Innovative Digital Workspace for Workplace Transformation: A Study on ASDA

This study aims to determine the need for innovative digital technologies for workplace transformation in ASDA. It includes a literature review, methodology, findings, and recommendations. The research objectives are to identify the concept of innovative digital workspace, evaluate the challenges that ASDA can face in the process of adopting innovative digital technologies, and identify potential strategies to overcome these challenges. The study is conducted using a survey method with a sample of 30 ASDA employees. The findings suggest that innovative digital workspace can benefit organizations in terms of increased operational performance, satisfaction of consumers, and flexibility to employees. However, there are challenges such as employees' resistance and decrease in productivity. The study recommends strong leadership structure, training to employees, flexible working system, and advance IT system to overcome these challenges.

MSBP
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Topic: What does an innovative digital workspace look like..........................................................4
Introduction......................................................................................................................................4
Project planning...............................................................................................................................4
Scope......................................................................................................................................4
Milestones...............................................................................................................................5
Detail of activities...................................................................................................................5
Work break down structure....................................................................................................5
Chapter 1: Literature Review...........................................................................................................6
2.1 Introduction of Literature Review....................................................................................6
2.2 Main body with heading and sub-headings......................................................................6
2.3 Conclusion of Literature Review......................................................................................7
Chapter 1: Methodology..................................................................................................................7
3.1 Research Process..............................................................................................................7
3.2 Research Approach...........................................................................................................7
3.3 Research Strategy.............................................................................................................7
3.4 Research Methodology and Tools....................................................................................8
Chapter 3: Findings and Discussion (Data Presentation & Interpretation)....................................10
Chapter 4: Conclusion and Recommendations..............................................................................15
4.1 Conclusion......................................................................................................................15
4.2 Recommendations..........................................................................................................16
REFERENCES..............................................................................................................................17
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Topic: What does an innovative digital workspace look like
Introduction
Project planning
Research aim:
To determine the need for innovative digital technologies for the company’s workplace
transformation. A study on ASDA
Research Objectives:
 To identify the concept of innovative digital workspace.
 To determine the need for innovative digital technologies for ASDA workplace
transformation.
 To evaluate the challenges that ASDA can face in the process of adopting innovative
digital technologies for workplace transformation.
 To identify the potential strategies that ASDA can implement to overcome the challenges
to adopt innovative digital technologies for workplace transformation.
Research Questions:
 What is the concept of innovative digital workspace?
 What is the need for innovative digital technologies for ASDA workplace
transformation?
 What are the challenges that ASDA can face in the process of adopting innovative digital
technologies for workplace transformation?
 What are the potential strategies that ASDA can implement to overcome the challenges to
adopt innovative digital technologies for workplace transformation?
Scope
Present research is having wider scope as is undertaken on the role of innovative digital
technology to make transformation of workspace of a company. With this research organization
in the retail sector can identify the importance of as well as need of digital technologies for
making transformation of their workplace. This research is conducted on ASDA which is one of
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the leading organization in the retail industry. Thus this research significantly enhance the
company scope to enhance competitiveness in the industry. With the help of this research
company can determine various innovative strategies through which they can transform their
work place and can significantly offer maximum amount of satisfaction to consumers.
Milestones
Present research milestone is to evaluate the role and need for innovative digital technology for
workspace transformation (Meske, 2019). In this by taking advantage of Gantt chart and various
forms of milestone the present research will be accomplished in a systematic manner.
Detail of activities
To conduct present research activities investigator has developed research aims and
objectives. In addition to this a proper plan with the help of Gantt chart accompanied by
literature review, data collection, analysis interpretation along with recommended strategy is
being undertaken in the present research.
Work break down structure
Three months Two months Two
months Three months
Main
research
context
idea Generation
Research
background
Development of
objectives
Literatur
e review
theoretical
framework
collecting
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scholarly article
literature review
Data
collectio
n as well
as
analysis
Collection of
data
Development of
the research
Conclusion as
well as
recommendation
Chapter 1: Literature Review
2.1 Introduction of Literature Review
This forms out to be a vital section of every research project which comprises of analysis and
survey of secondary form of data that is vital and essentially needed to set a framework and base
for an investigation (Hicks, 2019). With respect to current investigation a number of online
articles and journals are analysed which are based on the topic of need for innovative digital
technologies for the company’s workplace transformation a discussion and evaluation of which
is provided as below:
2.2 Main body with heading and sub-headings
Concept of innovative digital workspace
According to the viewpoint of McCarthy, Sammon and Alhassan, (2021) innovative digital
workspace is basically termed as an integration of technological framework which is mainly
designed to provide and manage roles and responsibilities. With the help of advanced and high
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tech technology, it also facilitate workers to access their app and data real time and conduct their
operations effectively regardless of location and any geographical challenges. In today’s business
digital technology is playing important role which not only allow organization to stay
competitive in industry but also benefits employees to have flexible work approach.
Virtualization is significantly increasing in any industry which provide organization easy remote
access to their day to day operation. It also increases content and file sharing which allow
organization to significantly provide satisfaction to customers (VARDARLIER, 2020).
Furthermore it has been analysed that innovative digital workspace is integration of technology
and termed as a modern digital workspace which offers a competitive edge to organization. With
the help of digital workspace framework managers and leaders can have a central control system
which allows to conduct work anytime anywhere and from any device with easy access of
application. Digital work efficiency that significantly benefit organization to assure higher
profitable growth in the industry.
Need for innovative digital technologies for ASDA workplace transformation
According to the viewpoint of Gheidar and ShamiZanjani, (2020) retail industry is inclusive of
aggressive competitive rivalry in which different organizations are taking use of various
strategies policies tools and technology to enhance their profitability and growth, Asda is
operating its operation in the retail sector in which they are facing high competitive rivalry from
companies like Tesco, Sainsbury etc. In this it is essential for organization to influence
consumers and further maximise overall growth and profitability this enhances the need for
innovative digital technology that will benefit Asda to transform its workplace. With the help of
digital workspace technology Asda can assure virtualization of both user desktop and application
with automatic workflow. It also enhance organization employee productivity and further lead
towards lower employee turnover (DiClaudio, 2019). With the help of this organization can also
engage employees and can improve consumer satisfaction and can enhance their overall revenue
generation capability, with the help of digital workspace ASDA can significantly reduce cost and
can conduct operation with cloud based digital workplace software that will significantly help to
enhance their growth and sustainability. According to the above mentioned analysis it has been
stated that in order to stay competitive in the environment and make increase customer
satisfaction level ASDA needs to implement innovative digital technology.
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Challenges that ASDA can face in the process of adopting innovative digital technologies for
workplace transformation
According to the viewpoint of Dornberger and Schwaferts, (2021) there are some certain issues
and challenges that can affect an organization process to adopt innovative digital technology to
significantly assure workplace transformation. The major challenges that can be faced by s dark
during the process of digital transformation is inclusive of lack of change management strategy.
In addition to this complex software in technology is also one of the major challenges that can
affect Asda to adopt innovative digital technology to transform its workplace. Furthermore, more
continuous evaluation of consumer needs as well as dynamic changes in the technology can also
affect as the mission transformation process (Aagaard, Aagaard and Harrison, 2019). ASDA is
operating in highly competitive business environment. In this lack of digital transformation
strategy, lack of proper IT skill, security concern and cultural mindset are some of the certain
challenges that ASDA can face during the procedure of implementation of innovative digital
technology for workplace transformation.
Potential strategies that ASDA can implement to overcome the challenges to adopt innovative
digital technologies for workplace transformation
According to the viewpoint of Alkhamery, Anwar Zainol and Al-Nashmi, (2020) it has been
analysed that digital tools and innovative techniques have tendency to maximise organization
competitive advantage along with consumer satisfaction level in order to assure higher growth in
sustainability in the retail industry, to overcome the challenges during the process of adopting
innovative digital technology for workplace transformation. In this company can take advantage
of strong leadership structure, proper budgeting and security tool providing training to
employees. Increase in efficient digital transformation strategy along with conducting in-depth
research to determine consumers need (Bican and Brem, 2020). With the help of this
organization can significantly implement digital tools in technology and can transform its
workplace in a well defined and effective manner.
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2.3 Conclusion of Literature Review
According to the above mentioned analysis it has been stated that digital transformation is
not only a process of implementing technology software in process that are automated and
efficient as comparatively to traditional business processes but it is way in which organization
needs to conduct their operations with entirely new and innovative way in order to increase
competitive growth. In this with the help of digital transformation ASDA can not only empower
employees but can also enhance company competitive growth in the industry.
Chapter 1: Methodology
3.1 Research Process
Research methodology it’s a particular form of procedure that help researcher to select
appropriate form of research tools and methods. In order to accomplish present research aims
and objectives investigator has selected positivism research philosophy (Gupta and Bose, 2019).
It allow investigator to conduct research with the assistance of factual knowledge via
observation. With the help of this researcher is also looking forward to support this research in
practical and scientific way.
3.2 Research Approach
This is defined as a procedure or plan which is inclusive of various steps of data collection
interpretation and analysis. Research approach plays important role which allow investigator to
fulfill research objectives in effective manner. To fulfill present research aims and objective
investigator has taken use of deductive research approach. The main reason behind this is to
coordinate with positivism research philosophy. In addition to this with the help of this method
investigator is looking forward to develop casual relationship among variables and fulfil research
with the help of better canning in testing of numeric data and facts.
3.3 Research Strategy
In order to fulfill present research aims and objective investigator aim towards selecting the
appropriate research strategy. It is a framework which allow investigator to fulfill research in an
effective direction. This is basically a step by step plan of action through which investigators can
accomplish research in a systematic order (Olszewska, 2020). There are different type of
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methods of resource strategy suggest observation, survey, experiment, empirical research etc. To
fulfil research objectives investigator is taking use of survey. In this investigator is aimed
towards undertaking use of quantitative methods to gain information from respondents.
3.4 Research Methodology and Tools
To accomplish research, tools and mythology is an important aspect which allow investigator to
accomplish aim in an effective manner. To fulfill present research aims and objective researcher
is taking use of quantitative method in which both primary and secondary source of data
collection method is being undertaken in order to acquire data from primary method investigator
is taking use of questionnaire in which raw data will be collected directly from respondents. To
present them researcher is taking use of tables and charge (Zaoui and Souissi, 2020). While in
terms with secondary sources researcher will conduct this with the help of journal, article, books
and previously conducted work and will further present them with the help of literature review.
To undertake this research investigator is taking use of a random sampling method in
which 30 respondents is being selected all these are employees of Asda.
Questionnaire
Q1) Are you aware with the concept of innovative digital workspace?
a) Yes
b) No
c) Neutral
Q2) According to you, in what way innovative digital workspace benefit in organisations
growth?
a) Positive
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b) Negative
c) Neutral
Q3) According to your perception, what is the need for innovative digital technologies for
ASDA workplace transformation?
a) Increased operational performance
b) Satisfaction of consumers
c) Flexibility to employees
Q4) As per your view point, does innovative digital workspace helps in making workplace
transformation?
a) Yes
b) No
c) Neutral
Q5) What are the advantages of transforming workplace for increasing ASDA
performance and growth?
a) Increase in innovation and creativeness
b) Higher employee engagement
c) Increase in business and employees performance
Q6) As per your perception, what are the challenges that ASDA can face in the process of
adopting innovative digital technologies for workplace transformation?
a) Decrease in productivity
b) Employees resistance
c) Time wastage
d) Decrease in employees engagement
Q7) What are the potential strategies that ASDA can implement to overcome the
challenges to adopt innovative digital technologies for workplace transformation?
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a) Strong leadership structure
b) Training to employees
c) Flexible working system to employees
d) Advance IT system
Q8) Provide some recommendation, to ASDA to adopt innovative digital technologies for
transforming workspace to maximise growth and performance.
Chapter 3: Findings and Discussion (Data Presentation & Interpretation)
Q1) Are you aware with the concept of innovative digital workspace? Frequency
a) Yes 27
b) No 2
c) Neutral 1
Q2) According to you, in what way innovative digital workspace benefit in
organisations growth?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
Q3) According to your perception, what is the need for innovative digital
technologies for ASDA workplace transformation?
Frequency
a) Increased operational performance 24
b) Satisfaction of consumers 5
c) Flexibility to employees 1
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Q4) As per your view point, does innovative digital workspace helps in
making workplace transformation?
Frequency
a) Yes 18
b) No 7
c) Neutral 5
Q5) What are the advantages of transforming workplace for increasing
ASDA performance and growth?
Frequency
a) Increase in innovation and creativeness 20
b) Higher employee engagement 5
c) Increase in business and employees performance 5
Q6) As per your perception, what are the challenges that ASDA can face
in the process of adopting innovative digital technologies for workplace
transformation?
Frequency
a) Decrease in productivity 12
b) Employees resistance 9
c) Time wastage 6
d) Decrease in employees engagement 3
Q7) What are the potential strategies that ASDA can implement to
overcome the challenges to adopt innovative digital technologies for
workplace transformation?
Frequency
a) Strong leadership structure 5
b) Training to employees 6
c) Flexible working system to employees 6
d) Advance IT system 13
Discussion
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Theme 1: Concept of innovative digital workspace
Q1) Are you aware with the concept of innovative digital workspace? Frequency
a) Yes 27
b) No 2
c) Neutral 1
a) Yes b) No c) Neutral
0
5
10
15
20
25
30 27
2 1
Chart Title
Interpretation
According to the above mentioned graph 27 out of 30 respondents are agreed with the fact that
there are the concept of innovative digital workplace. While remaining 2 did not agree with the
same and other 1 were neutral.
Theme 2: Way innovative digital workspace benefit in organisations growth
Q2) According to you, in what way innovative digital workspace
benefit in organisations growth?
Frequency
a) Positive 25
b) Negative 2
c) Neutral 3
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a) Positive b) Negative c) Neutral
0
5
10
15
20
25
30
25
2 3
Chart Title
Interpretation
From the above graph 25 out of 30 respondents said that there is a positive impact in which
innovative digital workspace benefit in organization growth. While remaining 2 said there will
be a negative impact of innovative digital space and remaining 3 were neutral.
Theme 3: Need for innovative digital technologies for ASDA workplace transformation
Q3) According to your perception, what is the need for innovative
digital technologies for ASDA workplace transformation?
Frequency
a) Increased operational performance 24
b) Satisfaction of consumers 5
c) Flexibility to employees 1
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a) Increased
operational
performance
b) Satisfaction of
consumers c) Flexibility to
employees
0
5
10
15
20
25
30
24
5
1
Chart Title
Interpretation
From the above graph 24 out of 30 respondents said that in order to increase operational
performance there is a need of innovative digital technology for ASDA to make transformation
of their workspace. While remaining 5 were in the favour of satisfaction of customers.
Remaining 1 out of 30 said flexibility to employees is the major need for which ASDA can
transform their workspace.
Theme 4: Innovative digital workspace helps in making workplace transformation
Q4) As per your view point, does innovative digital workspace helps in
making workplace transformation?
Frequency
a) Yes 18
b) No 7
c) Neutral 5
15

a) Yes b) No c) Neutral
0
2
4
6
8
10
12
14
16
18
20 18
7
5
Chart Title
Series1 Series2
Interpretation
From the above graph 18 out of 30 respondents were in the favour of the fact that innovative
digital workspace helps in making workplace transformation. While other 7 respondent did not
agree with the same. According to their viewpoint it increases the overall budget. While
remaining 5 out of 30 were neutral.
Theme 5: Advantages of transforming workplace for increasing ASDA performance and
growth
Q5) What are the advantages of transforming workplace for increasing
ASDA performance and growth?
Frequency
a) Increase in innovation and creativeness 20
b) Higher employee engagement 5
c) Increase in business and employees performance 5
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20
5
5
Chart Title
a) Increase in innovation and creativeness
b) Higher employee engagement
c) Increase in business and employees performance
Interpretation
According to the above graph 20 out of 30 respondents said that the major advantage of
transforming workspace to increases to performance and growth is increase in innovation and
creativeness. While other 5 respondents in the favour of hire employee engagement. At last
remaining 5 respondents out of 30 said that increase in business and employees performance is
the advantage of transformation of workspace to increases to growth and performance.
Theme 6: Challenges that ASDA can face in the process of adopting innovative digital
technologies for workplace transformation
Q6) As per your perception, what are the challenges that ASDA can
face in the process of adopting innovative digital technologies for
workplace transformation?
Frequency
a) Decrease in productivity 12
b) Employees resistance 9
c) Time wastage 6
d) Decrease in employees engagement 3
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12
9
6
3
Chart Title
a) Decrease in productivity b) Employees resistance
c) Time wastage d) Decrease in employees engagement
Interpretation
As per the above graph 12 out of 30 respondents said that a major challenge that can be faced by
ASDA during the process of adopting innovative digital technology for workplace
transformation is decreasing productivity. While remaining 9 respondent out of 30 were in the
favour of employees resistance. Others 6 respondents said that time we stages major challenge
that can affect Asda other activities. While remaining 3 respondents out of 30 said that decrease
in employee engagement is the major challenge that Asda can face during the process of
adopting innovative digital technology for workspace transformation.
Theme 7: Strategies that ASDA can implement to overcome the challenges to adopt
innovative digital technologies for workplace transformation
Q7) What are the potential strategies that ASDA can implement to
overcome the challenges to adopt innovative digital technologies for
workplace transformation?
Frequency
a) Strong leadership structure 5
b) Training to employees 6
c) Flexible working system to employees 6
18

d) Advance IT system 13
a) Strong
leadership
structure
b) Training to
employees c) Flexible
working system
to employees
d) Advance IT
system
0
2
4
6
8
10
12
14
5
6 6
13
Chart Title
Interpretation
According to the above graph 5 out of 30 respondents said that with the help of strong leadership
structure ASDA can implement to overcome challenges to adopt innovative digital technology
for workplace transformation. While other 6 respondents were in the favour of training to
employees. Remaining 6 respondents said that with the help of taking advantage of flexible
working system to employees ASDA can overcome the challenging successfully implemented
digital technology. While remaining 30 were in the favour of advanced IT system.
Chapter 4: Conclusion and Recommendations
4.1 Conclusion
As per the above-mentioned analysis it has been stated that for an organization to assure
higher growth and profitability in industry. It is important for them to focus on taking use of
innovative and advanced technology and tools. In order to stay competitive it is important for
organization to maximise their competitive ratio with the help of providing maximum
satisfaction to customers. In today’s modern world digital transformation is playing important
role in which with the help of taking use of various strategies such as strong leadership approach,
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providing constant training to employees with digital tools organization can significantly assure
maximum satisfaction of customers and can enhance their competitiveness in the market.
4.2 Recommendations
 ASDA is conducting its roles as well as responsibility in the retail industry. In this
industry there is aggressive competitive rivalry in which major other leading
organizations such as eBay, Tesco etc. are operating with a high base of customers. In
this to assure more growth in competitive advantage ASDA is recommended to undertake
advantage of IoT and artificial intelligence. This will allow company to enhance
employees performance and assure consumers maximum satisfaction.
 ASDA is also recommended to take advantage of various forms of social media digital
marketing channels. This will allow organization to grab attention of more number of
customers irrespective of geographical location. In this company is also recommended to
take use of SEO and chat boots as to provide constant support to customers. With the
help of this organization can assure higher growth in the industry.
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