Innovative Strategy of the Firm

Running Head: INNOVATIVE STRATEGY OF TH FIRM
Innovative strategy of the firm
Name of the Student
Name of the University
Author’s Note

1INNOVATIVE STRATEGY OF TH FIRM
Executive Summary
This report focuses on the chosen company that is Amazon. This has been an innovative
company I regard to its product offerings. Besides, Amazon innovative organizational strategy
comprises of two pieces of pizza, as proposed by the Jeff-Broz. During the first start of the era,
they used to provide consumer products such as books and magazines. Later on, making use of
the innovational strategy, concerning business firm brought about a revolution within the
business undertakings. On the other hand, within this specific report the pros and cons that stay
in favor of the concerning firm will be analysed and the effort that they make towards the
achievement of the innovational competitive advantage over the other rival business firms.
Within this specific report the innovative organizational environment, the innovation strategy,
and their innovative vision will be well discussed.

2INNOVATIVE STRATEGY OF TH FIRM
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Organisational environment:.......................................................................................................3
Innovational trend:.......................................................................................................................4
Innovational Strategy:..................................................................................................................5
Innovational Capabilities:............................................................................................................5
How the creation of an innovational strategy ensures strategic alignment with organisation,
and why is it important?..............................................................................................................7
There are three basic steps for aligning business strategy with Innovation strategy, they are as
follows:............................................................................................................................................7
SWOT analysis of the organisation:............................................................................................8
What additional innovation capabilities should the organisation develop?...............................10
Conclusion.....................................................................................................................................11

3INNOVATIVE STRATEGY OF TH FIRM
Introduction
The selected innovational trend is "Design thinking (Liedtka, 2018; Liedtka & Ogilvie,
2011)". The chosen firm for the formulation of the report is one of the globally recognized firms
that is Amazon. According to the official website of Amazon (Amazon.com.au, 2019), it has its
office and business undertakings in different parts of the world. Besides, the concerning brand at
the starting phase of the business was a bookselling business unit. Later, it started to be
converted into another business platform such as e-commerce as of now. Amazon started from
the region of the UK and slowly after gaining pace and major proportion of the consumer
market, it expanded into a variety of business. As of now, it provides a commodity offering that
ranges from general household products to electrical appliances.
Figure: Domestic VS International growth for online retail segments in Australia’s
Ecommerce
Source: (Webalive.com.au, 2018)