop engagement of customer,
develop unique and innovative marketing practices and improves quality of performance towards
with business. Also, innovation is essential for develop effective market of country because it
increase people interest and changes audience buying behaviour as well. Its important that
existing organization also develop innovation in their product and services for generate effective
people attraction and for new opportunity expansion for business.
CONCLUSION
It has been summarized for the above reflective study that innovation development in
business process very critical approach because it increases many responsibilities, and they